mpicpp Points out this story about Seattle City Light's anger over negative search results and its inability to get them removed. Seattle's publicly-owned electrical utility, City Light, is now demanding a refund for the $17,500 that it paid to Brand.com in a botched effort to boost the online reputation of its highly-paid chief executive, Jorge Carrasco. Brand.com "enhances online branding and clears negatives by blanketing search results with positive content" in an attempt to counteract unwanted search engine results. City Light signed a contract with the company in October 2013 and extended it in February 2014. The contracts authorized payments of up to $47,500. Hamilton said that he first raised the issue of the utility's online reputation when he was interviewing for the chief of staff job in early 2013. "All I saw were negative stories about storms, outages and pay increases and I raised it as a concern during that interview," he said. "And then after I started, [CEO Jorge Carrasco] and I discussed what we could do to more accurately represent the utility and what the utility is all about, because we didn't feel it was well represented online." Thus, the Brand.com contract. City Light says that it only ever thought Brand.com would help it place legitimate material in legitimate outlets—talking up some of the positive changes that have taken place at City Light during Carrasco's tenure. Instead, it appears to have received mostly bogus blog posts.
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Last year, we mentioned that the French government was unhappy with Amazon for offering better prices than the French competition, and strongly limited the amount by which retailers can discount books. Last month, the French parliament also passed a law banning free delivery of books. Ars Technica reports that Amazon has responded with a one-penny shipping rate on the orders that would previously have shipped free. Says the article: This is by no means the first time France has tried to put a damper on major US tech companies dabbling in books or other reading materials. In 2011, the country updated an old law related to printed books that then allowed publishers to impose set e-book pricing on Apple and others. And in 2012, there was the very public dispute between French lawmakers and Google over the country's desire to see French media outlets paid for having their content pop up in search results. At least for now with this most recent situation, an online giant has found a relatively quick and easy way to regain the upperhand.