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MySpace CoFounder Says Purchase Was A Scam

Posted by Zonk on Thu Oct 05, 2006 04:22 PM
from the missing-a-few-pennies-here dept.
Jonathan writes "Brad Greenspan says he's the real founder of MySpace, not Tom, and the sale of MySpace to News Corp. was a criminal act. In a nine-chapter report, he describes how this was accomplished by hiding the value of the site from Intermix Media's shareholders." From the article: "How was News Corp able to turn $327 million into $20 billion or more of value within a year? The Myspace/Intermix transaction was so low compared to other internet transactions that it is raising eyebrows by analysts and media everywhere. Everyone seems to be asking how News Corp. got such a good deal. It seems too good to be true! After signing the transaction to buy Myspace & Intermix (but prior to the closing), News Corp. itself even showed how strangely little it had paid for Myspace by immediately paying $3.99 per monthly page view for slow growing comparable IGN. News Corp. paid only .03 cents per monthly page view for the hyper fast growing Myspace. Therefore, we can conclude that the fair value of Myspace was 100x or more what News Corp. paid! "
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  • by Scott Lockwood (218839) * on Thursday October 05 2006, @04:24PM (#16328123) Homepage Journal
    How can you illegally sell a company? Surely both parties had to agree, right? If I agree to sell you my house for $20, I can't come back later and claim fraud. How, if both Tom, and this guys company agreed to the sale, can it now be fraud?
  • by iknowcss (937215) on Thursday October 05 2006, @04:25PM (#16328151) Homepage
    In hindsight, yes. Yes it was a horrible scam, but then again I meant to invest in Billy Gates when he worked out of his garage. Dammit Gates! You owe me billions!
  • Yeah! (Score:5, Funny)

    by Jello B. (950817) <jellobmello@g[ ]l.com ['mai' in gap]> on Thursday October 05 2006, @04:26PM (#16328159) Homepage
    And I'm the founder of Slashdot. Where's my money?
  • by Monkelectric (546685) <slashdot@monkelectr i c .com> on Thursday October 05 2006, @04:26PM (#16328161)
    Myspace will ultimately be worth nothing. Myspace is already past the height of its popularity, its just coasting on momentum which will run out eventually.
    • Re: (Score:3, Insightful)

      I think you're underestimating the momentum this monster has. I mean it really is the easiest way to "social network" right now. Even if something better comes along, it would have to be VERY appealing to slay the beast. I mean look at how long AOL overstayed their welcome.
      • by Corvaith (538529) on Thursday October 05 2006, @07:26PM (#16330501) Homepage
        Eventually the animations and neon background images will blind the user base, however. And then where will they be?

        I know everybody my age uses Myspace. I patently refuse not because I mind social networking sites, although I think that's kind of a highbrow name for them, but because the average Myspace page looks like it was created in 1994 by a visually impaired thirteen-year-old with a stock of clip art and animated GIFs.
      • Re: (Score:3, Insightful)

        there is one warrior that could slay it. and that is Google.

        combine gmail, google calender and add in a social network function and they could be a serious player in the social network market. apply tagging to friends lists along with mail and allow tags to be used on calendar events, such as a "school" tag that could allow your classmates to see your school schedule, but keep it private from people not tagged as school, or allow only people with certain tags to comment on your profile, or require certai
    • Re: (Score:3, Interesting)

      Myspace will ultimately be worth nothing. Myspace is already past the height of its popularity, its just coasting on momentum which will run out eventually.

      Why does that get rated insightful? You might as well start claiming Yahoo hit its peak and is only coasting on momentum too. Look at the alexa [alexa.com] stats. I don't see any overall decline in myspace. It's had a solid year of growth. There's no way to conclude it's about to tumble into oblivion. In fact, the whole idea is that social networking IS about moment

    • by Pharmboy (216950) on Thursday October 05 2006, @05:46PM (#16329235) Journal
      Netcraft Confirms it: MySpace is dying.

      Yet another crippling bombshell hit the beleaguered social networking site today when recently discovered that its marketshare has begun to seriously slip, due to mainly to other sources of personal videos, such as Google's own service and uTube, combined with modern teenager's lackluster desire to socially network. Current random surveys indicate that a large number of new user signups over the last 3 months have mainly been middle aged single men and U.S. Senators.

      You don't have to be a genious to see the writing on the wall: All the teenagers that want to be on MySpace already have accounts, and there simply aren't enough pre-teens coming of age to maintain this rate of growth. The future of MySpace is indeed bleak.

      When asked for comment, MySpace founder Brad Greenspan replied "look, I just need a few weeks before you print this..."
    • Re: (Score:3, Interesting)

      Myspace is already past the height of its popularity, its just coasting on momentum which will run out eventually

      Can you please back that claim with.. anything? All I see is the ever increasing number of members on myspace, and now with the new multilangual versions of myspace it can only get worse. For example, hardly anyone knows MySpace in France, yet.. because so far it was all in english, but now the french section was launched just a few weeks ago..

  • by suparjerk (784861) on Thursday October 05 2006, @04:28PM (#16328189)
    If I had that much money, I'd consider buying MySpace just so I could shut it down.
  • by shoolz (752000) on Thursday October 05 2006, @04:29PM (#16328205) Homepage
    Who's holding down the F5 key on the article's site?
  • i founded myspace as a how-to site on html design etiquette. myspace was originally intended to focus on page readability, intelligent page layout, good user experience, intuitive controls, and subtle interaction. i could be overreacing, but i think something went wrong somewhere though...
  • by gordyf (23004) on Thursday October 05 2006, @04:36PM (#16328333)
    It looks like this article is hosted on a cablemodem. itcc.hopto.org resolves to 74.67.58.67, which resolves to cpe-74-67-58-67.nycap.res.rr.com. It was probably slashdotted in seconds.

    Poor guy.

  • by jjeffries (17675) on Thursday October 05 2006, @04:38PM (#16328371)
    Therefore, we can conclude that the fair value of Myspace was 100x or more what News Corp. paid!

    Or can we conclude that they paid 100 times too much for IGN?
  • unfriended! (Score:5, Funny)

    by smellsofbikes (890263) on Thursday October 05 2006, @04:42PM (#16328425) Journal
    I bet he's no longer one of Tom's friends...
  • by dpaton.net (199423) on Thursday October 05 2006, @04:45PM (#16328459) Homepage Journal
    Greenspan's site with his side of the story is here, for now: http://www.freemyspace.com/ [freemyspace.com]

    Other news articles with similar content: http://news.google.com/news?hl=en&ned=&ie=UTF-8&q= brad+greenspan+myspace&btnG=Search+News [google.com]
  • by DanEsparza (208103) on Thursday October 05 2006, @05:24PM (#16328949) Homepage
    Here is a non-slashdotted article that explains this a bit better.

    http://www.pcmag.com/article2/0,1895,2025069,00.as p [pcmag.com]

    -D
  • Dear God... (Score:5, Funny)

    by Neovanglist (566939) on Thursday October 05 2006, @05:24PM (#16328957)
    This is the epitome of MySpace drama. Literally.
  • Oh well (Score:5, Funny)

    by ImaNihilist (889325) on Thursday October 05 2006, @05:25PM (#16328959)
    The only fair thing to do is delete MySpace entirely.
  • by BeeBeard (999187) on Thursday October 05 2006, @05:33PM (#16329057)
    Does this mean that we'll get to see a shirtless, drunken Rupert Murdoch dragged kicking and screaming over a mobile home lawn covered with broken Playskool toys and empty beer cans?
  • by DocJohn (81319) on Thursday October 05 2006, @06:56PM (#16330179) Homepage
    It all comes down to the author suggesting people knew stuff about the future of Myspace that the shareholders didn't know. But with quotes like this from the report:

    "I bet if you extrapolate the numbers into Calender 06 (using 4thQ of our FY05 as the main driver) and include 3-5mm in cost savings the ebitda is in the 40-50mm range. Can someone please take a look at that asap. We will be valued off of calender 06 numbers ."

    "Deutsche assumed that by 2008, Myspace would generate $100 million in revenue for that year."

    And the fact the company was purchased for $580mm (according the PC Magazine article), shows that the company's valuation/sales price was appropriate.

    Standard fare for M&A is 3-4x current year's revenues for a company. You can't value a company based upon what it *might* do next year (because every company likes to be very optimistic about *next* year's revenues!). So if Myspace was set to do somewhere between $60-100mm in 2006, then they got somewhere between 5.8x to almost 10x their revenues. These are already extraordinary numbers.

    To suggest they should've gotten 20x or 25x 2006 revenues is a number nobody would believe.

    And the reason for a "quick" close? A deal isn't done until it's done. All parties usually like to close as quickly as possible on a deal because it means neither side will get cold feet. Of course both sides also allow time for due diligence, a part of which is valuation.

    But valuation of companies is more "art" than it is a science. Outside of the 3-4x revenue rule, valuations can be all over the map (hi Google!).
  • by aiken_d (127097) <aiken@bondage. c o m> on Thursday October 05 2006, @08:49PM (#16331325) Homepage
    That's bizarre. Not all pageviews are equal. IGN's pageviews are people who are researching what games to buy, and are therefore prequalified for IGN's advertisers (and a large percentage *will* spend money in that area in the immedaite future).

    MySpace's pageviews are teenagers who have little income, and who are not prequalified for any particular product or service, so advertising return rates (and therefore advertising revenue) will be dramatically lower.

    I don't know about the "it was stolen from me" angle, but the pricing comparison to IGN is such incredibly fallacious reasoning that it really reduces the guy's credibility in my eyes.

    -b
    • Re: (Score:3, Insightful)

      I once sold a computer for peanuts and saw its value rocket the day afterwards. Should I consider myself a victim?

      Similar story: A couple of years ago I upgraded the motherboard, CPU and RAM on my main PC. I then shifted the old mobo/CPU/RAM to my spare "expendable" system. The hardware I took out of that system was old enough (the CPU was a K6-2), and wouldn't work with anything else I had, that I figured I'd just sell the lot on eBay rather than break it up any further.

      Silly me, as I discovered dur

      • Re: (Score:3, Funny)

        by Anonymous Coward
        there was a treasure map inside.

        duh.
      • Re: (Score:3, Interesting)

        Really? I was under the impression that corporate governance was a serious problem. Management has considerable authority to run shareholders meetings, and it's very difficult for even majority shareholders to remove members of the board of directors.

        My source for a lot of this is an article from The Economist back in May (link [slashdot.org], but you'll probably have to pay to read it.) Basically, it says that although shareholders have considerable rights in theory, in practice the rules are set up to favor management.