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eBay Pulls Google Ads Over Marketing Stunt
Posted by
Zonk
on Fri Jun 15, 2007 07:39 AM
from the it's-just-business dept.
from the it's-just-business dept.
odoketa writes "According to the BBC, it seems Google scheduled a party to promote their payment system (Google Checkout) on the same day as a big eBay meeting, and this made eBay mad enough to pull their ads with Google. According to the story, eBay says it's merely an 'ongoing experiment' on their marketing. 'Google hoped to alert PayPal users who would have been in Boston attending the eBay Live annual seller event to its own service, according to market experts. It could also have been seen as part of an effort to get eBay to accept Google Checkout, currently banned on the online auctioneer's site. But in a contrite manner, Google cancelled its rival function a day before it was due to happen.'"
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eBay and Google Make Amends, Kinda 44 comments
It's been tit for tat for some time; eBay bans Google payments, Google tries to throw a party mocking eBay, in response to which the service pulls all of its ads, fun corporate shenanigans. It seems as though, for the moment, the two companies have made up. News.com is reporting that eBay ads will once again be serviced via Google's adwords service, but that they will also be using alternative methods to a greater extent in the future. "Hani Durzy, a spokesman for San Jose, California-based eBay, said his company later on Friday would begin advertising on Google, but at reduced levels than previously. eBay had been buying tens of millions of keyword ads on Google each year. 'I will tell you it will be in a much more limited way than it was before,' Durzy told Reuters. 'What we found is that we were not as dependent on AdWords as some people thought.'"
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UK promo was good (Score:3, Interesting)
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Re:UK promo was good (Score:5, Informative)
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Re:UK promo was good (Score:5, Interesting)
Once Google removes this restriction, I'll probably use them to accept small payments rather than use PayPal.
/DM/
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Re:UK promo was good (Score:4, Insightful)
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Of course google would have figured it out eventually, it's not anything particularly insightful for them to do. However, the sooner the customers make comments, the sooner google (or any company) will react. If it looks like there's an obviously high demand from the onset, then it will be implemented sooner.
eBay wouldn't do that (Score:4, Insightful)
Re:eBay wouldn't do that (Score:4, Funny)
Precisely! Otherwise, how would I know that I can find sinusitis relief on eBay?
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Re:eBay wouldn't do that (Score:5, Interesting)
This got me thinking of advertising in general. Do consumers REALLY need another 5,000 Coke commericals nationwide today, too? Are they afraid that we'll all of a sudden forget they exist? Afraid that people who like Coke would switch to Pepsi thanks to those ads so we'd better innundate them with our ads to keep that from happening?
There are defining sites out there on the internet. You wouldn't google for online auctions unless you're looking for an eBay alternative. You wouldn't goggle for user shared video sites unless you're looking for a YouTube alternative.
Or, at least I wouldn't.
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Re:eBay wouldn't do that (Score:5, Insightful)
It's a good question, it seems intuitive that those brands are so deeply entrenched in our collective awareness and habits that they've sort of transcended advertising. It seems like we could never see another ad for Nike, and we'd still remember them and buy their shoes just as much.
But it's not true. The reason we can tell it's not true is that companies like Nike universally continue to spend gobs upon gobs of money on advertising campaigns, which they could've otherwise kept in their pockets. I think the main reason mega-brands advertise is not because they're afraid we'll forget, but because they're afraid we'll start paying attention (or more attention) to their competitors, or even other industries we'd rather spend our money on. Nike doesn't care if we remember them in general, they care if they're the top brand on our minds when we walk into the shoe store, and that we associate them with all the cool things of today.
In this way, advertising is like an arms race. You may have enough advertising to let people know about your product, but another advertiser is just going to step up their campaign and draw even more attention to themselves (and consequently away from you). Keeping the attention on your brand is what keeps you alive as a corporation, so you have no choice but to increase your advertising campaign to even more intensity...they respond in kind, and the cycle continues.
Of course, the result of this marketing cold war is what we have today: an almost completely ad saturated environment. It's difficult to look anywhere in an urban environment without seeing a logo or advertisement - it's so universal that people start to tune it out as background noise, which simply means advertisers must come up with newer, more subtle or outrageous or manipulative ways of increasing their brand awareness and appeal.
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which simply means advertisers must come up with newer, more subtle or outrageous or manipulative ways of increasing their brand awareness and appeal.
Great post! I want you to run the marketing department in our office ;)
Thing is though, the outrageous stuff is what gets me. This morning I was watching the morning news, and from the traffic chopper out comes a freaking ad from the traffic lady's mouth. How can the morning news not think that this just annoys viewers, and that most of us are intelligent enough to look past that garbage?
I don't choose what beverage I drink from what's on TV. I've never seen an ad for Orangina on TV and that's my favou
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Advertising is amazingly hard to quantify. How do you -know- if someone bought that item because of advertising, or because they just saw it in the store. Did your advertisement in Magazine X bring in any sales? Was it the TV commercials? Was it the fact that you advertised in 6 different ways? Could you have eliminated one of them with the exact same results, or even better results?
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You're able to see exactly which ad campaigns are bringing people to your website, and with a little bit of work you can even follow them right through to find out which ones are actually leading to a purchase, or whatever the desired outcome is (we have targets setup for actual online purchases, contact form fil
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If somebody comes in through google for visit A, then two weeks later, comes back directly to the site for visit B and buys something,we attribute that sale to A. We figure that somebody found out about the site through google on visit A, so we can attribute the sale to the corresponding adwords campaign. There are advantages to building your own reporting tools.
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Well, there are absolutely people who look into those sorts of things. Besides which, it's probably enough to do some statistics with it; if I'm selling 1,000,000 units a day on average, I run a new ad campaign and all of the sudden I'm doing 1,250,000 units a day, the two probably aren't related.
But there are three points to make about advertising in
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You're thinking David Cross. He has a funny bit about McDonalds. "I don't think that people will suddently worry where they're going to get their big mac if you skip a day," and then launches into a polemic about paying thier workers slightly better.
David Cross is funnyAlthough it seems the kind of joke that you'd hear other places, too.
Paypal useless (Score:3, Informative)
paypal excuse for a payment system. I hope google can actually tie this into your gmail account with higher security, although if eBay will not use this service, I dont know where else except the p0rn
sites where this might be usefull?
Message To Ebay: This Is Suicide (Score:5, Interesting)
Ebay is in a bad position, really, because they don't drive their own traffic. If Google decides to launch an auction website, it'd be a real bloodbath, because Ebay is nothing without it's famously massive traffic, much of with it has to buy.
I suspect that they have an agreement with Google that prevents Google from implementing a simple competitor in the auction space.
What happens if Ebay boycotts Google? We'll get less "buy used baby's from Ebay" spam. That's it.
Re:Message To Ebay: This Is Suicide (Score:5, Insightful)
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I don't think ebay feels that Paypal can run via its own momentum, with others trying to gain share in that market.
Yes, but now there's more competition (Score:2)
About time, too... ebay is not even close to the bargain shop they first were, with sellers abusing the system, fraudsters rollicking around, and ebay cutting in on everyone for as much dime as they can.
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Paypal and Checkout (Score:3, Insightful)
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I PRAY Google takes eBay down at some point. (Score:5, Insightful)
eBay's fees are ridiculous now, and PayPal even moreso. eBay has continually raised their fees year after year, taking a far too large cut of small items. What's worse is that 2.9% + 30 cents bit on PayPal transactions, whether or not it was actually funded through a credit card. I understand needing to pay yourself back should someone actually pay with a credit card and get small fee on top of that, but when money is moved from one PP account to another, that costs them $0...not to mention that PayPal's fee is done on the TOTAL, not the pre-shipping price, so they end up taking 2.9% of the money that you're supposed to have to ship the item as well.
Between those two things, I'm losing well over 10% on any item that doesn't cost a huge amount of money. They wonder why people do stuff like use eBay contact info to sell outside of eBay and to list $1 items with hundred or even thousand-dollar shipping cost to avoid paying eBay as much as they can.
eBay claims that they want to have payment services with established track records or something like that. Just wait a year or two, and then possibly sue for inclusion, or at least under some law about anti-competitive acts? If Google could get GBay up...
GBay + "do no evil" = death of eBay.
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EBay's fees are quite high, though, and I don't have any experience wit
Currency exchange (Score:2)
So hard to choose sides (Score:5, Insightful)
And on the other side we have paypal who called me a liar on the phone because I told them that they, not I, made a mistake
So hard to choose sides!
Re:So hard to choose sides (Score:5, Funny)
I mean, come on, someone claiming to have actually gotten Paypal on the phone? How likely is that?
"We're Paypal. We don't care. We don't have to."
-apologies to SNL.
Parent
Death of the one trick shop (Score:2, Insightful)
A) An ebay alternative (Killer? )
B) The resources to create one pretty quick.
We will have to see what countermeasures Ebay can conjour up. My guess is not a lot because Ebay, to my mind at least, is a one trick pony.
The BBC is spinning this... (Score:4, Interesting)
Their use of the word "angry" in the headline is preposterous. This is shamefully hyperbolic sensationalist tabloid journalism -- something the BBC is pandering to more and more -- they really need to fire some editors. Also, it seems to me that someone in the Richmond offices of eBay has the ear of someone in the BBC, eBay gets an astonishingly high amount of free publicity from the BBC (The BBC does not allow advertising -- um, yeah, sure...). Again, they really need to fire some editors, I'd be astonished if at least some of them were not taking backhanders every now and again -- it certainly looks that way.
Why would a medium sized corporation be "angry". And particularly in this case, although eBay is the largest user of Adwords, eBay is still a very small company compared to Google. eBay has no alternative to Adwords. It's use them, or fail trying something else.
While I'm personally convinced that eBay's management are far from the sharpest executives out there, they are at least smart enough to realize that they need Google much more than Google needs them. Sure, there's some Corporate game playing around checkout etc, and perhaps this move is simply a reflection of that. eBay, like any firm, needs to try to assert themselves occasionally to negotiate better deals. This is business. This is not news.
If Google was planning their own negative party then perhaps it would be good for someone to examine their mission statement -- while not exactly evil, that action isn't something that would give any company the moral high ground.
This is all a storm in a teacup. The whole thing reeks of publicity stunt. Publicity stunts are things the BBC falls for regularly -- especially where eBay are concerned.
Godwins Law invoked on eBay/Google spat .. (Score:2, Insightful)
Who said that amateurism on the Internet was leading to the death of real journalisim
God [killfile.org]
Hypocrisy? Or just sour grapes? (Score:4, Insightful)
Don't get me wrong. I like eBay and PayPal. I've never had a bad experience with either of them. But I found it to be more than coincidental that very shortly after eBay bought PayPal suddenly they have to ban Western Union and other payment services, citing "consumer fraud protection". Oh, f**king spare me!! I used Western Union several times for my auctions with no problems at all. Even eBay's sellers tools will reject the submission of an auction if the words "Western Union" are found in the description!
So, now Google decides to take advantage of an opportunity to make themselves known to eBay customers, and eBay gets all pissed off? Wow.
Greed Ego and Why Ebay Sucks (Score:3, Insightful)
You have to love Ebay's comments as to why they dont allow Google Checkout, it reliability is unproven. Which of course translates into we dont get anything out of allowing their service and are much happier double-dipping on our "customers". Their real fear is that people would ditch paypal in droves, which is true, I dont know anyone who really likes paypal but its the only choice you have in dealing with Ebay. Ebay may be surprised to find that accepting other forms of payment would bring people back to ebay. I hated paypal so much after being ripped off for a second time that I just stopped using ebay completely, a better choice of payment options might tempt me back. I did still find myself led to Ebay by google often when searching for specific items.
I'd like to see the real numbers on traffice from google to ebay, I have seen it listed as much as 10% and as little as 2%. Still it looks like this hurts Ebay more than Google, I havent seen any numbers suggesting revenue from Ebay totalling more than 1-2%. If I was Google I'd stick to my guns and not allow them back until checkout was declared acceptable.
Is Ebay mad or just angry? (Score:2)
If they are "mad" to pull the adds then they have done so possibly error and definitely without the proper thought applied; however if they are "angry" about the situation then it seems like an understandable business move.
But where will I buy my search results now? (Score:3, Funny)
This is going to make things much more difficult.
BEWARE of Google Checkout (Score:2)
I was recently in the market for a big ticket item and once I found the one I wanted at the price I was willing to pay I began the checkout procedure. I had been seeing the Google Checkout buttons on many of the sites and the allure of getting a little bit more taken off my purchase convinced me to sign up. I mean HAY! this is Google after all so it must be great. I dotted my i's and crossed my t's and completed the purchase. Within minutes I received an email from Google Che
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Our system had a similiar mechanism to google. If a particular card was rejected by the bank, our software would refuse to resubmit the card to the bank for a period of 24 hours. This sounds like an irritating policy I know (and I had to discuss the issue with many people in the same situation as yourself), however what I can tell you is that your c
Wrong... (Score:3, Informative)
I tried yesterday, and again just now and nada. No eBay seller item links on the radar. No items being sold, including bowling balls.
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Admittedly, I never search for simple things like 'bowling ball', but rather the exact item I want, but still... The ads were always pointless when I would want them, and useless when I didn't.
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I'm amazed Google didn't reject eBay ads for spamming long before eBay decided to pull them. Other Google ads have often been sufficiently relevant that I've actually bothered clicking on them. eBay ads I click on just so it costs them, and they have to pay
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TFA:
Auction website eBay has pulled its US advertising from search engine giant and adversary Google.Re: (Score:3, Interesting)
Exactly. eBay is like Google; you don't go to Yahoo to find Google, and so you don't go to Google to find eBay. This was a calculated decision, not necessarily a bad one. If people believe it was a suicidal decision, recall the numerous fee increases that caused the community to throw up their arms in revolt. You would think that was suicida
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first and only advert .. (Score:2)
Fishtec Fly Fishing
Fishtec - Your Fly Fishing Partner.
Fish Tec - Buy Online Today.
www.Fishtec.co.uk
http://www.google.com/search?source=ig&hl=en&q=eb
was Re:Fun Experiment
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It did make wonder what kind of bill these people would run up if everybody on Slashdot clicked-thru their advert.