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Average Web Page Size Triples Since 2003

Posted by CmdrTaco on Mon Apr 28, 2008 08:31 AM
from the just-the-freshmen-fifteen dept.
Andy King writes "Within the last five years, the size of the average web page has more than tripled, and the number of external objects has nearly doubled. While broadband users have experienced somewhat faster response times, narrowband users have been left behind." The article breaks down a number of changes besides just page size, including image types and video duration.
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  • Around 1/2 a megabyte. Yup. That big.

    (Front Page?)
    • by gnick (1211984) on Monday April 28 2008, @08:43AM (#23223244) Homepage
      Internet access gets faster -> Web sites get bigger
      Hard drives get bigger -> Applications use more space
      Media storage increases -> Home videos get larger and quality improves
      CPUs get faster -> Windows programmers add "features" and chow down on cycles
      Fish bowls get larger -> Goldfish grow ...

      Some good, some bad, some ugly. But not shocking.
      • by jank1887 (815982) on Monday April 28 2008, @09:52AM (#23224284)
        Home videos get larger and quality improves

        if by "quality improves" you mean resolution, I'll give you that one. But a quick glance of some of what litters youtube goes to show that 'quality' isn't going anywhere...

        • Re: (Score:3, Interesting)

          Oh good god yes.

          Home movies have always sucked. And in HD they SUCK more. You see HD, even 1080i, requires you to pan slowly, limit zooming and other fast or shakey camera motions. now HD amplifies the careless shooting of the home video and makes people even more sick.

          Honestly as a videographer I wish they required classes before people buy a camcorder. Either that or make the camera shock the user if it is tilted or moved too fast or if zoom is used when record is pressed.
          • Honestly as a videographer I wish they required classes before people buy a camcorder. Either that or make the camera shock the user if it is tilted or moved too fast or if zoom is used when record is pressed.
            Why stop at cameras - people should be licensed to use any technology. Imagine a world where you had to be licensed to operate a computer. Maybe the internet wouldn't suck so much.
        • a quick glance of some of what litters youtube. . .

          If I take my trash to the dump, do you call that littering?
        • Yes, over the past decade or so I've gone from 640x480 on a 15" screen to 800x600 on a different 15" screen to 1280x1024 on a 17" screen; now I use a 19" CRT at 1600x1200 and a 24" LCD at 1920x1400 and there STILL ISN'T ENOUGH SPACE. I guess I have an ever-growing need for higher resolutions and more screen space.
    • IIRC, that's actually smaller than it was before the 2.0 makeover. Before that you have to look back a long way to find a thinner and lighter Slashdot. Probably back before the sidebar was added. Slashdot has always been a fairly heavy website unless you use the lite mode, but at least it has a lot of content so that's not such a bad thing.

      The biggest thing I'd argue is that advertisements have gotten heavier over the years, with static images giving way to animated images giving way to flash objects.
    • Hummmm...
      I checked.
      Around 75KB, down to 17KB with gzip compression.
      Plus around 20KB in png/gifs.

      Not that big.
  • ... let's note how they've grown in screen size, too! I mean, back in the day, it used to be good enough to have a monitor that could display 640x480. Now, if you're using a 14" CRT, you're totally out of luck when viewing the intarwebs!

    Ahem... honestly, I agree that "narrowband users have been left behind," but so have those with smaller monitors, older operating systems, and the like. Sometimes upgrading the hardware/software is just a necessity at some point. If you can't, chances are there's a lib

    • right now with this post I am on a 12" 800x600 LCD laptop for work.

      with DSL slashdot isn't too bad, but some sites I don't even bother visiting. The bloat isn't so much bandwidth but processor requirements. remember when you could browse the web with a 25mhz 486. now if you don't have an 1 ghz Pentium you can barely load up most websites.
    • by Hatta (162192) on Monday April 28 2008, @08:56AM (#23223440) Journal
      Would it be better if we went back to having a high content/low content index page so the user could pick which one they wanted?

      Of course not. People shouldn't be specifiying the width for their columns in absolute terms in the first place. Use relative measures and let the browser decide where everything goes. At least that way your site degrades gracefully if the browser doesn't meet your expectations.

      Well written HTML + CSS should be completely device independent. It should be fully navigable on a 1600x1400 monitor, a 320x240 cell phone, or a line by line screen reader. And it should be completely transparent to the user. We have the technology, designers just need to use it.
      • by LordLucless (582312) on Monday April 28 2008, @09:27AM (#23223924)
        No, not really. If you want a 600px header image, then no amount of CSS is going to make that fit nicely on a cell phone. You're going to have to create a different design for the mobile device. I agree that CSS should be used more often, and should be used to give browsers render hints rather than force a behaviour to a specific layout, but it's not a panacea.
  • by TripMaster Monkey (862126) on Monday April 28 2008, @08:38AM (#23223168)
    How many web pages had embedded video as a matter of course in 2003?

    It seems to me that embedded video alone could account for at least half of this increase.
  • Who would have thought it, now most people have always on, fast broadband internet web designers are less concerned about page size.

    I would like to see more stripped down text only pages ( like the BBC has ) on web pages but otherwise I'm perfectly happy with this and don't see any need to handicap web developers just because some luddities out in the sticks somewhere haven't got a faster connection yet.
    • The U.S. is big, and there's a lot of it where the local phone connection is as good as it gets.

      Low bandwidth, flexible pages using CSS are also good for people on mobile units w/ small screens.

      William

      • Thats true but most companies designing web sites are aiming for the majority of people who do have modern connections. I can't see it should be all that hard to also provide text only versions but it's only sites which need to be accessible to almost everyone that do actually do this.
      • Couldn't more onus be placed on the users. Set up your browser to only load the main page, no images, and display the pages ind "single column format (like on the Wii). Sure some sites that are based solely on flash or similar wouldn't work, but you could probably still view the majority of sites like this.
  • It's not the size, it's what you do with it that counts.
    • You mean, like putting the ads OVER the content I went to the site for? Or trying to make the worst possible site that money can buy Dilbert like? As a user, I think the web was a more pleasant place at the time of HTML 3.0, but luckily, everyone else involved thinks I'm just here to bring them money and f*ck the shut up.
      • You mean, like putting the ads OVER the content I went to the site for?
        Look, it's simple. Either you cut your bandwidth bill in half by playing attention to each bit, or you pay for it by serving multimegabyte flash ads. Your choice.

        • by jellomizer (103300) on Monday April 28 2008, @01:36PM (#23227826)
          I don't know what all you other guys are browsing. I never really found legit sites that rather taistful about their adds. I have seen less adds/webpage from 2003-2008 not more. I also don't freak out everytime I see an add either. Most people who make a living of add supported websites normally are not multi-millionares. They may make an average living with their site and adds are the primary revenue and these people work full time to keep the site up to date.

          Usually when sites go Add Crazy they do not last long because there is to much adds and prevents repeat visits, so they go away because they cannot make proper money from it.

          Also back in the early 2000's flash wasn't used for most of the adds but animated GIFs and Flash is much more efficent then animated GIFs. So you are actually saving bandwith.

          Think of the alternatives to adds. Having to Pay for directly out of own pocket for access to a web site. Web sites collecting information about you and selling them to spammers. Web sites that are a labor of love and will get updated every year if you are luckly and could go down any day.

          Like it or not Web Banner Adds are actually the best happy medium that we have come up with that keep most websites running. Some websites such as HomeStarrunner.com make their mony selling swag but that may not be as profitable for other sites.
  • I can do my banking quickly via DSL, but when visiting my Mom, who still uses dialup, it took about twenty minutes to load my bank's homepage.

  • by redelm (54142) on Monday April 28 2008, @08:46AM (#23223294) Homepage
    Ok, so I'm a little retro. I've just [reluctantly] upgraded from lynx to link to get tables and table layout.

    Everything still runs pretty fast, certainly much faster than those few occasions when I need graphics or https: and run Firefox. The difference is noticable on all machines, and greatest (~2x) on the slower ones.

    Sometimes formatting gets messed up, but the main content is still in text and still very readable.

  • by benwiggy (1262536) on Monday April 28 2008, @08:52AM (#23223392)
    So, we've gone from "work expands to fill the time/space available" to "Internet expands to fill the bandwidth available".

    Whatever next? Software expands to fill the hardware available....?

  • Yep, tell me about it. When I'm stuck somewhere away from the PC, I catch up on sites from my Nokia N95. 500kB web pages are getting much more normal now, which is costly, and slow for people on phones.
    I know Slashdot has a "Palm" edition, which is very low bandwidth, but it only gives you the stories, and top 5 comments. No posting, no nothing.
    Surely the great web-wizards at Slashdot can make something that checks for a "Nokia" or "Symbian" user agent, and handles appropriately?
  • I would be curious to know how many web sites actively use the gzip response to compress content. While this does put an extra load on both client and server, it does help save bandwidth. For static pages these could even be cached in compressed form on the server, to help reduce processor load.

    As for many pages there is a lot of junk in there that could be stripped out or put into separate documents. This includes CSS or Javascript that is being reused by multiple pages, since this would be downloaded once
  • Avoid bloat (Score:3, Informative)

    by gmuslera (3436) <gmuslera@@@gmail...com> on Monday April 28 2008, @09:08AM (#23223602) Homepage Journal
    NoScript [noscript.net] is your friend. Avoid a lot of bloat (flash/javascript ads?), and adds some security
    • Re: (Score:3, Informative)

      I agree that NoScript is great, but I don't think it's actually very useful for speeding up sites. I spend a lot of time reloading sites multiple times because I actually need to use their javascript for whatever (usually stupid) reason. It becomes a guessing game sometimes which site to temporarily ok.

      Security wise though it's awesome.
  • The opposite of broadband is baseband [wikipedia.org] in computerspeak. I've lamented the misuse of narrowband in this context for years, and now even the geek sites are getting it wrong. Ever heard of 100 base T?
  • Seriously - have you ever stumbled on a long-running blog that is 1 page long? Ever article the author ever wrote is stacked one after another, complete with more than hundred images. It can take minutes to load the entire page.

    I don't know if the blog software is to blame, the clueless blogger, or if it was intentional in order to have the most pointers from Google. If I end up at one I immediately back out -- I don't need to hear the opinion of anyone that maintains a site like that.

    The multi-meg
  • I'm on broadband (only 2Mbps, but that's fast enough for most downloads and should be plenty quick enough for most browsing) and I've noticed larger download sizes as well. In 95%+ of cases I've not noticed any particular use for the extra bloat other than "we couldn't be bothered doing it properly" or "well, people have broadband".

    Excluding places like YouTube where it revolves around big content, and ignoring bloggers who don't have the sense to link to external pages for their videos and so embed a dozen
  • Narrowband? (Score:5, Insightful)

    by XorNand (517466) * on Monday April 28 2008, @09:13AM (#23223686)
    Ugh, I hate it when people describe dial-up as "narrowband" in an attempt to sound more technical. The term "broadband" is used to describe the signal encoding, not bandwidth. Therefore the converse of "broadband is "baseband," not narrowband. The opposite of narrowband is "wideband", and refers to something else. Um, k? Glad we have that all cleared up.
  • Advertising on the web has tripled over the last five years? It's most definitely what's clogging the pipes...er, tubes.
  • by sirgoran (221190) on Monday April 28 2008, @12:50PM (#23227176) Homepage Journal
    Is that with the advent of the WYSIWYG, every Charlie dipstick that can figure out how to use one thinks He's/She's a web developer. It doesn't surprise me that page size has doubled. The average WYSIWYG writes crappy code, and if you don't know how to write it yourself the page stays bloated.

    It has however, benefited my pocket since many of the businesses who have had a site built by these morons come looking for someone to "make their sites work better." It does still amaze me that even in this day and age your average business still doesn't check the credentials or abilities of the people that they hire as programmers.

    -Goran
    • Re:Times change (Score:5, Insightful)

      by CRCulver (715279) <crculver@christopherculver.com> on Monday April 28 2008, @08:45AM (#23223274) Homepage
      I wish more sites thought about narrowband users not because I myself am stuck with narrowband, but because I find that broadband-focused sites hide the pure content you want in a maze of gimmicks like Flash and needlessly dynamic HTML. Sure, in some areas (certain web applications), such features make the experience more efficient, but most of the time it is fluff.
      • Re: (Score:3, Insightful)

        Dynamic HTML generally doesn't take up much more bandwidth than normal HTML - a couple of extra bytes for a few CSS rules and a few lines of javascript. It makes pages feel slow and clunky because it makes the browser work harder, not because its straining your bandwidth.

        Flash too, despite the bad rep it gets here can (I stress, can be fairly small in size.

        The reason these things feel clunky isn't because they're big and slow, it's because they're, well, clunky.
      • Agreed with the lite option.

        I'd even go a step further.

        Accessibility options. A page done almost entirely in Flash is almost guaranteed to be inaccessible to someone with a screen reader.

        Another pet peeve is cropping a page so that it has only one page of info on it. I can use the scroll bar on the site. Give me (at least the option) of reading the entire article on one freeking page. It can contain ads every 'x' lines of text, I don't want to keep clicking!!!! (Carpel tunnel here I come).

        If anyone wants to
    • Re:Times change (Score:4, Informative)

      by Spiked_Three (626260) on Monday April 28 2008, @08:52AM (#23223386)
      "Those people in rural area's still have the ability to get high speed internet, such as satellite, direct line of site towers, cellular or even DSL."

      People who don't have to deal with are very misinformed about what is available. There is no cellular or towers available. DSL isn't even remotely feasable. And sattelite is so over sold by the 2 monopolies that the speed is OFTEN less than the 24.4 tops dial up that is available from 2 carriers.

      Yes, were I live sucks big time. I made the mistake of thinking coverage would eventually be available, but its not. Around here (southern VA, east TN) a $50 dollar bribe to a cop and you can still get away with murder. It's the old west. I dont see things changing any time soon.

      But no, I don't expect anyone to do anything to help poor old me out. But just don't go around thinking I have options available, I don't.
      • Re: (Score:3, Informative)

        I agree, the availability is really overestimated by people who are not in those situations. My parents live on a major highway less than a mile from the city limits of a city with a population of around 70K. There is no cable, no dsl, and they live at a lower elevation near the river so the local wireless provider doesn't have line of sight. Other than satellite, which as you say is pretty much a joke, they have no options. Cellular might be workable, but it's somewhat cost prohibitive as well. The p
    • Re:Times change (Score:5, Interesting)

      by Albanach (527650) on Monday April 28 2008, @08:55AM (#23223430) Homepage

      In my opinion it would be unfeasible to maintain two sites, one for narrow band users and one for high speed users.

      It might be extra work, might even be a pita, but 'unfeasible'? Most modern websites of any size separate content from presentation through some sort of content management system.
       
      With a decent CMS it should be trivial to offer a 'light' version of your site - I think someone else mentioned the low graphics version of the BBC news site as an example.
       
      It is possible that a lot of the content that is increasing page sizes are flash adverts - if I fire up internet explorer there seems to be an ever increasing number of these animated adverts (can folk actually read a web page with three animated adverts amongst the text?). I'd hazard a guess that the reason many sites don't offer light versions of their pages is the threat to revenue through decreased ad views and has very little to do with the complexity of serving up two variants of a website.
      • Some sites started offering an iPhone version when that device became popular. I'd bet that there are more people living in rural areas without acess to broadband than there are iPhone users.
    • ... In my opinion it would be unfeasible to maintain two sites, one for narrow band users and one for high speed users....

      I disagree on this point, the WWW is basically built by software, is run by computers, and is automated. That is to say no human intervention is required when you request a web page via your browser.

      If HTML editors were what they should be, generating a lightweight site along with the mighty and powerful web 2.0 version should be no problem. You are using a computer to generate your website pages, NOT an abacus, and the computer should be doing more for you than it is. I think that the basic narrow band/b

      • Good grief! I guess this comment shows why we're behind in this country with cell phone and other wireless gadget technology.

        Maybe it shows that we're behind, but not why. The reason that we're behind is because the infrastructure is "good enough" for most people, and putting out cell towers that service a dozen people in the sticks is not cost-effective.

        People look at countries in Europe and wonder why the US can't have as comprehensive a cellular infrastructure.. Usually, they have forgotten that those countries are a) much more socialist (not that I'm judging socialism one way or another, but the governments there have a gre

    • The thing is, there's no reason a PNG has to be larger than the GIF it replaces. The problem is that people encode PNGs poorly (admittedly it's much harder to get right than GIF), like encoding an image as a 24 bit truecolor when all you need is an 8 bit palleted image.

      On the other hand, often times the PNG is completely redone and looks a lot nicer than the older GIF, at which point the tradeoff is between quality and file size. I don't think most web users mind an increase in quality, especially if it
    • Well, I really doubt people are buying new processors in order to load their web pages faster. Sure, my computer does have heavyweight linear tasks to do, and also plenty of multitasking, but rendering webpages shouldn't be that difficult if I could do it just fine over ten years ago on my Pentium.