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Technology

Interview with SONICblue's CEO 135

An anonymous reader writes "itvt.com has an interview with the current CEO of SONICblue Greg Ballard where he fields questions on subjects including: the future of the DVR, the current litigation with Hollywood and how he sees ReplayTV PVR stacking up against Tivo this upcoming holiday season."
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Interview with SONICblue's CEO

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  • Duh. (Score:3, Informative)

    by crow ( 16139 ) on Tuesday October 15, 2002 @11:13AM (#4453455) Homepage Journal
    Greg Ballard is the CEO of SonicBlue. I believe he is the former CEO of 3dfx.

    Steve Balmer is the CEO of Microsoft.
  • Tivo Vs Replay (Score:1, Informative)

    by Anonymous Coward on Tuesday October 15, 2002 @11:16AM (#4453478)
    Obviously you peeps have never used a Direct Tivo vs a Replay. A DTIVO will record 2 seperate shows and play a third show (previously recorded) all at the same time. NO OTHER PVR/DVR can do this. No OTHER PVR/DVR is linux based and hackable like a DTIVO. Now in Nov. 9th Tee begins shipping an expander for DTIVO to put 4 IDE hard drives in your DTIVO (thats more than 1000 hours of shows) As for commercial skip, you really need just to load the advance button on your remote for that! And i thought Slashdot peeps are supposed to be technically advanced, guess not!!!!

    Replay....you tools of Microsloth!!!

  • by crow ( 16139 ) on Tuesday October 15, 2002 @11:20AM (#4453501) Homepage Journal
    That's not too hard to do if you have the tuner integrated into the system. I believe you can do that with the DirecTiVo. With a stand-alone box, though, it's pretty pointless to bother setting up that feature, as most people are using cable boxes that only decode one channel at a time.

    What I want is to see addressable converters become something that you can buy instead of rent from your cable company. I want to see them integrated with VCRs, TVs, and PVRs in the same way that cable-ready tuners are ubiquitous today. Once you eliminate the need for an independent tuner, there's no reason you can't sell several models of ReplayTV with different numbers of tuners.

    In the meantime, people who are far more serious about TV than I am will set up two or three ReplayTV units, each with their own cable box. (Really, people do that; I'm glad I don't watch that much TV.)
  • by RobotRunAmok ( 595286 ) on Tuesday October 15, 2002 @11:24AM (#4453533)
    Bought one over a Tivo specifically for the "commercial advance" feature. It's brilliant! But, uh, yeah, I can see the advertisers and the networks who take the advertisers' money getting their noses out of joint. (Note to SonicBlue: This feature works approx. 90% of the time. I'm guessing it looks for a 7.5 IRE black signal which it recognizes as the start of a break. Some cartoons, and a few of the more arty/Gothic shows (e.g., Buffy) seem to incorporate this pure black into some transitions.)

    Interestingly, the purchase of the Box caused me to order more channels from DirecTV. Prior to owning one, "there was never anything good on" when I watched TV (which was usually when I was feeding a child or performing some other paternal act). Now -- a veritable virtual library of programs culled from the recently ordered History International, Discovery Science, DIY -- all the next-tier networks I thought sounded "cool" before but that I knew I would never have time to watch.

    PVR's will simply crush the market for pre-school tape vids from networks like Noggin, 'Toon, and PBSKids. I got my own (Commercial Free!) kids channel now.

    Seriously thinking of getting another box for the bedroom and/or office...

    No, I'm not a SonicBlue employee or affiliated with them in anyway, but, I am enjoying being able to sing a product's praises for once instead of ripping it to shreds.
  • Re:Replay vs. TiVo? (Score:3, Informative)

    by troc ( 3606 ) <trocNO@SPAMmac.com> on Tuesday October 15, 2002 @11:29AM (#4453560) Homepage Journal
    TiVo can add that feature to their software whenever they want to - it's actually quite a common hack amongst TiVo hackers.

    So unless ReplayTV have a patent on one button ad. skipping......... *smirk*

    Troc
  • by Erasmus Darwin ( 183180 ) on Tuesday October 15, 2002 @11:32AM (#4453584)
    "What exactly is the subcription for?"

    The subscription is to the service that provides you with scheduling information, so that the unit knows what shows are on when. This lets it automatically record shows that have changed timeslots, and it lets you pick shows to record by browing show listings rather than requiring you to enter an actual time.

    Also, with the ReplayTV units, the price of the service is just included in the unit price as a one-time fee. If you don't want to go the subscription route, Tivo offers a similar deal for $250, which gives you the service for the lifetime of your Tivo. So it's really just that Tivo is giving you more payment options for the service.

  • Re:Replay vs. TiVo? (Score:3, Informative)

    by Pii ( 1955 ) <jedi.lightsaber@org> on Tuesday October 15, 2002 @11:33AM (#4453588) Journal
    It's hardly a hack, which implies (in the Tivo community) the addition or modification of software on the system.

    Tivo 30 Second Skip

    • Press Select
    • Press Play (Not the Yellow Play/Pause button)
    • Press Select
    • Press "3" and then "0"
    • Press Select
    Three Tivo tones indicates that the feature has been enabled.
  • by Pii ( 1955 ) <jedi.lightsaber@org> on Tuesday October 15, 2002 @11:45AM (#4453701) Journal
    For cable TV, yes, this would work just fine (Using a splitter).

    For Satellite, it's far more complicated. Each input needs to be able to arbitrarily tune in even or odd transponders, and cannot do both simultaneously. You have to use multiswitches, and other assorted voo-doo to make it all go.

    For detailed information, go to here [tivocommunity.com].

  • by Rogerborg ( 306625 ) on Tuesday October 15, 2002 @11:47AM (#4453725) Homepage

    Here are the pertinent issues:

    • SONICblue claim that most people are only using the Send Show feature within their house, not to distribute content to friends, families and <insert current boogieman enemy of truth, justice and distributor profits>.
    • SONICblue already have their own DRM that stops further propagation of recorded content after one transfer, and will adopt any studio suggested DRM standard as soon as it's decided.
    • They're going to lay off more staff, but probably not a lot (this is what "We don't have anything planned" usually means)
    • He has no idea how to eat into TiVo's market lead (stating that you're aiming for 30-40% of the market means you think you'll get 10%)
    • Sorry, one idea. They're going to go hog wild pushing the Commercial Skip feature, and damn the lawyers. And he's not bothered about working with the content pushers to come up with an alternative, as he says that the product has too small a market share to make a difference.
    • To put all of this into context though, he admits to being a lawyer and wanting to go into politics. So, translating, this means that ReplayTV is used only to send premium content to North Korea and Iraq, that they've already laid off all of their staff and will be suing them to recover past salaries, and that he personally will kill ReplayTV in return for a suitcase full of small non-sequential unmarked bills, a goldfish bowl full of crack, and a nekkid wrasslin' match with a roofied Britney Spears. Or perhaps I'm just reading too much between the lines.
  • by Pii ( 1955 ) <jedi.lightsaber@org> on Tuesday October 15, 2002 @11:53AM (#4453770) Journal
    Ummm... No.

    It's true that adding an additional tuner to the standalone Tivo would add cost. Aside from the tuners themselves, which are actually fairly inexpensive (what does a vanilla cable box cost? $30), the real cost lies in the MPEG encoding hardware. That's why you don't see such a product today.

    However, all of the DirecTivo models (Sony, Phillips, and Hughes) have dual tuners built-in. DirecTivos don't need MPEG encoding hardware, because it's an MPEG digital stream coming down from the bird. DirecTivos simply record this stream directly to the unit's hard drive.

    I routinely record two shows simulateously while viewing a third that I'd previously recorded.

  • Re:TiVo Price Drop (Score:3, Informative)

    by Pii ( 1955 ) <jedi.lightsaber@org> on Tuesday October 15, 2002 @12:02PM (#4453879) Journal
    How much cheaper do you want them to make it?

    The standalone units require expensive MPEG encoding hardware... That's why they are more expensive than DirecTivo combp units.

    I bought my first DirecTivo last year, new, at Best Buy, for $119.00. (Practically free)

    My new Series 2 DirecTivo only cost me $199.00 (I've pre-oredered it... It hasn't yet arrived).

    The manufacturers (Sony, Phillips, Hughes) get a kick back (subsidy) from Tivo that already keeps the price down to where it is today. Tivo really can't afford to subsidize them any further. With the subscription, it already takes a while to make up the cost of the subsidy, and still longer to hit the break even point.

    A person that bought a unit, and bought the lifetime subscription at the time of purchase, represented a loss for Tivo.

    I don't know where that stands today, but I can't imagine it changed that much. That's why the lifetime subscriptions are going away.

  • Re:Replay vs. TiVo? (Score:3, Informative)

    by dubiousmike ( 558126 ) on Tuesday October 15, 2002 @12:24PM (#4454067) Homepage Journal
    At a certain point, both PVRs have emulated each other pretty closely. I think the parent positing is a bit of a Troll.

    Tivo has a heads up over Replay because it had more marketing dollars (by initially charging their customers a monthly or one time fee). Tivo is also owned by Phillips.

    Tivo willfully shares your Tivo data with others. [com.com]

    Tivo has violated their privacy agreement with you a number of times. They changed their privacy policy to allow them to share your data without notifying their customers. The link they provided in their manual still made you click through on about 3 or 4 links before actually getting to the policy. I know of many Tivo owners who were concerned about their privacy were in an absolute uproar about this.

    Replay TV refused to share your private information and were almost forced to do so. They paid lawyers to keep my information to themselves [com.com].

    Though Replay now charges a monthly fee like Tivo on NEW units, I have a unit that did not have this charge. I paid $300 for a 20 hour Replay TV and have never spent a dime since.

    Replay TV has allowed for me to access my Replay TV from anywhere with an internet connection [myreplaytv.com]. I have heard that Tivo has also adopted this. Not sure though.

    Replay TV gave me the 30 second skip [techtv.com] so that I can easily bypass commercials. I believe Tivo has also snagged this feature as well?

    One thing that Tivo has over Replay is that it was the first to let you can hack it to add larger drives. (1 [tivofaq.com], 2 [sonnik.com], 3 [9thtee.com])
    ReplayTV does now too. (1 [sourceforge.net], 2 [reidpix.com]) Tivo has historically been easier to do so, but I'm not sure about these days.

    Overall, features on both are very similar, though the methodology to record shows is a little different. Replay gives you more pause time as it isn't just recording things it THINKS you MIGHT like. Replay makes you be specific about what you want to record, though they have theme recording channels. Tivo is programed to make certain assumptions about what you want it to record in addition to what you specifically specify.

    I know folks who own one or the other. Regardless of brand, they are both extremely happy with their new options for watching TV. For those of you who say, I barely watch TV, its likely because you think there's too much crap on. There is, but with one of these units, you will only be watching exactly what you want, without commercials. Iron Chef, Battlebots, Simpsons (I have archived almost 2/3s of all episodes), Southpark, West Wing, 24, shows for your kids/infants (ON DEMAND!!!) and both can wait for shows that aren't even in the programming guide yet.

    Though Tivo is on better financial ground [msn.com] right now, Replay TV isn't and hasn't historically been as shady about your privacy [siliconvalley.com].

    Bottom, line, do the math and find yourself the best deal. Even if one or both went out of business, we'd make a hack to grab the programing information anyway.

  • by damiangerous ( 218679 ) <1ndt7174ekq80001@sneakemail.com> on Tuesday October 15, 2002 @12:57PM (#4454372)
    TiVo has recently discontinued the Lifetime Service offering.

    Umm, no, they have not. They discontinued yearly service sometime last year. As of two days ago Lifetime was an available option, and there have been no announcements of any upcoming changes. Can you produce one?

  • Re:Replay vs. TiVo? (Score:3, Informative)

    by Lightn ( 6014 ) on Tuesday October 15, 2002 @01:35PM (#4454671) Homepage

    Ok, there is a good amount of misinformation and ignorance in this post, I feel the need to respond.

    Tivo is also owned by Phillips.
    I'm pretty sure that is not the case. A few companies had large stakes in Tivo, but no one owns them.

    Tivo willfully shares your Tivo data with others. [com.com]
    That is a pretty small story you linked to. And if you had read the full story you would know that customers have to specifically agree to be part of the Neilson program.

    Tivo has violated their privacy agreement with you a number of times. They changed their privacy policy to allow them to share your data without notifying their customers. The link they provided in their manual still made you click through on about 3 or 4 links before actually getting to the policy. I know of many Tivo owners who were concerned about their privacy were in an absolute uproar about this.
    There has been a number debates about Tivo's privacy policy, but I believe they have done a very good job. I don't know what event you are refering to, but I don't believe it to be true. If you could provide a link I could make an intelligent responce.

    Replay TV refused to share your private information and were almost forced to do so. They paid lawyers to keep my information to themselves [com.com].
    Yes, good for them. But to my knowledge Tivo has never shared personal viewing information with anyone. They do share aggregate data, and have always been up front about this.

    Replay TV has allowed for me to access my Replay TV from anywhere with an internet connection [myreplaytv.com]. I have heard that Tivo has also adopted this. Not sure though.
    Tivo currently doesn't provide this feature, but it looks like they are planning to do this in the future. However if you hack your Tivo, you can get TivoWeb [lightn.org], which I imagine has more capabilities than myreplaytv simply because of how it works.

    Replay TV gave me the 30 second skip [techtv.com] so that I can easily bypass commercials. I believe Tivo has also snagged this feature as well?
    Yes, but you have to press a few buttons to active a backdoor to get this feature.

    One thing that Tivo has over Replay is that it was the first to let you can hack it to add larger drives.
    Yes, and a lot of other hacks too. ReplayTV does now too.

    Overall, features on both are very similar, though the methodology to record shows is a little different. Replay gives you more pause time as it isn't just recording things it THINKS you MIGHT like. Replay makes you be specific about what you want to record, though they have theme recording channels. Tivo is programed to make certain assumptions about what you want it to record in addition to what you specifically specify.
    This is a rather misleading statement. You have full control over what your tivo records. Although you can argue the merits of the different systems. The suggestions that tivo finds, only records to any extra space you have, and will never delete or preempt anything you have told it to record. And you can turn off suggestions if you want.

    Bottom, line, do the math and find yourself the best deal. Even if one or both went out of business, we'd make a hack to grab the programing information anyway.
    Agreed

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