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Beyond that, the industry has learned that they can't rely on Apple's walled garden to make a profit. The opaque app review process, the race to the bottom on pricing, and Apple's resistance to curation of the App Store are driving "independent app developers into larger organizations and venture-backed startups." Apple is also known to cut contact with developers if they release for Android first. The "climate of fear" even affects journalists, who face not only stonewalling from Apple after negative reporting, but also a brigade of Apple fans and even other journalists trying to paint them as anti-Apple.
As for the less expensive watches, perhaps they're around not so much to become a new major sales category for Apple, but rather to drive more iPhone sales. Meanwhile, the redesigned MacBook may signify a bigger change for the laptop industry than people realize: "We don’t need all those other ports, Apple says. We are living in a wireless world now, where we can connect most of our peripherals without cords." The new MacBook has also fueled speculation that Apple could be working on a more powerful tablet, something that could compete with Microsoft's Surface Pro line.