New Ad Technology Tracks Consumer Movement 263
mingrassia writes "Over at CNN: New technology tracks consumer movement, flashes messages and calls out to passersby. Meet the Human Locator. It's a new technology developed by Canadian ad agency Freeset Interactive that purports to detect when humans are near, track their movement, and then broadcast messages directed at them on a nearby screen. Conspiracy theorists can relax, however. The Human Locator can't yet identify, say, obese pedestrians and then bombard them with images of a cheeseburger and fries."
Fried detetor (Score:4, Interesting)
Re:No big deal (Score:2, Interesting)
about a revolutionary toilet device that examined
what consumers were, well, consuming. And then
an advertisement would flash in front of the captive
audience. I guess that would be too revolutionary.
Sound is another crowd control device (Score:3, Interesting)
Umm... (Score:4, Interesting)
Re:Fine (Score:5, Interesting)
Three weeks later, as you are standing in the aisle, choosing a detergent from the fivehundredmillion varieties dumped upon us, you will react emotionally to the sight of detergent Y. You do not have an emotional reaction (positive or negative) to the others. Of course, it been three weeks, so you don't actually remember why you have a reaction. The negativity was most likely attached to the company, not the brand, and since you don't really recall the connection to the company, the negative attributions are mostly gone. All you remember is that you have emotions for detergent Y and not for the others.
Guess what? You are more likely to buy it.
Similar (Score:3, Interesting)
Just wait'll they team it up with RFID (Score:3, Interesting)
Re:Fried detetor (Score:3, Interesting)