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Google Set to Bid $4.6 Billion for Airwaves

Posted by Zonk on Fri Jul 20, 2007 06:12 PM
from the power-play dept.
Nrbelex writes "The Associated Press is reporting that Google has offered to bid at least $4.6 billion on wireless airwaves being auctioned off by the federal government, as long as certain conditions are met. 'The Internet search company wants the Federal Communications Commission to mandate that any winners lease a certain portion of the airwaves to other companies seeking to offer high-speed Internet and other services. Such a provision, Google argues, will give consumers — who traditionally get high-speed Internet access via cable or telephone lines — a third option for service.'" We discussed AT&T's objection to Google's acquisition of these airwaves last week; this article would seem to confirm Ma Bell's worst fears.
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[+] Hardware: AT&T Slams Google Over Open-Access Wireless 214 comments
Robert writes with a CBROnline article on AT&T's objection to opening up a nationwide wireless spectrum. Their statement is made on the grounds that it will aid Google in their bid to get bargain-basement broadband prices. Google is just one company asking for open-access requirements on wireless signals; Skype, DirecTV, and EchoStar are others. From the article: "Yesterday, AT&T weighed in. In a letter to the FCC, AT&T said Google's "eleventh hour request" was self-serving because it would encumber licenses in the forthcoming auction 'with a laundry list of intrusive 'open access' requirements that would, perhaps, entice Google to participate in the auction. By its own admission, Google's request is intended to diminish the value of those licenses, thus preventing wireless service providers such as AT&T from bidding on them and clearing the path for Google to obtain them at below-market rates.' AT&T also said an open-access network would deprive taxpayers of billions of dollars, and inhibit the growth of wireless broadband in the country."
[+] Hardware: FCC Goes Halfway On Opening 700 MHz Spectrum 192 comments
The FCC has set rules for the upcoming auction of 700-MHz spectrum and they went halfway on the four open access principles that Google and others had called for. The agency said yes to "open devices" and "open applications," thus requiring the auction winner to permit consumers to use any device or application on the network. But the FCC turned down "open services" and "open networks," so the winners will not be obligated to let others buy access at wholesale prices in order to offer network services. This vote would seem to mean that Google won't bid in the spectrum auction. Ars has a more in-depth look at the outcome.
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  • by RalphBNumbers (655475) on Friday July 20 2007, @06:17PM (#19934041)
    Actually, as I submitted earlier today, AT&T has reversed it's previous stance, and broken ranks with the other major cellular providers, by endorsing FCC chairman Kevin Martin's plan to require open access to 22Mhz of the 60Mhz to be auctioned by the FCC in the 700Mhz band [rcrnews.com]. This statement prompted Verizon to reiterate their opposition to any open access requirements, and Google to state their wish that the entire 60Mhz be auctioned with open access requirements.

    Open access rules would require the auction winner to allow any compatible device to connect to their networks on the effected spectrum.
    • by notasheep (220779) on Friday July 20 2007, @06:30PM (#19934163)
      "Open access rules would require the auction winner to allow any compatible device to connect to their networks on the effected spectrum."

      I think you meant to say that the auction winners would have to lease, at a wholesale price determined by someone, a third of the bandwidth to other service providers that customers would then pay to access the network.

      For this to be anything more than just grandstanding for good karma by Google I'd like to see how the wholesale price is set and why it's a lease instead of a purchase. Google pays a one-time fee for the airwaves and then leases them off a third of them which generates a nice revenue stream for them. The people doing the leasing still have a competitive disadvantage since they always have a bandwidth charge to add to their business model, while the purchasers will recoup their original investment over time and not have that leasing charge on their P&Ls.

      • Google's intentions here really are good. The theory is this: Decades ago, AT&T wouldn't let anyone plug anything other than AT&T devices into their lines. It wasn't until this restriction was lifted (which required quite a few years of effort) that fax machines, modems, and many other innovations were able to take place and develop without serious barriers. The wireless spectrum is currently in the same position that landlines were before. No one can "plug" random devices into the wireless spectrum without permission from some company first. Google wants that lifted, and wants the control to be taken away from certain unnamed corporations who have proven they can't be trusted. Opening up the spectrum should enable innovations that aren't even "on the radar" yet. Yes I'm a Google engineer, no this isn't an official response or anything... just another /.er's point of view, but opening up the spectrum is a win for everyone no matter if the final solution is "perfect" or not.
        Regards,
        Steve
    • Well, not quite (Score:5, Insightful)

      by encoderer (1060616) on Friday July 20 2007, @07:06PM (#19934433)
      The basic requests that Google, ebay, etc made were:

      1. Users can use any device to access the network
      2. Users can run any software they'd like to run
      3. The network interconnects with the internet
      4. The network operators lease bandwidth to 3rd party companies

      The draft proposal that the FCC chief published (and that AT&T just agreed with) protects the first 2 of those rules, but not the last 2.

      The impetus for Google to front this money was the Telecoms lobbying the FCC with the argument that requiring openness will reduce the value of the spectrum and thus reduce the Governments take. By fronting this money, Google negates that argument. They'll only bid if these rules are established, and the Gov't will almost certainly make more money with Google bidding than with them sitting out.

      Suddenly the FCC is left with very little reason to oppose openness. This, in my opinion, removes the political cover that he'd need. It's a game changer and a genius play by Google.
      • by ivan256 (17499) on Friday July 20 2007, @06:39PM (#19934237)
        Companies would start offering mobile services like the offer web services now... And google would provide the ads for those services. Unlike now where the mobile offerings are largely captive networks.
      • by Anonymous Coward on Friday July 20 2007, @06:40PM (#19934241)
        Why would you plunk down a few billion to buy rights to something you have to let everyone use? I'm sure I'm missing something fundamental

        It's making more money by being less evil. If a single company held the spectrum and the equipment to access it, then either they have to be amazingly good at making products that everyone wants, or they cannot maximize their market share. Imagine if the only cellphone in existence was the iPhone. Would you pay $500 for it, or stick to a land line? Now imagine if Cingular only sold iPhones. Those other networks with more choice and cheaper phones suddenly look a lot more attractive, don't they?

        Google's position is just the realization of the fact that if they're going to compete against the existing phone companies, they'll make more money by letting anyone and everyone on board, rather than limiting it to a dozen or so devices.
        • Re: (Score:3, Interesting)

          So they're basically buying a new market,and hoping to get enough other folks into to it to attract customers? Expensive and risky... but very cool.
            • by bberens (965711) on Friday July 20 2007, @11:19PM (#19935569)
              I think you're more likely to see cheap wireless broadband than cellular service. That's not to discount the possibility/probability of VOIP over that broadband service. I simply doubt that the Goog would limit their bandwidth to voice.
      • Re:Why open access? (Score:4, Interesting)

        by sholden (12227) on Friday July 20 2007, @06:50PM (#19934305) Homepage
        They want the requirement even if they don't win it, so they're saying we'll bid (and hence the final price might be higher) if you put this clause in the agreement. Google are not going to win the bidding anyway if $4.6 billion is their max bid...
      • Re: (Score:3, Informative)

        I don't think open access equals free access. You can charge for the bandwidth, but not restrict access to a limited set of services. On the client end, as long as the client complies with your protocol specifications, there are no restrictions on the applications build on them.
      • Re:Why open access? (Score:5, Informative)

        by tkrotchko (124118) * on Friday July 20 2007, @08:39PM (#19934875) Homepage
        Google wants it because their services are delivered via the last mile from Verion, Comcast, AT&T, and a few other that essentially controlling Google's destiny. It's related to network neutrality, but only slightly.

        Ultimately Google knows that a handful of ISPs control the entire consumer network, and they're trying to poke holes in it to give themselves and others a shot at competing.
  • Though this may sound sarcastic, I'm asking an honest question.

    Why would a closed spectrum discourage innovation? I would think not forcing people to "lease" portions of the spectrum to higher powers would curb the high cost that hinders most of the world's greatest minds.
    • by moderatorrater (1095745) on Friday July 20 2007, @06:47PM (#19934285)
      Google's trying to make it so that whoever gets the spectrum has a certain price they can't charge above for leasing the spectrum. As it stands now, whoever gets the spectrum can charge whatever they want, or just block someone completely. Right now, the entry barrier is so high that it's almost impossible for smaller companies to get any slice of the spectrum. If Google gets its way, the entry barrier will be much lower, but still there.
    • by DaftShadow (548731) on Friday July 20 2007, @07:37PM (#19934589)
      It relates to access.

      The reason that we don't have a lot of competition in the Cable TV realm is because the Cable companies own all the cables that they install. They are not required to let another cable network use those wires. DirectTV competes by totally bypassing the cable wires.

      Wireless companies and the major internet providers have much the same stranglehold over broadband & cell phones. Because they install the Last Mile hardware (wired and wireless), they own it, and there is no legal requirements that they allow competitors to truly use it. So their competitors are forced to gather a lot of funds and create a secondary network. That's a high barrier to entry, and means that anyone who wants to get involved is in for one helluva challenge.

      The above is what happens in a closed system. Because there are such a limited number of closed systems available, when they are all owned, the resources are literally unavailable to any future entrepreneurs that wish to compete.

      The idea behind a fully open spectrum that interfaces with the internet is that we can make available (essentially For Cost) a competitive set of access capabilities. So instead of people being forced to use the closed-access spectrums, entrepreneurs are legally allowed to compete without being blocked in any way! This will allow of number of potentially awesome things to take place for both consumers and competitive businesses.

      As a consumer, I want this because I dream that one day soon I can buy a linux smartphone that surfs the web, plays music, and connects to any of the major competitive cell-phone companies without requiring a subscription term or early cancellation fee of any kind. Entrepreneurs want this because the Wireless companies have huge profit-margins and high costs, and are ripe to be undercut and turned in a commodity market. Entrepreneurs (and consumers) also want this because they are sick and tired of dealing directly with the wireless companies in order sell their content. Google wants this because then they can work out deals with growing wireless telco's to sell targeted advertising.

      I haven't even begun to get into the ramifications for Broadband service! Let's just say that everything good I said about Wireless, multiply that 3x and you're just scratching the surface for what this will help create in the ISP sector.

      This is an opportunity to force the giant telco's, ISP's, and wireless providers to start playing fair for everyone. If they aren't up to the task, than they can close up shop while their new competitors provide better service and better prices to us, the consumers.

      - DaftShadow
      • Re: (Score:3, Interesting)

        Because they install the Last Mile hardware (wired and wireless), they own it, and there is no legal requirements that they allow competitors to truly use it.

        I though the US had Local Loop Unbundling? Or is the FCC not in the habit of enforcing a competitive market?

        As a consumer, I want this because I dream that one day soon I can buy a linux smartphone that surfs the web, plays music, and connects to any of the major competitive cell-phone companies without requiring a subscription term or early cancellati
        • Re: (Score:3, Informative)

          I though the US had Local Loop Unbundling? Or is the FCC not in the habit of enforcing a competitive market?

          Well, the fact that AT&T has basically reassembled itself after being broken up a few decades ago should be proof enough that no, they're not in the habit of enforcing a competitive market.

          However yes, at the moment we still have local loop unbundling and a number of other things that allow some competition over phone lines. It's why you can get your DSL from companies like Earthlink instead

  • by neoform (551705) <djneoform@gmail.com> on Friday July 20 2007, @06:31PM (#19934167) Homepage
    I love you how can buy segments of the light spectrum like that.

    you think if I offered the FCC $50 they'd sell me the blue?
    • you think if I offered the FCC $50 they'd sell me the blue?
      Oh, that's not the FCC, That's http://www.pantone.com/ [pantone.com].
    • by msauve (701917) on Friday July 20 2007, @07:24PM (#19934531)
      assumptions that

      1) Maximizing US Federal Government revenue is equivalent to maximizing public good.
      2) That airwaves, which by natural law are a shared public resource, can somehow be auctioned/sold.

      It is the modern equivalent of the English Enclosure movement. [everything2.com]
    • you think if I offered the FCC $50 they'd sell me the blue?

      They would at first, but would quickly recant and reverse course after protest from the Hooloovoo [wikipedia.org] Ambassador...
    • Re: (Score:3, Informative)

      But of course, what you're buying is the legal rights to access the thing, not the thing itself. I can't buy a lake -- how do I intend to control what rain falls into it, or where the water flows out of it? -- but I can (and should, in any capitalist economy) be able to buy the right to boat on it, stock it with fish, swim in it, plant trees around it, and keep other individuals and businesses from emptying or polluting it.

      Buying the right to use a portion of the EM spectrum is, fundamentally, no different
  • ATT's Worst Fear. (Score:5, Insightful)

    by twitter (104583) on Friday July 20 2007, @06:32PM (#19934175) Homepage Journal

    A well funded competitor.

  • by The Clockwork Troll (655321) on Friday July 20 2007, @06:39PM (#19934233)
    Well, there goes their Q3 earnings, too.
  • ...should be peeing their pants right now. Whoever wins, this will dramatically alter the landscape of broadband access. FWIW, given the horrible customer service records of all the other players, I hope Google comes out ahead. One note though, why is it so common for government agencies to give massive-scale abilities and income to other large companies through policies such as this, but when it comes to a tech company like Google venturing into that scale everyone gets nervous? Shouldn't people be much,
    • by ZDRuX (1010435) on Friday July 20 2007, @07:02PM (#19934403)
      Because companies like AT&T and Haliburton either are presently, or have been in the past run by people who were high up in the government tree at one point (or vice-versa). Dick Cheney left Haliburton in 2000 to become Goerge'e Bushes mate. It's not about companies, it's who runs them and who's connected.. they're all buddies and pals and I bet Google isn't friends with any of them and they're scared.
    • should be peeing their pants right now

      and probably have been for some time now. The world is a rapidly changing place and (imho) I think we are beginning to see the virtualisation of real life. It will not be long before you'll see virtual graffiti daubed along the back alleys, characters from some MMORPG scurrying around your local church while 'old skool' religious types pray to someone who exanguinates, where the most valuable commercial real estate is not where people have time to shop but where people have time to browse. The wireless

    • Well, cable is not going to sit around waiting for the ax to fall. DOCSIS 3.0 is ratified, products are going to be introduced next year (this fall in some markets), and will be very competitive with fiber to the home when it comes to speed.

      And the phone companies aren't going to be waiting, either. All the RBOCS are planning FTTH, or at least FTTC (fiber to the curb), and Verizon WILL go national with their fiber network at some point (although it could be years before it gets to your house).

      Sadly, we'll a
  • A worse chunk of airwave spectrum went for over 13 Billion dollars in a previous auction. Google offering 4.6 Billion would be like me offering 4500 dollars for a brand new car that is probably worth over 20K.

    That said, It would be much better for google to win this than almost anyone else. At least I'm confident they won't waste the technological potential.
  • 4.5bi for airwaves, so I wonder how much they already spent on dark fibers and what they bought with all that money.
  • I thought Google's mantra was "Do no evil."

    How is seeking government regulation to strengthen a particular company's ability to do business not evil?
    • Re:do no evil? (Score:5, Insightful)

      by ceoyoyo (59147) on Friday July 20 2007, @08:36PM (#19934867)
      It isn't. But seeking government regulation to allow all companies big and small to do business on an equal playing field is not evil. Actually, it's what the government is SUPPOSED to do in a market economy.
  • by phreaki (725521) on Friday July 20 2007, @08:11PM (#19934735) Homepage
    As a person with a vested interest in a large Wifi/900/5ghz system that has many pleased users, I welcome Google and their stance. We'd love to lease bandwidth and open devices, as the 700mhz would allow us to penetrate in places unthinkable until now, with power that would make you shiver. I'd imagine Ubiquiti's frequency freedom would scale nice, with the addition of some wattage. I'm not happy to see AT&T taking over yet another town, charging $70 a month for GSM coverage, using technology only they will sanction. I'm all for Google setting base rules to how the radios will share the airtime, and if someone wants to use a different modulation supported in a software radio they've installed, it's kosher with them. In any case, 700mhz should afford at least 2megabit imho, even more in the future, and with the mhz available, possibly 20-30megabit. I don't want to see this in the hands of someone who just wants to sell data plans, it's much better in the hands of someone who wants to show ads, and let other people sell the service. I'm all for the open system, just like local competition in DSL is allowed, so Google is important, but dispensable, as the most desirable element is the reselling of the service. I for one know, my customers will choose us over Google, Cingular, Sprint, Nextel, or Verizon.
    • Re: (Score:2, Funny)

      "penetrate in places unthinkable until now, with power that would make you shiver."

      Poetry. Sheer poetry.

      I can't wate to use that phrase on my wife.
  • Hell, sure better not at&crap. They have been trying every kind of barely legal trick to monopolize and control entire united states's information for over 1.5 years now.
  • It doesn't look like anyone else is every going to do it so I wish Google would. Launch a fleet of LEO satellites for global high-speed internet access. Unlike geosynchronous satellites some folks use for this now the latency would be very low for LEOs.

    LEO = Low Earth Orbit, ~200mi up versus ~26,000mi up for geosynchronous ones.

    Skip 700Mhz and go for true global coverage instead.
  • "Ma Bell" (Score:4, Funny)

    by wile_e_wonka (934864) on Friday July 20 2007, @09:48PM (#19935219)

    this article would seem to confirm Ma Bell's worst fears
    I find it hard to call AT&T "Ma Bell" anymore. Southern Bell Corporation purchased AT&T, then took the name. In other words, one of the "baby bells" grew up and ate it's mother. Then stuck her logo on his forehead. Hence the current AT&T isn't really "Ma Bell" it's some weird and pretty ironic freak of nature.

    Just nitpicking.
    • Re: (Score:2, Insightful)

      by Anonymous Coward

      it sounds like Google is morally good.
      Even if they are not, I am just glad that by 2011 I would be able to get free from the likes of verizon, AT&T and comcast.

      Bring it on!!
    • Re: (Score:3, Insightful)

      Calculate the amount you'll pay them per month, the amount that they get in profit and then the cost of build out. Then figure out how long it takes to realize those "eventual" profits. It just doesn't make business sense sometimes. Now, if we want to say, that rather than being purely profit driven, it should be seen as some kind of right or necessity for the overall good, then that sounds like the time for government to subsidize it into making business sense.

      Quick example: We all used to drive down ro