It was prototype brooms made by BalancePlus that were the focus of complaints at the Toronto tournament, but Scott Taylor, president of BalancePlus, says they were never intended for sale, and were meant to demonstrate the problems that the reversed fabrics could cause. Players say the brooms allowed sweepers to "steer" the rock much more than they were comfortable with, and even slow them down. The brooms have been compared to high-tech drivers that allow amateur golfers to hit the ball as far as a pro, or the advanced full-body swimsuits that were banned from competition in 2010 for providing an unfair advantage. Of his company's high-tech broom, Taylor says: "This isn't good. It's like hitting a golf ball 500 yards."
Of course, that assumes people will be willing to eat them. Unger thinks bugs just need a little rebranding to succeed, and points out that other foods have overcome bad reputations in the past. "Even the potato, that is now a staple food, was once considered ugly and was given to pigs," says Unger adding that sushi, raw fish, and tofu were once considered obscure products. "Food is about perception and cultural associations. Within only a short time and the right measures, it can be rebranded. . . . Growing insects in our hive at home is our first measure to make insects a healthy and sustainable food for everyone."
The company's website further explains how the lunar burials will work: "You receive a kit containing a custom ash capsule to collect a cremated remains sample. After we receive the ash capsule back from you, we place your capsule in the Elysium memorial spacecraft. The latter is eventually integrated to the Astrobotic lander during the designated integration event. From here, the lander is integrated onto the launch vehicle. On launch day, the remains are carried to the moon where the lander will be deployed to its dedicated location, preserving our memorial spacecraft for eternity." Because Elysium can only send a small portion of cremated remains to the moon (less than a gram), participants aren't actually paying to have their loved ones literally buried on the moon. However, this has not deterred the company from launching the service, charging $11,950 per "burial".