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Software Price Gap Between the US and Europe
Posted by
timothy
on Tue Jul 29, 2008 08:08 AM
from the we'll-trade-cheap-software-for-cheaper-cheese dept.
from the we'll-trade-cheap-software-for-cheaper-cheese dept.
Kensai7 writes "A quick comparison between same versions of mainstream software sold in the USA and the EU markets show a big difference in the respective price tags. If you want to buy online, let's say, Adobe's Dreamweaver CS3, you'll have to pay $399 if you live in the States, but a whopping E570 (almost $900 in current exchange rates!) if you happen to buy it in Germany. Same story for Microsoft's newest products: Expression Web 2 in America costs only $299 new, but try that in Italy and they will probably ask you no less than E366 ($576!). How can such an abyssal difference be explained? I understand there are some added costs for the localized translated versions, but I also thought the Euro was supposed to be outbuying the dollar. Where's the catch?"
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Because they can (Score:5, Insightful)
There's no complicated reason, companies charge more for products in europe because they can.
Re:Because they can (Score:5, Funny)
Obligatory:
"I'm proud to be an American, where at least my software is more free"
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Re:Because they can (Score:5, Funny)
"I'm proud to be an American, where at least my software is pirated"
Fixed. :)
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Nothing New (Score:5, Funny)
Microsoft has always charged less in developing nations with weak or fragile economies.
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Re:Nothing New (Score:5, Funny)
That exception to the rule is just an uncommon act of mercy. Trust me.
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Re:Nothing New (Score:5, Insightful)
Actually, these price diferences are true not only to software but hardware as well. And the value has nothing to do with the versions being localized.
In fact, the price difference applies across the board. Pretty much everything in American is just dirt cheap.
(Which is why, when we're passing through the US lat this year, we'll be arriving with two empty suitcases each and leaving with them stuffed full of clothes, electronics, and the like. The money saved over buying in Europe or Australia will pay for a non-trivial portion of the trip.)
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Re:Nothing New (Score:5, Informative)
Until you have to declare it while going through Customs...
It's still a lot cheaper. In fact, if you get a good deal on flights and are buying, say, a few thousand dollars worth of "stuff", it can end up cheaper to fly from here in Switzerland (or the UK, as I have friends there who do the same thing) to the US and shop there.
Import duties for most things in Switzerland is less than 10% - that's assuming you even get checked at customs.
Of course, then you'll see the real difference - spending the U.S. price plus tax, instead of the localized price plus tax. (What, you thought they included tax in the listed price?)
To give an example, a 16G iPod touch here in ZUrich costs CHF 580.-, which is about UDS560. A 16G iPod touch on apple.com is USD400. Decent clothes are (relatively speaking) cheaper still (and will come in reasonable sizes).
Another example is pushbikes, which for some reason they are crazily expensive in Switzerland. I know several people here who have saved well over CHF500.- by importing a bike from the US completely above boardand paying the full customs charges and duties.
Stuff in America is just cheap. This covers everything from consumer goods to services (10 minute taxi ride here can easily set you back USD40+ - it's about USD7 just in flagfall).
It's going to get even more dramatic over the next 1-2 years as the US$ continues to tank.
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Re:Because they can (Score:5, Funny)
Yes, but if you are stealing it, you get a better deal in Europe, where you end up saving more.
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Real question: Why can they? (Score:5, Insightful)
The reason is that the companies create artificial monopolies by creating sole distributorships in each country. On top of that, name/brand recognition goes a long way in semi-First World countries like those in Europe, so something like DreamWeaver is going to gather a lot more interest than XMLSpy (or what have you). So you have a market focused on one product, and only one supplier of that product. The math is pretty simple; consumers lose out to asymmetric market forces.
It's not just "because they can", but it's actually the market that has created those conditions. If Europeans would wake up to the alternatives (like China and India have), software prices would be much more reasonable.
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Re:Real question: Why can they? (Score:5, Funny)
...if you happen to buy it in Germany
You:
...in semi-First World countries like those in Europe
Wow!
But then, you are right, when I was living there the first 25 years of my life, we used to sit on trees and hunt mammoths with hand-axes, while our neighbours were struggling with the fancy new walking-upright industrial norm.
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Re:Real question: Why can they? (Score:5, Insightful)
Europe really is a decade or two behind the US economically.
Europe is economically much different from the US. It's not behind the US in any way. Per-capita GDP in the US is in the low 40kUSD range. Per-capita GDP in the EU was above 40k dollars before the ten-country admission in 2004 that included lots of former soviet states. It is now lower, (35k if I recall correctly) but will naturally correct as the EU absorbs the former soviet republics (which had staggering low productivity).
Europe is different. More bureaucratic, with softer growth surges and almost no recessions on record. I don't know if it is better, but it's definitely not a worse economic environment.
It's mainly because they blew all their infrastructure up in WWII[snip]
The Marshall plan took care of this in two decades time. Great effort by the US btw, and definitely the kind of diplomacy a modern capitalist society should use and abuse (instead of classic brute-force-diplomacy)
, but also because of anti-competitive protectionist legislation.
The EU abolished most protectionist legislation between countries in the EU. Intercontinental protectionism is on par with the US.
"Semi-First World" may be an overstatement, but there is some truth to it.
The only revealed truth is that the author couples a sense of superiority with major ignorance about the rest of the planet.
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Re:Real question: Why can they? (Score:5, Insightful)
No no no! You are basing your opinion on PPP [wikipedia.org], purchasing power parity, that is totally useless way to measure economies. The right way is to use raw money that is GDP nominal. So the right source that we should be looking is the list of countries by GDP (nominal) [wikipedia.org]
Unfortunately some asshole has removed once again EU from the list and other idiots are using PPP figures in the article telling about the economy of the Europe [wikipedia.org]. Fortunately GDP nominal per capita can be found from the article about the European Union. [wikipedia.org]
Here is short list of countries. It includes besides USA, EU and Japan notable EU countries below US GDP per capita and EU countries over the US. What can be seen from this list is that European countries in general have been gaining against both USA and Japan and some small countries have leaped over them. If we would have more recent figures that would take into account the decline of US dollar the numbers would favor even more European countries. So all in all, by GDP per capita nominal, we can conclude that all the countries in the list are more or less first world countries.
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They're simply boosting profits (Score:5, Insightful)
As far as translation...for starters they never actually give you software that uses British English so we see no benefit in it and do you think they get "file", "save", "copy, etc translated for each version? A previous employer of mine only paid approx. £110,000 to get a whole book translated into about 26 languages. It was a small company so they certainly didn't get a good rate. Now if Microsoft or Adobe somehow pays double that, that means they only have to add £1 per disc if they sell 220,000 copies which they will. There is no excuse for something that should cost us £150 to cost £300 (or more).
The only reason they do it is to boost their profits because European currencies are worth more than the dollar. So they abuse their positions to sell over priced software to help their bottom lines. That's the only reason.
This is also yet another reason why I use products like Open Office and Gimp. Honest companies, like JCreator, will get my money too seeing how they don't try to rip me off for not living in the US.
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Re:Real question: Why can they? (Score:5, Insightful)
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Re:Real question: Why can they? (Score:5, Funny)
You are right next to this dude in the stupidity department. Generalizing arrogant punk.
So, because he made one bad generalization, you generalize and assume that his reasoning skills in general are impaired? Pot, meet kettle.
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Re:Real question: Why can they? (Score:5, Insightful)
Some American famously said "I may not like what you say, but I'll fight to the death for your right to say it"--a principle that many Americans hold dear.
I wonder how all those Americans will feel when they learn that the famous American who said that was Voltaire, a Frenchman...
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Re:Real question: Why can they? (Score:5, Informative)
Probably the same as they'll feel when they learn it was misattributed [wikiquote.org] to Voltaire, and was actually coined by an English-woman!
She wrote the phrase, which is often mis-attributed to Voltaire, "I disapprove of what you say, but I will defend to the death your right to say it," as an illustration of Voltaire's beliefs. [wikipedia.org]
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Re:Real question: Why can they? (Score:5, Informative)
That's simply not true.
There are thousands of Windows distributors in the US. Though MS might be the final arbiter of who gets to distribute MS products, they rely on widespread distribution networks to provide the constant revenue stream they need to stay in business.
With foreign sole distributorships, the only stipulation is that the distributorships provide a certain level of sales and income back to MS (for example). So within the country, the sole distributor sells the product for at least cost, then adds in his cut, then pumps the price up because he has no competition to drive his prices down.
Since the sole distributor acts as a monopoly within the country, the retail outlets have to bear the cost that the distributor charges, and the customers have to bear the costs passed down from the retail outlets.
Yes, it's capitalism, and it's grounded in well understood economics. But it isn't "Supply and Demand at work" in a free market sense.
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Re:Real question: Why can they? (Score:5, Insightful)
I would argue that "semi-First World country" is a monumentally stupid phrase, so add our failed education system to that list.
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Re:Because they can (Score:4, Interesting)
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Re:Because they can (Score:5, Insightful)
So you are saying that the newn things you implement are useless?
One could also say that Europe sees the advantage earlier while Americans stick with what they have for better or for worse.
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Yes and No (Score:5, Interesting)
I think that the real reason is because they can, and we dumbass fuckers are (somewhat) prepared to pay for it (piracy is higher here than in the US).
I have personally written to Adobe complaining about the massive price differences, and Adobe wrote back claiming it was because of localisation costs (translating software plus documentation into 20 languages can be pricey).
BUT, the bastards are lying. The localisation of any piece of major software is now a matter of course. It's planned in right from the very beginning.
To the wankers from Adobe reading this forum, I think it's about time the EU took a look at this practice.
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Re:Yes and No (Score:5, Interesting)
Still, new products usually appear in English first and if there's demand for them; the localized versions appear later.
I expect the UK gets shafted because they seem to spread the cost of creating the "Euro Version" across all countries; even though it's practically a no-op to convert from US to UK english.
Support also adds to it. Most large software companies have UK support staff, and that adds to the cost.
Taxes add a little more. The UK has 17.5% VAT built into the price; if you have to pay sales tax in the US then it's added at checkout.
But mostly I think it's because they can and because the market bears it
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Re:Really? (Score:5, Funny)
In the US they seem to virtually all be native Spanish speakers, and in the UK they have such poor grasp of their own language that most custom orders seem way above them.
I'm nearly convinced that the average Scandinavian high school student has a better grasp of English than those in the UK or US :(
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Re:Because they can (Score:5, Interesting)
A fair price is "whatever the market will bear."
This is an interesting example of just how borked econometrics get by social factors: There is no conceivable quantitative economic mechanism by which the European market demand would justify a price 3 times higher than the North American market. That only leaves qualitative/fuzzy social factors as the explanation. And that, of course, throws any quantitative analysis of the market using econometrics right out the window.
Software may be exceptional because it is unique as a product in that it has close to zero variable costs (ie: same cost to make one copy as 1 billion copies). But personally, I don't buy this. I think most markets are similarly borked by social factors - everything from the price of movies to the price of shoes to the price of legal services. The price really is 'whatever the market will bear', but what the market will bear has very little to do with the actual costs of production in any industry.
Now think about what this means: if prices correlate poorly (or not at all) to costs, that means the industry in question is not competitive. If there were legitimate competition, there would be perpetual downward pressure on prices and everything would be priced just a little more than it costs to produce. Now think what else this means: any industry with profitable prices (ie high margins) cannot be genuinely competitive. One of the defining characteristics of a free market is that consumers are not coerced by force or fraud, where a lack of competition constitutes coercion (think of a monopoly jacking up prices because it has no competitors...).
Gasp! Horror! Profitable markets =/= free markets!
Where is your Economic God now?
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Taxes, for one thing. (Score:4, Insightful)
Probably won't make up for all of the difference, but I expect that the US prices don't include sales taxes etc...
Re:Taxes, for one thing. (Score:4, Interesting)
Probably a little bit of that, a little bit of benificial up-rounding, and a lot of not adjusting prices down as the dollar falls (I bet the EUR prices were set when the USD was worth more than EUR, and not adjusted since.
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You answered your own question (Score:4, Insightful)
The cost of localizing everything is not inconsequential. You can't just run it through a translator and go and you still have to do acceptance testing on the localized version. The number of German or Itallian consumers is small compared to those who use English and the price reflects the marginal production costs per unit.
Re:You answered your own question (Score:5, Insightful)
I see... so why does it still cost stupid prices in Ireland and the UK where little or no localisation needs to be carried out?
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Re:You answered your own question (Score:5, Funny)
There is some, at least. In the US, that would be localization.
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Re:You answered your own question (Score:4, Insightful)
Those costs are still a tiny fraction of the actual development costs...
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markets (Score:5, Interesting)
Very easily. The US and Europe are different markets. Analytics for pricing have shown time and again that Europeans and Britons are willing to pay more for consumer electronics and for software. Hence, suppliers charge more.
As time goes on and the "global" market homogenizes, this will change. But until then, pricing decisions based upon local markets will continue to create situations like those described in the summary.
As for the reasons that Europeans are willing to pay more, any input I'd have would be speculation. The fact that the development of most commercial software happened in the US (historically, not necessarily presently) probably has something to do with it.
Not only software... (Score:5, Interesting)
sheesh (Score:5, Funny)
were not that dumb
http://thepiratebay.org/ [thepiratebay.org]
Re:sheesh (Score:5, Insightful)
you realise all the stuff on there is only made because they rely on honest people buying copies right?
You might think its cool to just leech off of honest people, but some of us would have a real problem with that.
or did you think pixies from outer space made all the software?
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Re:sheesh (Score:4, Insightful)
then don't buy it. if the price is too high, then they have priced it out of your range. deal with it.
Movie theatres set different prices during the day. Loyal customers get given discount coupons by many companies. Some places let the unemployed, or retired, or disabled people in cheaper or even free. Some bars let women drink for free, some events let people in free in fancy dress, some places give discounts to members of the armed forces.
NOT EVERYONE GETS OFFERED THE SAME PRICE.
There is no major news here. Sorry if that deflates the slashdot readers attempts to justify theft though, as 99% of stories on here attempt to do.
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Conversions (Score:5, Funny)
E570 is not $900; it's stearic acid. E366 is potassium fumarate.
It's because of all the Free Software (Score:5, Funny)
If those damn users would only stop using Free Software, the price of commercial software could come down to a more reasonable level.
The catch? (Score:5, Informative)
Simple. They can get away with it.
Sure, the US price probably doesn't include VAT while the European price does. So let's take those 20% (roughly) of the European prices: that will be $720 for Dreamweaver (1.8 times US cost), and $460 for Expression Web 2 (1.5 times US cost). And I've checked with a local retailer; those are prices for non-localized versions, so that excuse does not apply.
The catch is that we are being ripped off, plain and simple.
Incidentally, the same is true for books. Books are ridiculously overpriced here, and for scientific or technical books it is _always_ _much_ cheaper to order them from Amazon than to buy them from a local bookstore. Even including transportation cost, the difference can be well over a factor two!
The silver lining is of course, that Amazon sells software as well...
Welcome to economics (Score:5, Interesting)
Same items in different countries do not cost the same amount when taking into account only the exchange rates.
There are several reasons for this. A couple that are easy to explain are:
Do you think national healthcare is free?? Where do you think these countries get the money for that and other social[ist] programs? They tax the hell out of companies, imports (and individuals)
Don't worry. With the current US economy suffering from too much spending, already high corporate taxes, soon to be way higher taxes, mismanaged and over-promised social[ist] programs, a falling dollar and interest rates designed to trick people into thinking everything is ok while causing inflation to skyrocket it won't be long before the prices you mention even out for us. Maybe even compared to Zimbabwe.
In Canada, too. (Score:5, Informative)
It's the same thing with Canada; identical products will cost 10% to 25% more, and in some cases, like automobiles, manufacturers will go to extreme lenghts to insure that canadians cannot buy stuff in the US and import it themselves.
And no, in Canada too, prices are quoted without taxes.
Its the way they convert (Score:4, Insightful)
In the last 5 to 10 years the conversion has usually gone something like:
$1 = £1 = 1 Euro
Nice and simple just the way they like it.
Just a different culture maybe? (Score:5, Funny)
Having worked for European companies in the States, I think it's a "business culture" thing. Europeans tend not to be as price-conscious when making business related purchases. US companies will fight until the bitter end negotiating over a few dollars, so software companies know they have to price competitively.
Not quite sure what drives it though; Europeans can be tough negotiators on most contracted services.
Take an example from my line of work -- air transport. Business class tickets sell very well in Europe, mainly because it's considered a perk once you get to a certain level. With the exception of consulting companies and others that can bill away expenses, most staffers and lower managers in the US ride in coach. Business and first are reserved for senior management, and even that requires justification when times get bad. If you're a road-warrior staff member, and fly legacy carriers, you'll eventually get to a point where (through FF miles) you're upgraded to business, but I've never worked for a company that would pay the extra money for a business class ticket, even on 17-hour torture flights!
Maybe there's some parallels to software too.
Hassle factor (Score:5, Insightful)
The governments of Europe hassle companies (in general) more than the US does. This hassle has a cost. The cost is reflected in the price.
Let me put it another way: Adobe considers it worth their while to sell Dreamweaver at $400 in the US. After all the hassle, they consider it worth their while to sell Dreamweaver for $900 in Europe. At $400, would it be worth their while to sell Dreamweaver in the EU at all? Maybe not.
Let me put it a third way: go on eBay and you find that a lot of US sellers won't ship outside of the US and Canada. Why not? Because it isn't worth the hassle. Would it be worth the hassle if the seller could check a box which said, "double price outside North America?" Maybe so.
Single data point (Score:5, Insightful)
Don't get your knickers in a bunch just yet over the price difference. What we have here amounts to a single data point in time.
Perhaps a better question to ask first is "How has the price of software in Euros changed over the last couple of years?"
Why ask this? You are converting prices back to US dollars. The value of the US dollar as compared to Euros has been declining for the last couple of years.
IF the price has been relatively steady (I don't know if this is the case), and people are comfortable paying this price, there is less incentive for US companies to lower the price of their software in Europe. If the Euros are converted into US dollars, they would be keeping more $$$. It's their software, they can charge what they choose.
This only addresses part of your question. Since one US dollar has been worth less than one Euro (at least for the last five years), the price at any point in that period (assuming a relatively constant Euro price of software), would still be higher.
There is probably some holes in my reasoning, but I am sure smarter souls will be more than happy to correct me.
Import duties are another cost (Score:5, Informative)
Back in the 90's when I was shipping software to Europe, the price I'd charge the wholesaler was the same I'd charge local wholesalers. Getting through customs however, wasn't trivial. Import duties in the 90's which were separate from VAT were running around 15-20%. The wholesaler paid that on top of the price he paid us and added his markup which he passed on to the retailer. The retailer turned around and added his markup to the price he paid which included the duty cost plus the wholesaler's markup on the duty cost. By the time it got to the customer, the customer was paying markup on markup on duty plus regular retail-wholesale markups. What initially appeared to be a relatively small duty cost mushroomed into a sizable burden.
I was talking to one of the wholesalers about it and he laughed it off by saying 'yeah, but we get trains!' He'd then piss and moan about his more savy customers buying directly from retailers in the states and avoiding the double markups. That of course, reduced his market which meant he raised his prices more to cover his fixed costs.
Another factor driving prices in Europe was the fact that we'd sign exclusive distribution agreements so a wholesaler owned the market for a specific country. We did that because the wholesaler handled the translation and marketing costs in the specific country (we were a small company). Since he was the only source for a product, there wasn't any price competition. Here in the states, we'd wholesale with 5-6 distributors and those 5-6 companies were cut-throat with each other. The ones who couldn't compete on price, didn't survive.
Nothing new here (Score:5, Insightful)
Back in the 90s on Usenet I used to tabulate and compare prices between MacWarehouse's UK and US catalogs. I'd subtract the VAT to ensure the comparison was fair. The result showed markups of 50-100% on a regular basis.
In most cases, any localization done was incomplete. For example, ClarisWorks still referred to "color".
As I recall, the #1 winner was Dave Winer's Userland Software. Their Frontier product had something like a 200% markup in the UK, and zero localization performed.
I actually contacted some of the winners about their UK pricing. One company told me that the markup was because a small number of distributors controlled the UK software market, and those distributors were the ones setting the prices.
It's worth noting one of the side effects of this practice: my experience in the 90s was that everyone ran the US version of Mac OS and ordered their software from the US in order to save money. This indirectly killed the market for Mac software in the UK.
Also, the BSA used to estimate software piracy by comparing the number of people running (say) Microsoft Word with the number of UK sales of Microsoft Word. So the gray market meant that US piracy stats were depressed, and UK piracy stats were artificially inflated.
(I was going to link to some of my 1992 Usenet posts, but Google Groups doesn't seem to have them.)
Re:Law of Economics Applies... (Score:5, Interesting)
Thou wilt be charged what thou art willing to pay for it.
That's not quite true of course. Anyone who had the choice of paying $1 or $100 dollars for the exact same product would pay the lower price.
However, we are allowing ourselves to be trapped legally. It costs the same to make product X in the US, as it does in the UK, as it does in Russia - if that product is intangible. But we are not allowed to buy software from Russia at 1/10th of the cost. Global companies are allowed to go there and sell, but we cannot go there, as consumers, and buy.
If we could buy from any market, we would buy from the cheapest. So this is not truly 'charging what the market will bear'. This is 'forcing the highest possible price for (sometimes necessary) products in every market we can reach, and tying the hands of the consumer on that.
It's another example of the disproportionate price fixing that we face in the digital age.
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Re:taxes (Score:5, Insightful)
Taxes are still not 130% on top of the RRP ;)
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Re:taxes (Score:5, Interesting)
One thing often forgotten (which doesn't explain the examples, but many others) is that in Europe, prices are always (AFAIK) given with taxes, while in the US they are (AFAIK) without. Since sales tax in Germany is 19%, that explains quite a bit of difference already.
Ah, yes. The 'rock band' excuse.
TCO rock band video game USA: 85 UK pounds.
TCO rock band video game UK: 185 pounds.
Explanation? Value Added Tax (17.5%) and 'shipping'.
Shipping?!? Whip out your bullshit detectors now folks, because these things are made in CHINA.
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