Firefox Users Bad For Advertisers 900
rocketjam writes "According to CNET, German advertising technology company Adtech reports that during the months of October and November, Internet Explorer users were more than four times as likely to click on ads than Firefox users were. During the period 0.5 percent of IE users clicked on ads compared to 0.11 percent of Firefox users. Speculation on reasons for the difference in click rates range from Firefox's integrated pop-up blocking to seeing the average Firefox user as more tech-savvy the average Internet Explorer user."
AdBlock (Score:5, Informative)
Hooray for extensions!
Re:What next? (Score:2, Informative)
Re:most sites i go to (Score:3, Informative)
http://gauret.free.fr/adshare/adshare.php [gauret.free.fr]
Re:Next battlefield: Rise of inline popups? (Score:1, Informative)
click on adblock on bottom right
find suspicious address (usually iframe or js)
choose and click ok
bravo, say bye bye to your friend
Re:AdBlock (Score:5, Informative)
While I love the thought of using the weather underground for weather reporting (it seems like Open Source Weather Forecasting,) I haven't yet mustered up the energy required to figure a proxomitron filter to block the dozens of ads that litter their site. Until I do, the NOAA is still my first choice.
Re:AdBlock (Score:3, Informative)
Just cut and paste the following into a text file and then import it into adblock.
[Adblock]
/\D\d{2,3}x\d{2,3}\D/
goog lesyndication
us.yimg.com/a/
/\/buy_assets\//
/[\W\d](double|fast)click[\W\d]/
/[\W\d
/[
/[\W\d]di
/[\W\d](onlineads?|ad(ba
/(hot|spy)log/
/[\W_](b
/\W(cy|r
/p(artner|ing\.cgi|romotion
reklama
/sp(onsor|ymagic)/
/top(100|cto)/
Re:Many adverts don't display correctly on firefox (Score:5, Informative)
In that case you aren't writing compliant code, end of discussion.
Re:AdBlock (Score:3, Informative)
They Should Read Jakob Nielsen's latest Alertbox (Score:3, Informative)
And I quote:
"Summary:
Studies of how people react to online advertisements have identified several design techniques that impact the user experience very negatively.
Advertising is an integral part of the Web user experience: people repeatedly encounter ads as they surf the Web, whether they're visiting the biggest portals, established newspapers, or tiny personal sites. Most online advertising studies have focused on how successful ads are at driving traffic to the advertiser, using simple metrics such as clickthrough rates.
Unfortunately, most studies sorely neglect the user experience of online ads. As a result, sites that accept ads know little about how the ads affect their users and the degree to which problematic advertising tricks can undermine a site's credibility. Likewise, advertisers don't know if their reputations are degraded among the vast majority of users who don't click their ads, but might well be annoyed by them.
Now, however, we have data to start addressing these questions. At my recent User Experience 2004 conference, John Boyd from Yahoo! and Christian Rohrer from eBay presented a large body of research on how users perceive online advertising. Here, I offer a few highlights from their presentation (my comments on their findings are solely my responsibility)."
Change the way you advertise (I prefer text ads myself, I'm 100% more likely to click on one of them then any sort of graphical ad) and you'll see more people clicking on ads.
They're very simple to create. (Score:5, Informative)
<div class=ad>
<img src=".../banner.jpg">
</div>
Even if you disable JS, the only thing you disable is the close button. I've seen pages with this, but not the ads. The ads are still caught by the image filter, but I have to close the empty css layer.
Re:A different way of advertising... (Score:3, Informative)
Re:Next battlefield: Rise of inline popups? (Score:3, Informative)
Re:AdBlock (Score:3, Informative)
Fraudlent Ad Clicking on /. (Score:5, Informative)
Re:AdBlock (Score:1, Informative)
Woosh!
'Twas the sound of the joke passing you by.
Re:A different way of advertising... (Score:3, Informative)
Re:AdBlock (Score:5, Informative)
They make a great team.
Ads for sales vs. marketing (Score:5, Informative)
Sales is getting out (by whatever means) and getting people to open their wallet for you in response to your ads/pleas/whatever.
Marketing is creating an awareness, and hopefully "need" for whatever you're selling, but not trying to close the sale right there, or even in the near future. This is especially true for high dollar items like cars.
Tracking clicks is in a sense trying to track sales (usually the seller probably only gets some time from the clicker, not money, though) even though a lot of ads are clearly intended to create a marketing presence. You don't have to click on them for them to be effective-- you just have to see them (over and over) out of the corner of your eye while reading something else. Tracking views is what happens in the rest of advertising (how many people watch that show x how many times the ad appears). Eventually internet advertising will use a hybrid of clicks and views to track.
Re:AdBlock (Score:2, Informative)
http://geocities.com/pierceive/adblock/ [geocities.com]
Detailed instructions for those who need it:
http://geocities.com/pierceive/adblock/-instructi