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Firefox Creator No Longer Trusts Google
Posted by
CowboyNeal
on Thu Dec 28, 2006 09:40 PM
from the watching-the-watchmen dept.
from the watching-the-watchmen dept.
watashi writes "Blake Ross the man whose scratched itch became the Firefox browser explains on his blog why he has a problem with Google's policy of promoting their own products over competitors' in search results. His main gripe is that the tips (e.g. "Want to share pictures? Try Google Picasa") result in an inability for other products (perhaps even Parakey?) to compete for the top slot on Google."
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Why shouldn't they? (Score:5, Insightful)
Re:Why shouldn't they? (Score:5, Insightful)
Any company would, and that's why we have anti-trust laws. If Google gets a defacto monopoly on searches (which it hasn't got yet), then manipulating the search results to promote it's own non-search related products would be a clear anti-trust violation. Plus, Google has told us their motto is "don't be evil", and manipulating search results is at the very least naughty.
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Re:Why shouldn't they? (Score:5, Insightful)
FWIW, a google for "Online Maps" brings up Mapquest in second place. You know who was in first? Multimap.com. Google maps hit the top of the blue bar; Mapquest was the top of the sidebar. Google maps, btw, wasn't in the first two pages of search results. (A Google search for "map" has maps.google.com first, mapquest second, with that order recreated in the blue bar)
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Re:Why shouldn't they? (Score:5, Insightful)
> We can all tell the difference
There is opinion and then there is fact [usatoday.com].
> An ad placed by google has opportunity cost associated with it.
A tip does not.
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Re:Why shouldn't they? (Score:4, Insightful)
> There is opinion and then there is fact.
No one considers banning the lotteries yet. Isn't it fair for stupidity to be taxed?
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Re:Why shouldn't they? (Score:5, Insightful)
If Google had a de facto monopoly on search, it wouldn't mean squat. A company that wants to promote its photo app on Google isn't competing with Google in the search market. It's using Google as an advertising medium. The only way for antitrust law to come into play is if Google gets some kind of monopoly on 'advertising media', and there's no way that can possibly happen.
Nothing Google does in its search results page prevents a company from running print ads in trade magazines or doing TV and radio spots. If you want to restrict the discussion to 'online advertising', nothing Google does on its search results page will prevent a company from hiring an actual marketing agent who's willing to do the legwork of finding the top 100 websites visited by the company's core audience and buying ad space there, or better still, working deals that will see the company's product discussed in the direct content of those sites (thus gaining the product a high page rank in Google's non-paid search results, and avoiding the "nobody actually talks about our product but we're going to buy our way onto the search page anyway" games entirely).
This whole "Google won't let me buy the top slot, waah-waah-waah" bullshit is the sound made by people who are too cheap, stupid, or lazy to get out there and do some actual MARKETING. They want to click a "send me business" button and have the world beat a path to their door, largely based on the hard-earned-and-diligently-maintained reputation Google has won for providing relevant and trustworthy search results.
People also have this strange notion that 'top slot' has some magical value that no other slot has. Seriously: I defy anyone to show me a meaningful financial breakdown of the difference in value between "number one slot on Google's paid search list" and "number two slot on Google's paid search list." If Google is 'harming' its competitors by keeping the #1 slot for itself, someone please define that 'harm' in actual shillings and pence. If you can't, there's no way you could establish standing to file a lawsuit, let alone claim any damages.
Besides, Google putting its own products at the top of the paid links list is the very antithesis of anticompetitive behavior. When you see the link to Google's product, you also see links to other products that compete directly with Google's stuff. Please explain how we entered the Bizarro World where 'giving everyone the URLs to all your competitors' has come to be construed as 'anticompetitive behavior'. Christ on a pogo stick, people, show me three other companies that devote half as many resources to 'promoting competing products' as Google.
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Oh noes, COMMUNIST! (Score:5, Insightful)
It's 2006; the era of McCarthyism is dead. Is there really a reason why people still use the word "Communist" as a sort of bogeyman? China's leaders aren't evil because they're communists (and, by the way, they aren't); they're evil because they're evil.
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Re:Why shouldn't they? (Score:5, Interesting)
Google relies on trust. I enter my search criteria, and Google returns the "best" results it can find.
If users start to think that Google is manipulating those results for their own gain, then they will stop trusting the results and start looking at other search engines.
Is this "hints" section a sign that Google has crossed the line? Maybe - that's for each person to decide - but there is a line there, and Google needs to walk it very carefully if they want to maintain that trust relationship.
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Re:Why shouldn't they? (Score:5, Insightful)
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Re:Why shouldn't they? (Score:5, Insightful)
But the devil is in the details. As the article says very clearly, Google is in a (near monopoly) position to direct users to "the best" of the web. When they do so with their own products in a way that is inaccessible to other vendors, questions begin to be asked.
At the moment, it's more of a concern to advertisers. If I were Kodak trying to advertise my photo sharing product on Google, I'd be pretty upset that their competing product has far better visibility.
It's a very clear conflict of interests -- just like MS with IE. Or MS with Office using "secret" API calls.
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Re:Why shouldn't they? (Score:5, Funny)
I knew someone would figure it out eventually. Yes, the Vista workshop was so valuable that I decided to cut all ties with Google. They may be supplying millions of dollars and free promotions across the globe, but... man, it was such a great workshop!
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Re:Why shouldn't they? (Score:4, Insightful)
To put this another way: CNN routinely cross-promotes Time-Warner movies as 'news', and gets routinely razzed for doing so (unless they've stopped -- I've stopped watching). So did many other publications, and these days the better ones have taken to labeling such articles with a 'note: we have the same parent' notice. Even Slashdot marks links to OSTG sites. It's basic ethics. But of course, if you see Google's search results as a haven for commercials, you'll fail to see the point -- just like execs at AltaVista and Yahoo Search once failed and gave Google their chance. They might as well put huge blinking banner ads there next.
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Re:Why shouldn't they? (Score:5, Insightful)
Nobody is stopping you from using those other search engines.
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Re:Why shouldn't they? (Score:5, Informative)
Don't confuse covert action with inaction. Microsoft has definitely tried to stop you from using Linux. They've done everything that they could possibly get away with to prevent you from using ANYTHING but Microsoft products on your PC.
But it was covert - you didn't witness the exclusive deals, threats and haggles yourself, your vendor(s) did.
You might remember a certain antitrust trial, in which Microsoft played one of the sides? Perhaps you were sleeping under a rock or something...?
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Re:Why shouldn't they? (Score:4, Funny)
This is the most insightful post Ive read all day. The fact some schmo agrees with some other schmo really makes you think.
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I Disagree (Score:5, Insightful)
The difference? Pre Jagger sales averaged $110,000/mo less $20,000 in adwords. Post Jagger sales were $140,000/mo with nothing in adwords. Six hundred thousand dollars a year from an algorithm update.
This puts Google in the league of "Common Carriers." They're not nearly as vital as, say, the electric company--If google went dark today the other search engines would absorb the traffic--but their power doesn't come to them at no charge. They are benefiting greatly from this power, as you can see in their market cap. Google isn't a 1-company bubble, it's doing well because it has a unique amount of leverage and power in markets and technologies that almost surely will be the foundation of the global economy. In exchange for this massive power, Google has a responsibility to be a responsible corporate citizen.
And let's face it--if you called AT&T 411 for the number to your local Cable Internet company and the woman wouldn't tell you without first giving you the name and number of their own internet service, people would justify complain. This is similar. We expect our "utilities" to be fair abiters in exchange for a captive audience. The time has come that we start considering Google in the same light.
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Re:I Disagree (Score:5, Insightful)
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Re:I Disagree (Score:5, Insightful)
That is not strictly true. The idea that "anyone" can compete with any company on "equal footing" is one of those silly libertarian, "free market cures all" delusions.
In the real world, something called a "barrier to entry" exists for each of competitors in the marketplace. If those barriers are small, competition is usually flourishing and the "free market" functions as intended. Not so if the "barriers" are measured in billions of dollars or political power.
Sometimes those barriers are regulatory and legal in nature, which causes libertarians and "anarcho captialists" to howl and whine about the evils of government.
But more often then not they are based on other factors, such as technological, geographic, geo-politicial and the like. In the case of Google, the company is at this point in time "open" to competition by any Microsoft or Haliburton out there, or any one individual with a few billion dollars to spare on a risky venture. That is because Google has achieved nearly 50% market penetration (compared to 25% of the nearest competitor) and thus wields tremendous power over the marketplace. And that is why socially unjustifiable monopolies or, in this case, oligopolies are a fundamentally bad idea, no matter if their creation is coupled "good intentions" or not.
In short, it is exceedingly foolish to allow any one company to control anything near 50% of the marketplace in any product, for market distortions of massive scale are sure to follow.
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Re:I Disagree (Score:5, Insightful)
There is a big difference between legal barriers to entry and financial ones. There is good competition in the auto industry at the moment, an industry with much higher barriers to entry than the search engine market. Financial barriers to entry can be overcome, and lack of market share can be resolved through advertising (assuming the product is decent...well even not them sometimes). Legal barriers to entry cannot be gotten around. If you don't do what they tell you men with guns can come and take you away. Men with guns, that's the difference between a legal barrier to entry and a financial one.
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Re:I Disagree (Score:5, Insightful)
You must be joking. What dealership do I go to buy my electric car, for which there is considerable demand? Where do I get my bio-diesel/electric hybrid? How about an in-hub electric motor 4 wheel drive system? Stuff that has been around for decades and for which there would be a 2 year-long waiting list if it were only available from any of the major makers. Give me a break, none of the major, entrenched car makers compete on anything but marketing and manufacturing vehicles that are as cheap as possible to make and last as short a period of time as it is humanly possible while generating maximum after warranty parts demand. The term to use is "oligopoly". In a properly functioning marketplace there would be hundreds of car makers, not less then 10 globally.
Neither can be geographic. A toll road built in the only valley linking major metropolies is just as difficult to "compete" with as a legal decree. In one case there is next to impossible political power to overcome, in the other a few trillion tons of rock. A conglomerate who manages to purchase all, say, nickel deposits world-wide, is also impossible to compete with. The very simple fact that the deposits accessible to mining (at non-astronomical price) are finite. There is no room to "expand" or to compete. Etc and so on.
As I pointed out, "financial" is only one of many different types of barriers to entry, of which legal only but one. Most of them are as insurmountable as men with guns.
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Re:I Disagree (Score:5, Insightful)
You are, of course, free to start "The Ignoramus Maximus Electric Auto Company" and produce these products yourself. Come up with a good sales pitch and find some venture capitalists, hire some good engineers and have a go. If the big bad oligopoly squishes you under its thumb I suppose you can always blog about it. Of course we all know such a brilliant business idea is guaranteed to be successful, what with such readily available technology and high demand...
Buy a Honda. If you bother to take care of the thing like you're supposed to it'll last longer than you will.
=Smidge=
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Re:MOD PARENT UP (Score:5, Informative)
It appears what TFA is about is incorrect. Why? Google for "share pictures." Picasa is the second ad in the blue box.
Google for "blog." Blogger shows up below the paid ads, as mostly plaintext with a blogger logo.
Google for "videos." Google Video shows up in the blue box, second ad.
Is it just me, or does it seem like they aren't favoring their own ads at all? There might be some algorithm sorting them, as when I search for some other terms Google comes up first (gmail comes up before AOL mail,) but in other cases Google's service shows up last in the paid ads.
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agreed... i don't find it unreasonable at all. (Score:5, Interesting)
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Re:I presently work for Google. (Score:5, Informative)
Wait, so are you a Google acountant or a security professional [slashdot.org]. Don't tell me you changed jobs yesterday.
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Re:I presently work for Google. (Score:5, Funny)
Wait, so are you a Google acountant or a security professional [slashdot.org]. Don't tell me you changed jobs yesterday.
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Re:I presently work for Google. (Score:4, Interesting)
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His scratched itch became the Firefox browser (Score:5, Funny)
I wish I had more ambition. And less fungus.
Parakey? (Score:4, Insightful)
Re:Parakey? (Score:4, Insightful)
Uhmm... everything? Like run device drivers and manage memory allocation and multitasking
Have people forgotten that an "OS" comprises more than a shiny GUI? Well let's see how his "OS" performs when it doesn't have a real "OS" to run on top of.
Can't people call it the way it is: Web GUI, Web Desktop, Web Apps...
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Business (Score:4, Insightful)
In other words, I don't have a problem with this in the least.
Re:Business (Score:4, Informative)
Actually, that's the crux of the post: by taking itself out of its ad network, Google has guaranteed its own ad positioning--three weeks after reassuring advertisers that it played by the same rules they do. Did you read the post?
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Re:Business (Score:5, Interesting)
It is something that creeps up, a little at a time.
Google had promised not to do evil, and it always starts small. Remember that there was a time when MS was the underdog. Google starts with corrupting ads and results now, and of course such things as revealing the search information of someone [boingboing.net]:
Google has confirmed that it can provide search terms if given an Internet address or Web cookie, but has steadfastly refused to say how often such requests arrive. (Microsoft, on the other hand, told us that it has never received such queries for MSN Search, and AOL says it could not provide the information if asked.)
Of course, I will not even mention what happened with Google China etc.
The thing is, most people will not notice if Google was turning evil because it's not like one fine day they decide to do evil things. Remember that they are a publicly traded company, and sooner or later the desire for profit will win out over everything else.
They have already decided not to provide search results in a nation where such things as massacres by the government occured, and they have provided data to government agencies and refused to disclose how often they do this.
The thing about "evil" is not that it happens, it's that you would not know if it did. Who knows what else Google does with all that information?
That is the scary part.
Just my two cents and all that!
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Priorities (Score:4, Insightful)
The right to choose. (Score:4, Insightful)
Sigh...nothing to do with Parakey (Score:4, Interesting)
I wrote about the issue because I believe it's important. You are, of course, welcome to disagree.
Re:Sigh...nothing to do with Parakey (Score:4, Informative)
"Shipping Internet Explorer with Windows" is not a moment in time. It is ongoing, and I still support it.
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Uh.... (Score:5, Insightful)
People need to stop treating really good ideas like something that we have a right to have.
Re:Uh.... (Score:4, Interesting)
It's like owning a hockey team. For many many years, the Molson beer company (a Canadian beer company which merged with the American beer company Coors a few years ago) was the majority (or complete?) owner of the Montreal Canadians. Because of this, the only beer you could buy at the forum was Molson beer. Even more, it was the only beer you could see advertised or sold during Montreal Canadian hockey games or Montreal Canadian related events. Molson had a monopoly over beer consuption during the hockey games. It truly was a monopoly since no other beer company could advertise there. Who in their right mind would allow advertising from a competitor in their own distribution or promotional channel?
I see Google's situation the same. They own the space and the distribution channel. They have the right to advertise anything they want in there.
(On an unrelated note, now that Molson sold the hockey team to George Gillet, an american interrest, they are still the only beer company associated with the team. Why? They offered the best advertising dollars to the team and became one of the biggest sponsor)
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Not Trademark Infringement (Score:4, Interesting)
> create an ad that reads "Easier to use than Picasa."
Where is the support for this claim? Neither would be trademark infringement.
Re:Not Trademark Infringement (Score:5, Interesting)
My post does not claim it's trademark infringement, which you must know, since quoted it. The post says that Kodak could not create an ad containing "Picasa".
Yes.
That's exactly the point here. Google's tips are not subject to the same policies as AdWords ads, so irrespective of whether Kodak blocks ads from using its trademark, a tip could do it anyways. That wasn't the case when Google was using its own network. [blogspot.com]
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Google's Opportunity Cost (Score:4, Insightful)
Might as well be paranoid of everything (Score:5, Insightful)
Yeah, some stuff google does might justify a feeling of distrust. But ad placement for their in-house products? Not having ads for Outlook on Mozilla's homepage doesn't make Mozilla less trustworthy.
Re:Might as well be paranoid of everything (Score:5, Interesting)
And you believe those engines (with the exception of MSN, perhaps
> Talk about biting the hand that feeds you.
I criticize Google because I want to see them improve.
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General Motors starts selling Fords, News at 11 (Score:4, Insightful)
Grow up. Google is a company. It can preach all the "do no evil" it wants to. But ultimately it will behave like a corporation. And putting your own product first is not "evil".
He just wants to keep up the image... (Score:4, Interesting)
So, he is going to be extra vocal about not playing fair.
Re:He just wants to keep up the image... (Score:4, Informative)
And that for-profit company is wholly owned and controlled by a non-profit company.
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Blake grew up? (Score:4, Funny)
Really? No Shit (Score:5, Insightful)
Re:so? (Score:4, Insightful)
This is not about telling Google what to do or not, it's about telling Google's _users_ that they are being duped when they search for particular types of software. It's Google's right to do so, and it's people's right to know.
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Re:Blake Ross, Step Down (Score:5, Informative)
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