An anonymous reader submits "CNet has an update on the status of the New York Times Firefox ad. According to the article, the delays are largely because of the decision to go with 10,000 names rather than the original 2500. The amount of content means each change to the ad requires 15 minutes of rendering. They also must be careful in crafting the ad, so that stay on the advocacy side of things. As a non-profit, they can still qualify for the under $50,000 rate, but if the ad is too commercial, they would need to pay the $130,000+ business rate. They say they're close to finishing, and the ad should run by mid-December, or at the latest, by Christmas. Firefox is also close to 10,000,000 downloads in the first month of release."