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Ford's 65MPG Due In November, But Not In the US

Posted by ScuttleMonkey on Mon Sep 15, 2008 04:47 PM
from the found-on-road-dead dept.
computermesh writes "Ford has a vehicle that gets 65MPG and will not be released in the US. Why? Because they can not afford to! 'Ford's 2009 Fiesta ECOnetic goes on sale in November. But here's the catch: Despite the car's potential to transform Ford's image and help it compete with Toyota Motor (TM) and Honda Motor (HMC) in its home market, the company will sell the little fuel sipper only in Europe. "We know it's an awesome vehicle," says Ford America President Mark Fields. "But there are business reasons why we can't sell it in the U.S." The main one: The Fiesta ECOnetic runs on diesel.'"
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  • by Joce640k (829181) on Monday September 15 2008, @04:49PM (#25017337) Homepage

    Biodiesel is about the only fuel which really can be produced from crops/tanks of sludge.

    The USA should be encouraging diesel engines for all it's worth, not making things difficult.

    • But California's under the mistaken belief that NOx emissions are the source of their smog problems, except in a VOC rich environment (basically any environment with a heavy percentage of gasoline cars,) smog is [b]reduced[/b] but NOx emissions, especially those from diesels.

      But, they don't seem to quite get that, and public perception is that diesels are dirty, so...

      • by bfizzle (836992) on Monday September 15 2008, @04:58PM (#25017481)

        They have fixed the problem by creating affordable and effective catalytic converts for diesel.

        Check out VW's new TDI they just released for the US. Way more low end torque than gasoline and almost 50 mpg. I have no idea why the US hasn't fallen in love with diesel yet.

        • by Sique (173459) on Monday September 15 2008, @05:02PM (#25017539) Homepage

          I actually have a 140 HP VW Diesel engine in my car, and I love it. :) (And no, it's not a VW, it's a Skoda).

        • by rsw (70577) on Monday September 15 2008, @05:09PM (#25017667) Homepage

          I have no idea why the US hasn't fallen in love with diesel yet.

          Well, I have. I just bought one of the Jetta TDI wagons and it's amazing. I can get 50 MPG in mixed city/highway driving plus intermittent AC with some mild hypermiling techniques (fixed consumption hill climb, engine braking, anticipating traffic ahead; no pulse/glide or unpowered driving) and I expect that the fuel consumption will go down measurably as the engine breaks in (peak compression increases by 20% over the break-in of a VW TDI engine). All this in a car that's big enough to fit five people plus cargo.

          • by superdave80 (1226592) on Monday September 15 2008, @06:18PM (#25018557)

            ...fixed consumption hill climb...

            Translation: You slow down on hills.
            Result: You impede traffic and cause more fuel to be consumed because you have now caused a traffic jam and everyone is now in stop-and-go traffic.

            I live in the San Francisco bay area, and nearly every highway that has even a small incline gets backed up because people don't know how to keep a steady speed while climbing a hill. Now, maybe you don't do this in high-congestion areas, which is OK. But for the love of God, DO NOT do this in high traffic areas.

            • by arth1 (260657) on Monday September 15 2008, @06:28PM (#25018679) Homepage Journal

              I live in the San Francisco bay area, and nearly every highway that has even a small incline gets backed up because people don't know how to keep a steady speed while climbing a hill.

              A study a few years ago showed that the major cause of traffic jams was caused by people automatically hitting their brakes as they go over a hilltop, no matter how small. And then the person behind them will break harder, not knowing how hard the person in front of them breaks. And so on, for at least half a mile back. This is a psychological phenomenon, and it's unlikely that there are any good remedies, except for removing anything that could be perceived as a hilltop.

              • by JimboFBX (1097277) on Monday September 15 2008, @07:08PM (#25019109)
                And less than a year ago it was proven that you could drive in a circle with absolutely no reason to brake, and having to slow down even a tiny amount will eventually lead to people coming to a complete stop.

                Construction zones on the interstate that slow you from 75 to 55 are a culprit. Can someone explain the logic in taking a fast speed, slowing it down to just a slightly slower but still fast speed, and making people slow down when the construction itself is over a 100 feet from the interstate, with concrete barriers blocking the interstate from the construction?
            • by Buran (150348) on Monday September 15 2008, @07:56PM (#25019625)

              Actually, this does not cause a traffic jam. Gently slowing and accelerating as required by terrain and traffic uses less fuel than sharp braking and accelerating. I have never had a problem with gently slowing up a hill, and gently applying the throttle as required while climbing, but mileage decreases dramatically by using "standard" techniques (as in me-first-driver techniques).

              Gently climbing hills without flooring it and therefore using too much fuel doesn't automatically mean "driving below the limit" or any such thing. It simply means good technique. If traffic jams up, it's because people are following too closely (the two-second rule: are you obeying it?) or failing to otherwise ensure that there is sufficient space around them to 'take up' the variation in speed of vehicles ahead (and there will always be a variation to some extent; again, use the two-second rule, at LEAST).

              Stop blaming other motorists and fix your driving habits so that you don't HAVE to slam on your brakes (and cause, or be a part of, a cause-and-effect wave behind you).

                • by cayenne8 (626475) on Monday September 15 2008, @09:37PM (#25020469) Homepage Journal
                  "I also don't understand why people who merely obey the law are seen as something to brush aside. "

                  I don't mind...just please stay in the right lane and let me by...I prefer to at least stay up to speed with the flow of traffic around me, and 99% of the time..that is above the limit...especially on the highways.

                  I just guess no one is taught anymore that the left lane(s) are for passing, and if you're going slower than traffic around you, pull to the right and let them by.

                • I don't speed (or if I do, it is not deliberate and I slow back down to the limit) and I am passed left and right (and passing on the right is not legal) and I've seen people scream on discussion forums at anyone who dares to obey the law, as if obeying the law is something to sneer at (it's not; the rules exist for a damn good reason and no one is above it).

                  I don't know where you live, but in California the law says you must move over to the right to allow faster traffic to pass you on the left. It is not your job, nor do you have the authority, to enforce the speed limit by clogging up the fast lane.

                  do try not to break your leg climbing down off your high horse.

                    • What does it matter where I live?

                      It matters because traffic laws are not uniform. I know a fair amount about traffic laws in California because my ex-wife is a Highway Patrol Officer, but the the laws where you live may be different.

                      I've already explained that being where I am is necessary for what I am doing at the time I am doing it. Yes, I do normally drive in the right lane. If I am not there, I have good reason, and that does not change the fact that passing on the right is illegal.

                      Nor does it change the fact that you are required by law to move over to the right to allow faster traffic to pass you on the left. Quite the conundrum, isn't it?

                      If you think the situation justifies your ignoring one law, it's awfully hypocritical of you to get your panties in a bunch over other people using the same situation to justify ignoring another law that makes equally little sense in that situation. I'll assume you're talking about situations such as when a freeway splits into two or more separate freeways. Can you definitively say whether you are in the slow lane of the one going to the left or the fast lane of the one going to the right?

                      I also already explained that I obey all applicable rules of the road

                      Well then I must call you a liar. The California Vehicle Code is a pretty hefty book, well over 1000 pages of dense legalese, as I recall. Do you honestly expect me to believe that you know, let alone understand and follow, every single rule in that book that applies to you at any given time?

                      all this snark is totally unwarranted and I do not know what grounds are being used to vilify me even after repeated statements of these facts.

                      I can't speak for anyone else, but any snark in my replies has been in response to your self-righteous attitude and absolutist view of the law (except in cases where it would be inconvenient for you, but of course it's totally unacceptable for anyone else to do that).

                      I ask you, where were you when these things happened that permit you to be able to make judgments? How do you know which car is mine? Describe it, give the time, date, and place and state what you saw.

                      I don't know, and I don't care. I wasn't responding to any specific incident you described, but rather to general patterns of behavior.

                    • Re:speeding (Score:5, Insightful)

                      by Brickwall (985910) on Monday September 15 2008, @10:23PM (#25020819)
                      If you don't like it, the right way to do something about it is to get the highway department to resurvey the road and if the limit is improper it will be changed.

                      You're kidding, right? The double-nickel was brought in during the Carter administration, strictly to save gas. The speed limit here in Canada used to be 70 mph, and that was in cars with just lap belts, no anti-lock brakes, no crumple zones, and no airbags. Traffic engineers have long recommended higher limits; when Montana had its "reasonable and prudent" speed limit, traffic fatalities actually fell. I used to drive from Toronto to Detroit every weekend; that's about 400 km. If, as the traffic engineers recommend, the speed limit outside of urban areas was raised to 130 km/hr, that would have saved me an entire hour. Speed is only a major death factor in young, male, inexperienced drivers; for older drivers fatigue was most often cited. If I could make the trip in 3 hours instead of 4, I would obviously be less fatigued. But our gutless politicians won't make the change because the green lobby would go ballistic.

                    • by Toonol (1057698) on Tuesday September 16 2008, @12:55AM (#25021799)
                      The irrational anger driving at the speed limit generates is really interesting. If people not breaking the law causes intense frustration and feeling of anger in you, something is wrong in you.

                      I generally cruise about 3-5 mph over the limit, and I generally stay in the right lane, because that makes for smoother traffic. But if, for whatever reason, an idiot gets perturbed because they are stuck behind me for two minutes, and end up being delayed by 5 mph x 120 seconds (slowing their arrival at their destination by about 8 seconds), I don't feel bad at all. It's an opportunity for them to grow, emotionally :)
          • by Anonymous Coward on Monday September 15 2008, @05:27PM (#25017929)

            Um, gee I dunno 50MPG (diesel) vs 30MPG (gas).

            I'd much rather pay $1.00 more per gallon for getting 20MPG better.

            Across 400 miles, if gas is $3.00 and diesel is $4.00, then I'm ahead by $8. If gas is $4.00 and diesel is $5, then I'm ahead $13.33

            Unfortunately too many uneducated Americans don't do the math, they just see one price. Most of my fellow Americans also think that paying $250/month for 72 months is better than paying $350/month for 48 months for the same car.

            And people wonder why the average American is in debt up to their eyeballs.

            I really would love to see a diesel hybrid. That thing would blow the doors off of the crappy gasoline hybrids that are around now. Cleaner exhaust, better fuel mileage, longer life.

            • by zakezuke (229119) on Monday September 15 2008, @06:33PM (#25018749)

              Across 400 miles, if gas is $3.00 and diesel is $4.00, then I'm ahead by $8. If gas is $4.00 and diesel is $5, then I'm ahead $13.33

              Unfortunately too many uneducated Americans don't do the math, they just see one price. Most of my fellow Americans also think that paying $250/month for 72 months is better than paying $350/month for 48 months for the same car.

              I discovered during the gulf war that in my car, a 76 corolla, if I bought Texaco premium I would get 40mpg vs 30mpg on regular. I was ahead paying more for gas, with no investment requires.

              Let's say you can save your self $10/week on diesel. That works out to be $521/year. In 10 years that's $5210. That's a good thing.

              But a Jetta TDI new will run you about $20,000. A 2009 corolla will run you about $15,000 or so, and there are a couple of options under $15k like the Nissan Versa, Mazda 3i, and the new Smart Fortwo.

              I hate to say it, but going with the budget import that gets about 40mpg highway, not including maintenance, is pretty much on par with the VW TDI solution provided you drive enough to make back your investment in 10 years. If you are not burning close to a tank per week, well, it'll certainly take you longer to make back your investment.

              While I do like TDI, it's a premium that'll cost you about $5000 more.

              • by hab136 (30884) on Tuesday September 16 2008, @02:59AM (#25022429) Journal

                But a Jetta TDI new will run you about $20,000. A 2009 corolla will run you about $15,000 or so, and there are a couple of options under $15k like the Nissan Versa, Mazda 3i, and the new Smart Fortwo.

                Yes, Jettas are $5k more than Corollas new - that's not due to diesel vs gas.

                A better comparison would be the Jetta TDI vs Jetta gas. kbb.com prices the TDI at $21,393 invoice and the gas version at $18,445 invoice, a $2,948 difference. There is a $1,300 tax credit for clean diesel (check vw's homepage, filter ate my url)

                So the real difference is $1,645 more for diesel. At $521/year, that's a 3 year payback at current prices. If prices rise, it would be faster.

          • by IronMagnus (777535) on Monday September 15 2008, @05:31PM (#25017979)
            Assume a 10 gallon tank

            at $4 a gallon, 30mpg in a gas engine gives you 300 miles for $40.

            at $5 a gallon, 65mpg in a diesel gives you 650 miles for $50.

            Who cares if it costs more per gallon if the increase in mileage more than offsets the increase in cost?
            • by Flimzy (657419) on Monday September 15 2008, @05:48PM (#25018211)
              Diesel contains approximately 30% more energy per volume than gasoline does. This means that as long as diesel costs less than 30% more than gasoline, diesel is cheaper on a per-mile basis than gasoline (all other factors in the vehicle being equal). Incidentally, ethanol contains roughly 30% LESS energy per volume than gasoline. So if your E85 costs more than ~25% (85% x 30% = 25.5%) less than standard gasoline, you pay more per mile to drive on E85. If E10 costs more than 3% less than standard gasoline, you pay more to drive on E10 than on standard gasoline. Etc, etc.
              • by jgc7 (910200) on Monday September 15 2008, @07:05PM (#25019063) Homepage

                Diesel contains approximately 30% more energy per volume than gasoline does.

                No it doesn't. It contains between 0-10% more energy than gasoline. Diesel engines are more efficient largely because they use higher compression. Gas engines can't increase the compression without causing pre-ignition, but diesel engines don't have this problem because the fuel is injected at the top of the compression stroke.

                • Diesel contains approximately 30% more energy per volume than gasoline does.

                  No it doesn't. It contains between 0-10% more energy than gasoline.

                  "The density [wikipedia.org] of petroleum diesel is about 0.85 kg/l (7.09 lbs/gallon) whereas petrol (gasoline) has a density of about 0.72 kg/l (6.01 lbs/gallon), about 15% less. When burnt, diesel typically releases about 38.6 MJ/l (138,700 BTU per US gallon), whereas gasoline releases 34.9 MJ/l (125,000 BTU per US gallon), 10% lear[2] by energy density, but 45.41 MJ/kg and 48.47 MJ/kg, 6.7% more by specific energy." "Fuel Energy Density" [berkeley.edu] says automotive gasoline has a density of 34.2 MJ/litre whereas automotive diesel has a density of 38.6 MJ/litre.

                  Falcon

              • by Buran (150348) on Monday September 15 2008, @08:15PM (#25019793)

                Not really. Diesel engines have a lot more torque at the low end which is where most driving is done, especially for those of us who live in urban areas. This is, in part, why vehicles that carry heavy loads use diesel engines because all the torque needed to pull that load is there when it's needed.

                Have you ever heard the saying that "people buy horsepower and drive torque"? My VW DSG FSI engine, which is quite efficient for a gas engine, and is largely topped efficiencywise by cars like the Honda Fit and similar -- to be expected because they're smaller and lighter, but the VW engine is quite respectable and I routinely get 31+ highway, variable mileage in the city but pretty good -- but it would easily be topped torquewise by a diesel. It's just an inherent property of diesel engines. A 90-horsepower VW TDI diesel feels as "peppy", with the kind of driving most people do, as an engine with 150 horsepower because of the power band and because that torque is available down low.

                This is not to say that either gas engines or diesel engines are "bad". It is merely that they are inherently different and the torque curve is one of them. Diesel fans aren't being biased when they say there's more torque in a diesel -- not really. They are getting more of it perhaps because most drive time is probably spent at lower rpm (I know that in commute traffic, mine is) so yes, at those same rpms they do get more torque than our gas engines do.

                They should, it is true, modify their statement but most people aren't gearheads and don't know how to be more specific.

                I hope I am making some kind of sense with my attempt to address your complaint/comment and explain where the problem is arising.

      • by anonicon (215837) on Monday September 15 2008, @05:11PM (#25017689)

        This shouldn't matter since clean diesel was implemented nationwide in the U.S. in 2007. It requires both the fuel and the car to abide by the clean diesel standards set forth, and is about 90+% cleaner than old diesel:

        http://auto.howstuffworks.com/how-clean-diesel-fuel-works.htm [howstuffworks.com]

        Chuck

        • First off, my diesel hasn't been on the road for almost a year.

          Second, how about getting out, going behind a 2009 diesel, and taking a whiff? There's nothing. The tailpipe is clean inside, even - can't say that about a gasoline car.

          And, finally, the visible particulates from diesels settle to the ground, and if you inhale them, don't go nearly as deep as the gasoline ultrafine particulates that you can't see, and are much more likely to cause cancer. (Oh, and my gasoline car has visible emissions. I know, I know.)

    • by rsw (70577) on Monday September 15 2008, @05:43PM (#25018153) Homepage
      Actually, BTL (biomass-to-liquid fuel) [wikipedia.org] is a viable alternative to biodiesel. On the upside, it is much closer chemically to petroleum diesel than biodiesel (methyl or ethyl esters). This has the advantage of not violating warranties (Bio does, in some cases) and being more energy dense than B100. On the downside, it takes a lot of energy to run the BTL process, so it pushes the carbon bubble elsewhere (hopefully, IMHO, to nuclear power).

      Addressing your first question: modern diesel engines with Diesel Particular Filters (e.g., the 2009 VW Jetta TDI) could experience some issues with biodiesel. In short, the DPF is designed to trap particulates which are periodically (every 1000 miles or so) burned off by injecting diesel into a specially designed fuel catalyst in the exhaust. This injection uses the cylinder fuel injectors during the exhaust stroke. Unfortunately, biodiesel has a higher boiling point than petroleum diesel, which leads to condensation on cylinder walls and consequent crankcase oil contamination. (reference [biodieselmagazine.com])

      A recent study at MIT's Sloan Automotive Lab [energy.gov] indicates that this contamination might not be as deleterious as previously believed despite the fact that the highly polar methyl esters compete with ZDDP [wikipedia.org] on engine surfaces.

      A couple drivers on the TDIClub forums [tdiclub.com] are running B100 (100% biodiesel) in their 2009 TDIs with the express intent of directly testing oil quality and engine wear. While 2 cars do not a comprehensive study make, their experiences, oil analyses, et cetera will be invaluable in allowing owners to decide what risks they're willing to take. (For reference, previous versions of the VW TDI engine came with stern warnings that no biodiesel should be run at all, and yet many owners have run B100 for 100k to 200k miles with no problems attributable to the biodiesel).

      My guess is that within the next few years all diesel vehicles will be designed to work well with some percentage of biodiesel, since governments around the world (including the EU and several American states) are mandating a schedule of increased biodiesel percentage in their petroleum diesel. Combined with the maturation of BTL, diesel vehicles have a far brighter future than the brain-dead food-for-(poor)-fuel economics that is E85.

      -=rsw
      • Too bad Volkswagen can't design their cars to be even minimally user serviceable. It took me 30 minutes to replace the cabin air filter in my wife's old Jetta. Takes about 3 minutes on my Corolla. I'd like Volkswagens better if they were designed to be repaired, and not just built. You have to take half the vehicle apart to get to anything, which drives maintenance costs through the roof.

      • by AmigaMMC (1103025) on Monday September 15 2008, @07:28PM (#25019335)
        I understand that in the U.S. (where I live, but I grew up in Europe and still spend 2 months there every year) people are under the misconception that diesel emission are the most polluting thing there is. Well, it's not true. Green Diesel (it's actually of a white color) has been available in Europe for many years now and pollution laws in the European Union are as strict, if not stricter, than those in the States. Yes you can have diesel that pollutes less than gasoline, it exists and people outside of the US use it. I don't trust Wikipedia on everything, I just use it for a general idea. If Tokyo has banned diesel I'd like to know what type they were using. I was just in Japan in April and I didn't pay attention to cars in Tokyo, but I've seen diesel cars and they didn't strike me as being more pollutant than gasoline ones. On the other hand, in Peru, diesel cars were not running green diesel, just like trucks in the U.S. don't.
  • Truth (Score:5, Insightful)

    by Renraku (518261) on Monday September 15 2008, @04:50PM (#25017345) Homepage

    They're correct in that there are business reasons.

    For example, they don't want the bottom to fall out of the market of their other cars, because they know that this would be their top #1 seller, and most of their other cars would become a lot less popular.

    Also, there's probably some kind of collusion going on. We could make a 45mpg car that has decent numbers back in the 80's, but we can't make anything comparable now? Bullshit. There's something behind the scenes.

    • Re:Truth (Score:5, Interesting)

      by djh101010 (656795) on Monday September 15 2008, @04:53PM (#25017395) Homepage Journal

      Also, there's probably some kind of collusion going on. We could make a 45mpg car that has decent numbers back in the 80's, but we can't make anything comparable now? Bullshit. There's something behind the scenes.

      Could it be that the cars today have tighter emissions and safety regulations, which cost efficiency and weight, respectively?

      • Re:Truth (Score:5, Insightful)

        by 0100010001010011 (652467) on Monday September 15 2008, @05:07PM (#25017619)

        Ok. My 1998 can get 50 MPG. My friends 2003 can get 50 MPG. VW (and the rest of the germans) have made 50 MPG cars for ages and all that meet safety regulations.

        Oh, the other "problem" is that it is manual transmission. Slushboxes suck up fuel economy like most people don't even believe.

        As someone else pointed out if California wasn't so anal about the NOx more diesels could be let in. Most of the NOx is the 'good' kind (NO2 or NO3, I forget) and not the 'bad' kind. But somehow a 8 MPG hummer is Ok.

        I once heard an argument between two people the other day about the "new" V6 some company released that only has 245 HP while some other company's V6 can get 255 HP. I drive a 90 HP turbodiesel. It tops out at around 125 MPH. Most on ramps are long enough to get me up to 80-90 MPH. We have some huge hills around here and it's one of the only I4s I've been in that can accelerate you up the hill (torque rocks).

        Diesel is much quieter on the road. Where gassers are turning 3000+ rpm I'm around 2000, and at peak torque, no downshifting.

        And on the subject of "safety regulations" I've heard countless people talk about buying or riding their motorcycles more in the name of 'fuel economy.' How safe are those things? Most people don't understand there can be a middle ground between an awesome MPG motorcycle and a tank of an SUV? Personally I'd take something 100x safer than a motorcycle that got me 50 MPG even if it was only slightly less safe than an SUV.

        Simply put. Most of my American brethren are absolute idiots.

        • Re:Truth (Score:5, Insightful)

          by Michael Wardle (50363) <mikel@mikel w a r d . c om> on Monday September 15 2008, @05:41PM (#25018119) Homepage

          Hmm... NOx versus CO2.
          http://www.epa.gov/air/urbanair/nox/hlth.html [epa.gov]

          NOx causes smog, acid rain, breathing problems, and may contribute to global warming.

          CO2 may contribute to global warming.

          It would obviously depend on the quantities, but I can understand why you'd want to limit NOxs.

        • Re:Truth (Score:5, Interesting)

          by Matteo522 (996602) on Monday September 15 2008, @06:00PM (#25018349)

          I ride a motorcycle to work every day in the name of fuel economy. When I changed jobs last and was no longer employed at the same place as my wife, I knew I needed a vehicle (we shared hers for a few years... it's amazing how well that works once you get over the initial bump).

          Before long, I was looking at motorcycles. I had never ridden one, but I took the safety courses, got licensed, and purchased one all within a few weeks. I absolutely love it. Not only was the new bike cheaper than most used cars, my insurance is a measly $40/mo and I fill up my tank for about $9 every three or four weeks. My total transportation costs are negligible.

          Fortunately, I live in a climate (southern California) where it's dry and warm enough to ride all year long. I also only have to travel a few miles each way using suburban roads (no highway). I feel as safe on my bike as I do driving a car... if not safer due to the added awareness and fewer distractions riding a motorcycle gives you.

          (As a side note, my employer used to be about 12 miles away and recently moved much closer... had I known that was going to be the case, I would've simply gotten a bicycle, but alas... at least I can easily get around town for groceries and the like)

    • Re:Truth (Score:5, Insightful)

      by the_humeister (922869) on Monday September 15 2008, @04:58PM (#25017477)

      They're correct in that there are business reasons. For example, they don't want the bottom to fall out of the market of their other cars, because they know that this would be their top #1 seller, and most of their other cars would become a lot less popular.

      The article states that the engines are made in Britain and would be costly to import. Making the engines in the Americas may not have a good enough ROI since they'd need to make a new factory when they currently don't have the resources to do it right now (losing billions during the fiscal year probably doesn't help).

      Also, there's probably some kind of collusion going on. We could make a 45mpg car that has decent numbers back in the 80's, but we can't make anything comparable now? Bullshit. There's something behind the scenes.

      Yes there are: tighter emission standards, higher safety requirements, America's penchant for higher performing engines. There's really no incentive for us here the USA to buy more fuel efficient vehicles. Over in Europe they have 2 things that drive the sales of smaller cars: 1) much higher fuel prices and, 2) more taxes to pay on larger engines.

  • by linzeal (197905) on Monday September 15 2008, @04:51PM (#25017371) Homepage Journal
    ..going to be owned by the Chinese within 20 years. No one doubts how revolutionary both companies efforts are in creating viable electric and hybrid cars, in the mean time they are being laughed at by anyone who has gone car shopping in the last few months with all the sales. Even with some models being 5-10k cheaper from the American manufacturers 90% of the time you can get a Japanese model that gets 20% better gas mileage, higher resale value and better crash rating. Who still buys American vehicles these days, my grandparents got a Toyota last year and my sister has a 10 year old Chevy pickup. Everyone else I know owns German or Japanese vehicles.
  • That's your excuse?? (Score:5, Informative)

    by iamhigh (1252742) * on Monday September 15 2008, @04:52PM (#25017377)
    "The Fiesta ECOnetic runs on diesel."

    Down here in the south about half of the F-250's are diesel powered. The only difference is they only get 18 mpg.
  • by bogjobber (880402) on Monday September 15 2008, @05:01PM (#25017523)

    They are not willing to take any chances, even when their backs are up against the wall. They were completely dependent on gas guzzling behemoths like the F150 and their various SUV's. Yet when the opportunity comes up to do something unique and become a market leader, they are too risk averse to do it.

    They could import these cars, selling them in relatively small quantities for a small profit, and then later do things to bring the costs down. Move the engine manufacturing to the US/Mexico. Use that famous lobbying ability that kept SUV's viable to reduce diesel taxes.

    The Japanese companies didn't become as successful as they are overnight. Ford will not be able to compete with them until they take a long-term approach. Instead of burning through cash trying to maintain their current business model, how about investing that in new facilities that will create the next generation of cars. Focusing only on quarterly reports is what got them into this mess in the first place.

  • by damn_registrars (1103043) on Monday September 15 2008, @05:03PM (#25017559) Journal

    The main one: The Fiesta ECOnetic runs on diesel.

    Some people may remember that in the 70s and 80s, the big three were making several diesel-powered sedans for the American market. Some of these vehicles are still operating, because the diesel engines have very good longevity.

    However, it is the negative publicity that those old diesels attained that keeps diesel relegated so low in the US. Those cars in the 70s and 80s made terrible mileage (they were most if not all 8cyl diesels). They spewed noxious exhaust enough to make coal power plants look clean. And they accelerated like Mack trucks propelled by hamsters.

    Unfortunately, many people aren't aware of the progress that diesel engines have made in the past 30 years. And it would seem some of those uninformed people are working for the big 3 automakers.

  • Quick summary (Score:5, Informative)

    by steveha (103154) on Monday September 15 2008, @05:15PM (#25017757) Homepage

    If you can't be bothered to RTFA, please read this.

    Ford makes the engines in Britain. The British pound is high compared to the dollar, so the cars would cost more than a Prius; their best case is that a diesel tax credit might make the car cost only slightly more than a Prius. Their market research indicates that Americans prefer a hybrid gasoline car (such as a Prius) to a diesel, so they don't think the car would sell at the price they would have to charge. It doesn't help that diesel is taxed more than gasoline and thus costs $0.40 to $1.00 more per gallon. Ford could reduce the cost if they start building the diesel engines in Mexico, but they will lose money unless they can sell at least 350,000 diesel engines per year; given their bleak financials they are reluctant to take that risk right now.

    Note that VW is selling Jettas with diesel engines, and several other auto makers are introducing diesel models. If American consumers go for these new diesels, Ford may reconsider their decision.

    steveha

    • by plopez (54068) on Monday September 15 2008, @05:18PM (#25017803)

      Check this out:

      http://www.epi.org/content.cfm/webfeatures_snapshots_20060621 [epi.org]

      CEO's make 262 times what a worker makes, up from 24 times in 1966. Where's the money going? Not into plant and equipment. Check this guy out:
      http://money.cnn.com/2007/04/05/news/companies/ford_execpay/ [cnn.com]

      I wish I could make that sort of money for destroying a company.

      Why shouldn't the workers get a piece of the pie too? After all, isn't that the American dream?

      BTW, who decides what cars to build? Who decides how to market them? Who decided to stick with SUVs for far too long? Who decided to kill the electric car? Who fought off increasing CAFE standards? Management.

      I'm not saying Unions were innocent little angels, but blaming them for everything is wrong. Personally I feel that far too long we have a had a confrontational relationship between management and labor. They both need to realize they need each other and that they both have the same goal: to make money.

    • by PhilipPeake (711883) on Monday September 15 2008, @05:20PM (#25017839)

      When I was living in France on of our neighbors did a house swap with a family in Michigan. The guy worked for Ford. He was AMAZED at the EU Fords. He knew that they were supposedly superior to the US versions, but always assumed that the supposed difference was mostly hype to try to convince the US workers to work harder.

      Until he drove one around.