The tactic was first proposed as part of the Stop Online Piracy Act (SOPA) in 2011, but three years after the law failed in Congress, the MPAA has been looking for legal justification for the practice in existing law and working with ISPs like Comcast to examine how a system might work technically. If a takedown notice could blacklist a site from every available DNS provider, the URL would be effectively erased from the internet. No one's ever tried to issue a takedown notice like that, but this latest memo suggests the MPAA is looking into it as a potentially powerful new tool in the fight against piracy.
This is all part of the Harris Educational effort to make science teaching fun and interesting, not just with electric cars and simulations of their circuitry, but with other kits and even training services. As Ben's Training Services page says, "Harris Educational can provide face-to-face or online training for individuals, small groups, or companies. We can also help you design and implement your own training programs." So besides the video interview here, please look at Ben's pages, this article about his work, and check some of the videos on his assorted pages. It's good stuff, especially if you have (or plan to have) kids in high school. (Alternate Video Link)