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Suing Google Over Pagerank

Posted by CmdrTaco on Sun Mar 19, 2006 10:22 AM
from the this-can't-be-the-first-time dept.
Yardboy wrote in to tell us about a story from Reuters describing a lawsuit by parental advice company Kinderstart.com against Google for 'charging it unfairly deprived the company of customers by downgrading its search-result ranking without reason or warning.' Kinderssart claims Google is responsible for 'a "cataclysmic" 70 percent fall in its audience -- and a resulting 80 percent decline in revenue.' I guess the courts will now decide: Can google taketh what they giveth?
+ -
story

Related Stories

[+] Google PageRank Suit Dismissed 97 comments
idobi writes to mention a C|Net article covering the dismissal of the Google page ranking case. Despite the loss, KinderStart also saw the ruling as a victory. The judge left the door open for a refiling, and the company is seeking to bring the suit to class-action status. Assistant professor of law at Marquette University Law School Eric Goldman comments in the article: "Frankly, there are very few novel or surprising aspects of this ruling. For example, the judge rejected the claim that Google was a state actor, but this ruling is entirely consistent with the dozen or so precedents involving private Internet companies ... The other rulings seemed very sensible and fairly predictable from the complaint. It's pretty clear that the judge thinks that some of KinderStart's claims have no chance even with repleading, but the judge apparently has decided to give KinderStart that chance rather than just shutting the door."
[+] Your Rights Online: Lawsuit Against Google Dismissed 89 comments
Weather Storm writes in with news from PCWorld that a US District Court judge has dismissed a lawsuit filed against Google by a company that accused them of manipulating search results for political and religious reasons and skewing results in favor of companies that compensate Google financially. The lawsuit (discussed on Slashdot last year) was filed by KinderStart, a parenting information Web site that claims it was illegally blocked from Google search results. The judge not only dismissed the lawsuit but granted a motion by Google to sanction KinderStart and one of its lawyers. Google can now seek "reasonable compensation" for attorney fees because KinderStart's lawyer filed claims that were factually baseless and did not perform an adequate investigation before filing the lawsuit.
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  • by NeonRonin (763614) on Sunday March 19 2006, @10:26AM (#14951956)
    Kinderstart, realizing their website sucks, announces a lawsuit against Google for a detrimental impact to their website traffic. Website activity jumps 3000% on the news, mainly from a nerd news site reporting the lawsuit. Slashdot is credited with a 120% increase in revenue for nerds that now know how to raise their kids.
    • by Uber Banker (655221) on Sunday March 19 2006, @10:38AM (#14952001)
      For the lazy, the link to the website whose design truely sucks. [kinderstart.com]

      If I wanted to find some information on what they do it would be tough navigating through that. Good website design skills: provide information as quickly as possible, seem to have been misplaced.

      But they don't really do anything, other than linking other sites. They're a link site, plain and simple. Probably harvesting click through revenue and add little value to the internet. And on a wild guess here, since a year ago, using the same search parameters, I have had many less 'link sites' coming up in Google searches which I see as only a good thing. Ironically they may well find the sites they link to through Google.
    • by Pizaz (594643) on Sunday March 19 2006, @10:49AM (#14952050)
      SAN FRANCISCO, March 21 (Reuters Future News Service) - A parental advice Internet site Kinderstart.com has sued Open Source Technolgoy Group (OSTG) owners of the popular internet news site Slashdot.org, charging it unfairly deprived the company of customers by not perptually running stories about it. An attorney at the law firm of Slippe, Falle & Sioux whom are representing Kinderstart.com commented that "It's unfair to give that kind of free publicity one day, and then take it away the next. Frankly, any company with that much power make's me salivate."

  • So which is it... (Score:5, Insightful)

    by $1uck (710826) on Sunday March 19 2006, @10:29AM (#14951966)
    From TFA:
    "aggressively defends the secrecy of its patented search ranking system"
    Is it patented or secret? I mean it can't be both.
    • Re:So which is it... (Score:5, Informative)

      by sydneyfong (410107) on Sunday March 19 2006, @10:53AM (#14952066) Homepage Journal
      It's likely that the patent covers the general pagerank algorithm (or even just the idea of ranking sites based on how many other sites link to them, and their respective ranks, etc), without the actual parameters or tweaks (eg. if you have been linked from warez sites you take a penalty). It's very likely that Google tweaks the ranking system from time to time, or even rewrites the code for it (who knows? ;-) and those tweaks won't show up in the (original) pagerank patent.

      Disclaimer: I am not a lawyer.
    • A little of both (Score:5, Informative)

      by jfengel (409917) on Sunday March 19 2006, @11:10AM (#14952125) Homepage Journal
      The PageRank algorithm is patented (patent 6,285,999 [uspto.gov]) and public.

      But Google's results are much more than page rank. It also involves other algorithms relating to the search keys for a particular search. And there are tuning factors to the particular PageRank implementation. Google's proprietary tweaks keep ahead of the people who try to artificially inflate their page rank (like, apparently, these guys). Those are secret, and search engine optimizers would dearly love to know them so that they could fake out Google.
    • PageRank (Score:3, Informative)

      Read U.S. Pat. No. 6,526,440 [uspto.gov]. Seriously, it's quite informative.
  • by LiquidCoooled (634315) on Sunday March 19 2006, @10:30AM (#14951969) Homepage Journal
    They have been astroturfing all over the place and I don't see any actual content pages.

    They advertise themselves as a search engine.
    Google still indexes over 25000 pages by them, and from my initial examination, theres no content.
    They appear to be just a linkfarm

    Google aren't wrong, this kind of thing is what we have been asking them to do for ages (clear out the crap)
  • by dteichman2 (841599) on Sunday March 19 2006, @10:30AM (#14951970) Homepage
    Google is a private company with a private database. They have no obligation to rank any site equally, or even at all! In fact, Google could arbitrarily decide that some company was "bad" and simply remove them from their database. Kinderstart has no case, not even with their fractured English. Google is a corporation, not a public service, even though they seem like it on occasion.
    • Google is a private company with a private database. They have no obligation to rank any site equally, or even at all! In fact, Google could arbitrarily decide that some company was "bad" and simply remove them from their database. Kinderstart has no case, not even with their fractured English. Google is a corporation, not a public service, even though they seem like it on occasion.

      I agree. If the courts say there must be a "fair" system to decide pagerank, then who decides? Do we want Google and Yahoo to

      • by RibRdb (243719) on Sunday March 19 2006, @12:09PM (#14952370)
        A project with people adding sites to an index? You mean like the open directory (http://dmoz.org/ [dmoz.org] or even http://www.google.com/dirhp [google.com])
        That's definitely the solution. I can always find exactly what I'm looking for with Open Directory, but not with Google.

        Give me a break. Maybe you just need to learn how to search? Or maybe you should click the little link at the bottom of your bad search results that says "Dissatisfied? Help us improve." You won't find that at Yahoo.
        • Why does this keep coming up in this discussion?

          Microsoft = MONOPOLY
          Google = _not_ a monopoly

          These are two completely different situations. Microsoft has legal restrictions put upon it becuase of it's position in the market (a Monopoly). They are _forced_ by law to play nice with others, because they have so much power.

          Google isn't in this position (yet!). There are still several _large_ competitors (Yahoo and MSN) and Google is no where near a monopoly. Because of this they don't have any legal restric
  • Why? (Score:5, Insightful)

    by Parham (892904) on Sunday March 19 2006, @10:31AM (#14951975)
    Why does this website think it can sue a company for a service it is providing them for free?

    Furthermore, pagerank is explained here [iprcom.com] and here [google.com]. Finally, if 70% of their audience and 80% of their revenue SOLELY relies on Google, then they need to change the way they advertise their site and profit from it. Looking at their site, they look just like a plain directory of links; they probably make money from advertising.
  • by pariahdecss (534450) on Sunday March 19 2006, @10:33AM (#14951982)
    They have since cleaned up their site . . . but they were using every type of outmoded, pseudo seo hacks - alt tag spamming, invisible #FFFFFF links at the bottom of their pages pointing to keyword spam duplicate pages ad nauseum

    So don't whine if you get back slapped
  • If this lawsuit fails, they plan to sue everyone who isn't one of their customers for depriving them of revenue.
  • traffic (Score:3, Informative)

    by mrowton (828923) on Sunday March 19 2006, @10:39AM (#14952005) Homepage
    you can see how their traffic started falling here [alexa.com]
  • whinny babies (Score:3, Interesting)

    by mrshowtime (562809) on Sunday March 19 2006, @10:48AM (#14952047)
    I don't see the problem. Kinderstart.com still is number four on search results from google and the first three are offshoots of the parent company. Wahhhhhhh! It's like blaming the phone book for a loss in sales because you were too cheap to take out a full page ad, or the newspaper for not hosting a daily column about your business.
  • by Mister Transistor (259842) on Sunday March 19 2006, @10:52AM (#14952058) Journal
    IIRC It was already upheld in a court that search results and rankings were officially considered "opinion", and as such was constitutionally-protected free speech.

    If my opinion is that your site sucks, you can't sue me for that.
  • Isnt it their page? (Score:5, Interesting)

    by PhreakOfTime (588141) on Sunday March 19 2006, @11:03AM (#14952102) Homepage

    Why are they going after google? This seems more like the web designers fault, and not google's problem.

    Being as vague as possible, I once did some work for a company who loved the results I was getting them in their page ranking. Then, one of the 'managers' came up and said that one person was complaining about the design of the site. I tried for a week to explain that any changes would result in a drastic drop in our page rank. I've actually studied the google patent filing, and was able to learn some important details that were used in the site constructively to help the ranking.

    Since it wasnt my company, all I could do was explain what I thought the results of this decision would be. I ended up 'changing' the page layout to satisfy the clueless management, onlt to see a 15% drop in traffic and a fall from 6/10 to 4/10 in page ranking on google. Did I try to say it was google's fault? Hell no! I knew exactly where the blame was to be placed, and I vocally explained what was going on, why it was going on, and whos decision it was to make this change.

    Suprisingly, they no longer question my ability to do my job. And that was shortly followed by a raise after I pointed out that I was very disapointed that I had to associate my name with such crappy performance, that was a result of poor decisions I warned against. And yes, it is VERY difficult to regain page ranking. But not impossible, unless of course your page uses every nasty trick in the book for optimization.

    But the part about this company filing a lawsuit against google based on free speech? Is that a joke? It sounds like the lawyers this company hired are about as incompetent as their web designers.

  • by noidentity (188756) on Sunday March 19 2006, @11:05AM (#14952106)
    Let me get this straight...

    1) Private company freely provides service
    2) It is found useful by individuals and companies for finding one another
    3) Its use becomes wide-spread and significant in the success of companies (maybe)
    4) One particular company sues provider of this free service for not catering to them

    Not that this is the first one to bite the hand that feeds.
  • by babbling (952366) on Sunday March 19 2006, @11:08AM (#14952118)
    I'm suing Kinderstart for not linking to me.
  • by IamGarageGuy 2 (687655) on Sunday March 19 2006, @11:15AM (#14952149) Journal
    The way I see it, Google has not held up their end of this mysterious aggreement between the two parties. I think the two companies should just part ways. They are to have no associations with each other that would facillitate other disaggreements. To this end, Kinderstart should not have any links or mention of Google on their site and vice-versa.
  • Shoot Your Lawyer (Score:5, Insightful)

    by Detritus (11846) on Sunday March 19 2006, @11:25AM (#14952191) Homepage
    Your "constitutional right to free speech" is a restriction on the actions of the federal government, and through incorporation [wikipedia.org], the states. It does not require any private entity to provide you a forum, listen to you, or to treat you fairly, whatever you think that might mean.
  • by NightHwk1 (172799) <jon@banded a r t i s ts.com> on Sunday March 19 2006, @11:31AM (#14952222) Homepage
    It's nothing but another one of those "web directory" sites, full of links to other sites that were likely conned into paying KinderStart for the listing.

    The site looks like the last time it was updated was 2000, the year on their site copyright. Most of the links don't even work.

    I've built sites for these types of companies (back when I was starting out). Its probably just one or two people working out of their garage, fully expecting that the 10,000 domain names they purchased entitle them to millions of dollars. Quite sad, really.

    Google has no obligation to pay their rent, and the Internet has no use for this trash. Get a real fucking job.
    • Funnily enough http://www.kinderstart.co.uk/ [kinderstart.co.uk]seems to be a valid site promoting a chain of nursery schools in the UK. It comes at the very top of google.co.uk's list when you search for "kinderstart". Google just seem to have downranked the US site because it's a junk link, providing no-one with any useful information, which is exactly what they should have done! Hope the suit gets thrown out and the judge orders them to pay Google's costs.

  • by dpbsmith (263124) on Sunday March 19 2006, @11:42AM (#14952273) Homepage
    Yale is suing U. S. News and World Report for unfairly depriving the university of applicants by downgrading its overall ranking to #3, having formerly ranked it as tied with Harvard for #1, without reason or warning...

    Pluto is suing the Rose Center for Earth and Space in New York City for depriving it of attention by school children by downgrading its status from "planet" to "biggest object in the Kuiper belt," without reason or warning...

    and Texas is suing Alaska for unfairly depriving it of bragging rights by downgrading its rank among states listed by area, without reason or warning.

  • by siwelwerd (869956) on Sunday March 19 2006, @12:23PM (#14952435)
    I'm suing the moderators for depriving me of my right to free speech by not modding this comment up, without reason or warning!
  • Mod Me Up! (Score:4, Funny)

    by Comatose51 (687974) on Sunday March 19 2006, @12:48PM (#14952534) Homepage
    Didn't RTFA, and this is probably redundant and trolling, but you best mod me up or I'll sue!
  • Publicity stunt (Score:3, Interesting)

    by wile_e_wonka (934864) on Sunday March 19 2006, @01:31PM (#14952694)
    I think the forum has made it clear that Google, as a private company (though "publicly traded") has no obligations to Kinderstart under the First Amendment, so their lawsuit is bunk. BUT Kinderstart did a good think for their business by suing Google. How many people here after looking at this article looked at Kindercrap.com too see what it is? Would any of us have gone there otherwise? So the lawsuit is going to easily die very quickly, but suing Google gets you on the front page of the news! It even got the company some free advertising here on Slashdot of all places!
    • Re:fp (Score:5, Insightful)

      by BoomerSooner (308737) on Sunday March 19 2006, @10:28AM (#14951962) Homepage Journal
      How so? What does a private company owe someone who simply wants to be ranked high?

      If they want to be shown they should pay for advertising. My lastname.com is on page 3 if I search for mylastname. So should I sue google? Maybe I should "advertise" since that is how they exist.

      I hate bullshit like this, if you base your business model on a high google ranking you should do what others are to maintain it. Salma Hayek pics are hard to find since those site purveyors have the first 1000 links or so going to some scam *nude stars* sites. lol... maybe that is what i wanted after all ;)
      • Replace Google with Microsoft.

        Imagine Microsoft says it has the definitive authoritative search engine, and then blocks Oracle from the results. Now when you search for anything related to databases you don't get Oracle, even searches directly related to do with Oracle databases.

        Are you OK with that now?

        Google owes Kinderstart *nothing*, other than a good authoritative search result, because thats what they've promised to deliver. So anytime they end up in court it will come down to this 'can it be argued
          • by Mistlefoot (636417) on Sunday March 19 2006, @01:18PM (#14952648)
            Google is a competitor is it not? If you visit http://www.kinderstart.com you will see that it offers itself as a search engine.

            I think Google should sue them though. If I type "google" into their search engine all I get is:

            Home : Search Results
            __________________________________________________ __________
            Results for 'google' (0 matches found).

            Page 1 of 1
    • Re:fp (Score:5, Insightful)

      by $1uck (710826) on Sunday March 19 2006, @10:31AM (#14951974)
      "The complaint accuses Google, as the dominant provider of Web searches, of violating KinderStart's constitutional right to free speech by blocking search engine results showing Web site content and other communications"
      This is a bullshit suit. I'm sorry you don't have a constitutional right to have your message/voice broadcast/printed/served/displayed by others.
    • Re:fp (Score:4, Insightful)

      by nkh (750837) <nkh AT interlol DOT net> on Sunday March 19 2006, @10:32AM (#14951977) Homepage Journal
      And Microsoft won't say how their operating system works, I'll sue Bill Gates and demand the source code. Anyway, KinderStart seems to be another linkfarm, that's why they are ranked so low.
      • Re:fp (Score:5, Informative)

        by Glonoinha (587375) on Sunday March 19 2006, @02:49PM (#14952983) Journal
        After that comment I had to go look.
        Here it was I thought they were producing something, or selling something (hence the terms 'customers' and 'revenue').
        Nope. Just a big-ass referral site, sucking down affiliate fees for driving real customers to real sites that sell real stuff.

        Now I understand why Google k-lined them.
    • Give me a break (Score:5, Insightful)

      by brunes69 (86786) <slashdot.keirstead@org> on Sunday March 19 2006, @10:35AM (#14951988) Homepage

      The complaint accuses Google, as the dominant provider of Web searches, of violating KinderStart's constitutional right to free speech by blocking search engine results showing Web site content and other communications.

      Google is a private company. It has no obligation to endorse Kinderstart's company than any others.

      Like I have said before, the constituion gives you a right to freedom of speech, it does not guarentee you an audience. Saying Google should be forced to index Kinderstart *at all*, let alone that it should enfoce some ranking formula, would be akin to saying that a library should be forced to hold a certain book, or that a televsion station be forced to air a certain show.

      Don't like the shows on a network? Change the channel. Don't like the results Google provides? Use another engine. It's not like they have a monopoly on web searching.

        • Re:Give me a break (Score:5, Insightful)

          by Daniel Dvorkin (106857) * on Sunday March 19 2006, @12:34PM (#14952483) Homepage Journal
          All I'm saying is that private companies CANNOT do whatever they want just because they are private.

          In principle, of course, you're absolutely right -- but the difference is that Microsoft broke the law (and mostly got away with it, grumblings on /. notwithstanding) while Google didn't. There is simply no comparison between Google's behavior as the leading search engine and Microsoft's behavior as the leading OS provider. Google does what successful business are supposed to do: offer a good, popular product or service which people choose to use based on its merits.

          Whether Google actually constitutes a search engine monopoly is an interesting question; given Yahoo's position as a pretty strong number two, I'm inclined to say not, but it might be worthy of a court test one of these days. I really doubt Kinderstart are going to be the ones to make this happen, though.
        • by rkcallaghan (858110) on Sunday March 19 2006, @01:09PM (#14952619)
          Mod Parent (-1, Wrong)

          No, Google is a public company. You see there's this obscure institution called the "stock market"...

          No, Google offered some shares to be exchanged on a particular market, making them a publically traded company, but they are in fact, a private entity all the same. In this short review of high school level Social Studies, the public sector is the Government, and the private sector is everything else. The unrelated term "publically traded" simply means that there are no buyer restrictions on who may own or trade their stocks. There is such a thing as stocks that are not publically traded as well.

          Regardless of the trading of their stock certificates in the marketplace, Google does not gain some new requirement to rank companies/sites according to anyone elses wishes on how they should be ranked.

          ~Rebecca
    • Re:fp (Score:5, Interesting)

      by wass (72082) on Sunday March 19 2006, @10:37AM (#14951996)
      They are suing because Google wont say why it ranks some sites hight and bans other sites. There is more merit in this case than most would think.

      If Google opened its pagerank, then the order of search results would be the cleverness of the webmasters to craft their webpage to exploit Google's methods, instead of actual relevence to the search involved. You'd prefer that situation? Google would effectively denigrate into a giant billboard, and you'd then have to search through dozens of useless 'advertising' false links to get to the information you really want.

      • Re:fp (Score:3, Interesting)

        I'm not saying realease the algorithms they use, just reply to an e-mail and say "You have been banned from google search because you have violated our guidelines (insert vague reasons here)"

        "Google does not generally inform Web sites that they have been penalized nor does it explain in detail why the Web site was penalized,"

        Sometimes they do [slashdot.org] and sometimes then dont [slashdot.org]
    • There is none whatsoever.
      If I say "I recommend these sites: " and then I remove one from my list, am I obliged to *explain* myself?
      I am not, no more than anyone is obliged to listen to me.
      In general, I think corporations *should* be answerable for the broader consequences of their business motivated decisions (even though, as a matter of law, they generally are not). However, in this case, that is absolute hogwash.
      They should be free to make whatever recommendations they wan
    • Re:fp (Score:5, Informative)

      by AKAImBatman (238306) * <akaimbatman@gm a i l . com> on Sunday March 19 2006, @10:46AM (#14952034) Homepage Journal
      They are suing because Google wont say why it ranks some sites hight and bans other sites.

      SearchKing sued Google over the same thing a couple of years ago [slashdot.org], and lost the suit. [slashdot.org] The judge's comment was:
      The court simply finds there is no conceivable way to prove that the relative significance assigned to a given Web site is false.

      KinderStart will lose. Case closed.
    • Re:fp (Score:5, Interesting)

      by Daniel Dvorkin (106857) * on Sunday March 19 2006, @10:46AM (#14952035) Homepage Journal
      They aren't suing because of bad rankings. They are suing because Google wont say why it ranks some sites hight and bans other sites. There is more merit in this case than most would think.

      Google chooses not to reveal its pagerank algorithms precisely to prevent the kind of link-bombing in which Kinderstart was almost certainly engaged. And why should they? This is one of the few cases where "security through obscurity" kinda works -- unlike with, say, encryption algorithms, which depend for security on a secret number, and which generally get stronger when they're open for public scrutiny, the security of Google's page rankings depends on the secrecy of the algorithm itself. They have no obligation to reveal their algorithm to Kinderstart or anyone else.

      Now, as a generally pro-F/OSS guy, I personally think it would be great if Google came up with "public key pagerank" -- i.e., a pagerank algorithm that could be released as open source without compromising its effectiveness for a specific application -- but apparently that hasn't happened yet.

      If anyone has a case here, it's Google; they could sue Kinderstart and everyone else who tries to manipulate the rankings, and probably under the DMCA they could press criminal charges as well. They don't, for two reasons: it would interfere with the warm'n'fuzzy "don't be evil" vibe they're still trying to project, and it would be a waste of time and money, in that they'd probably spend a lot more trying to track down the thousands (tens of thousands? hundreds of thousands? millions?) of sites that try to do this crap than they would collect in damages. But personally I hope they turn around and grind Kinderstart.com into the dust.

      BTW, the first search result that comes up on Google when you search for "Kinderstart" now is this [kinderstart.co.uk], which seems like a legitimate business rather than a badly designed wannabe portal. How is this a bad thing?
      • It is ironic and funny to think that this news is getting kinderstart.com slashdotted right now.
        • Re:fp (Score:5, Informative)

          by tinkertim (918832) * on Sunday March 19 2006, @12:58PM (#14952572) Homepage
          Looks like a human being (at google) checked the site. I just did too, and found absolutely no meaningful content on it whatsoever. In fact, every link I clicked took me to some place where I could spend money, thus compensating kinderstart for the referral.

          This is known as a "clicktrap" and (imho) is the most annoying thing in the world to happen upon.

          People use Google because your chances of finding what you want, quickly are good. I.e. being taken directly to the "end of the line" , either right to a store itself, or to an article, or something else related to your search. Not to one of the stupid internet polluting man in the middle wastes of disk space.

          You can go to a site like shitlance [scriptlance.com] and pay someone from India a few hundred bucks to arrange hundreds of lasting (and good) backlinks. Search that site for "SEO" and you'll see what I mean.

          Off my soapbox :)