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Google Businesses The Internet

'Online Poker' Googlebomb 379

Philipp Lenssen writes "The blogger community is fighting back, though in ways not everyone may like: they are Googlebombing the Wikipedia page on online poker for the phrase "online poker" to make it rank higher in search engines. "Online poker", along with "Viagra", "mortgage" and "debt", are keywords heavily represented in comment spam, which itself aims to boost the Google ranking for a particular site and phrase. The Wikipedia page is currently third in Google."
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'Online Poker' Googlebomb

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  • I don't understand (Score:5, Insightful)

    by the_skywise ( 189793 ) on Monday March 14, 2005 @08:57PM (#11939094)
    Do they think that if they make the Wiki ONLINE POKER page #1 that nobody will go to the other 9 online poker page results returned by Google on the same page?

    It don' make no sense!
  • by shadowkin ( 863961 ) on Monday March 14, 2005 @08:58PM (#11939103)
    I think that's more of a 'trying to not get involved' act than anything else.
  • I'm feeling lucky (Score:5, Insightful)

    by Anonymous Coward on Monday March 14, 2005 @08:58PM (#11939104)
    It goes to #1.
  • by dirvish ( 574948 ) <(dirvish) (at) (foundnews.com)> on Monday March 14, 2005 @08:58PM (#11939108) Homepage Journal
    Just having the page in the same paragraph where online poker is mentioned will help a little.
  • Pointless (Score:5, Insightful)

    by Superfreaker ( 581067 ) on Monday March 14, 2005 @09:01PM (#11939141) Homepage Journal
    Google Bombing is used to get your one page higher, it doesn't do anything to the other sites' ranking except to the single site you may displace off the top 10 results.
  • Uh, why? (Score:5, Insightful)

    by EvilStein ( 414640 ) <.ten.pbp. .ta. .maps.> on Monday March 14, 2005 @09:01PM (#11939142)
    Yes, I read the article. This seems to be a "fight fire with fire" solution and is probably just going to make things worse.

    The stupid online poker comment spam *is* annoying, yes, but is Googlebombing Wikipedia really a viable solution?

    The Wiki didn't come up 3rd when I looked a few minutes ago (it was 5th) and doesn't Google specifically say "Don't do stuff like this!" in their help documentation?
    I hope this doesn't backfire.
  • by mcguyver ( 589810 ) on Monday March 14, 2005 @09:01PM (#11939149) Homepage
    I can't see this as a good thing.
    1. Blog spammers will fight back at blogs - mostly innocient people who have nothing to do with this war.
    2. Blog spam can get wikipedia in trouble by violating Google's guildelines [google.com].
    3. The recent nofollow [google.com] tag attribue will dimish the value of blog spam.
  • by AdityaG ( 842691 ) on Monday March 14, 2005 @09:02PM (#11939155) Homepage
    but how the hell does this help? The online casino people are still going to spam your blog. Just because one link out of the 31 million pages wont deter a user. There are paid ads anyways. This is a waste of time if you ask me. A better way to combat this would be to come together to maybe come up with a plugin or hack to have a 100% system against spam.
    So the online casinos would be forced to stop auto spamming people.

    Of course this trouble will never end if these companies have like little gnomes manually spamming blog/blog rings.
  • That's it?! (Score:3, Insightful)

    by the_skywise ( 189793 ) on Monday March 14, 2005 @09:02PM (#11939160)
    Seems like an awful lot of work to boost that particular result...

    I gotta agree with the article... buy more text ads...
  • by dilvie ( 713915 ) on Monday March 14, 2005 @09:05PM (#11939184) Homepage Journal
    In this case, the page is highly relevant, and the links are being placed by website owners on their own websites, rather than spammed to comment pages and referrer logs by automated spambots. There's a big difference.
  • by PHPgawd ( 744675 ) on Monday March 14, 2005 @09:05PM (#11939185)
    If the counter-bombers can counter-bomb, then the spammers can counter-counter-bomb, and so on. This sounds like nuclear war, but with keywords.

    The only problem is, the automated robots that Google et. al. use are based on rules, and those rules will ALWAYS be able to be reverse-engineered by spammers.

    Is there any way out of this?

    (And please don't just say, "Google can just hire a bunch of people to look at stuff" because that won't scale to billions of Internet pages).

    Ideas anybody?
  • So? (Score:2, Insightful)

    by CRepetski ( 824321 ) on Monday March 14, 2005 @09:10PM (#11939222)
    Maybe I'm out of the loop - but what's the big deal?

    If I were to search for "online poker" I'd be sure to read the TITLE and the two lines or so that Google gives you from the site to figure out if it was a relevant result or not.

    If I already know what online poker is, there's no need for me to go to a wikipedia page, no matter how high it's listed. Conversely, if I'm not interested in playing, I'm not going to go to some site unless I haven't had my daily dose of cookies.

    Very few people use the "I'm feeling lucky" button (I remember reading some really low percentage on the Google website, forget what exactly it was) so even getting this site to #1 won't affect discerning users.

    All right, you can make the argument that people are stupid and click blindly. Problably. But most people realize after a few seconds if they've gone to an irrelevant result.

  • by OverlordQ ( 264228 ) on Monday March 14, 2005 @09:10PM (#11939223) Journal
    I think the first link said it about right:
    This stunt actually will increase blog spam volume for online poker in order for the spammers to compete with the wiki, also it has expanded the number of people trying to spam wiki pages and it will reinvigorate general blog spam for publicizing the fact that blog spamming still works.
  • by Anonymous Coward on Monday March 14, 2005 @09:13PM (#11939249)
    Wouldn't it make more sense to put up a link that would have a possible affect on the spammers' business? I would have gone for a site intended to fight gambling addiction...
  • by prostoalex ( 308614 ) on Monday March 14, 2005 @09:14PM (#11939256) Homepage Journal
    Well, having a legit link to Wikipedia and having the comment links (and thus the spamming links) default to ref=nofollow would be a pretty workable solution.

    How would you reverse-engineer it?
  • by Worminater ( 600129 ) <worminater.gmail@com> on Monday March 14, 2005 @09:16PM (#11939278)
    If someone searches for online poker; they probably want to play online poker, which is what the wiki page is displacing. BUT the fact that its only 1 page that leaves 9 others on top, as the article said; would just cause the one spammer who is knocked off the front page to spam that much more; which will cause the other spammers to spam more to keep on the front page.... It just seems pointless:p Someone is laughing here
  • by merreborn ( 853723 ) on Monday March 14, 2005 @09:16PM (#11939280) Journal
    ...has appearantly linked http://en.wikipedia.org/wiki/Online_poker to "autofellatio.jpg". Wikipedia was a bad choice, what with the inherent ability for *anyone* to alter the page.
  • by AtariAmarok ( 451306 ) on Monday March 14, 2005 @09:19PM (#11939310)
    "Is Google doing anything to stop Google bombing?"

    I detailed this elsewhere. All Google has to do is add a filter to its results so that pages that do not actually contain the search word/phrases do NOT show up in result lists.

    This used to be standard search-engine behaviour, and because of this, results used to be a lot more accurate (unless they were merely outdated, but even in this case, the results were accurate at one time!).

  • by SlamMan ( 221834 ) on Monday March 14, 2005 @09:24PM (#11939356)
    Sounds like your not using it right.

    "to be +or not to be" (quotes and all) give you nothing but appropriate answers on the fist page.
  • by Worminater ( 600129 ) <worminater.gmail@com> on Monday March 14, 2005 @09:28PM (#11939396)
    Which brings up the point of Why?

    Just clickthrough for wikipedia and its favored poker sites?
  • by shanen ( 462549 ) on Monday March 14, 2005 @09:36PM (#11939453) Homepage Journal
    Well, I can't help but make the obvious observation that it's another example of sad greedy bastards trying to exploit other people's good will. Dare I say "intuititively obvious to the most casual observer". The online poker page itself is nothing but a obvious scam in search of more free advertising, and it should be permanently deleted from Wikipedia. The only point of gambling is that it's a tax for being bad at math, and all the repackaging is just various disguises for the essential exploitation of very simple behaviorism. Random reinforcement is the best, and most resistant to extinction.

    Again I say "sad". I vote to delete--except that that's pointless, too. The people who want to sucker other people via online gambling are of course much more strongly motivated than people like I am. I'm just annoyed. They're dreaming of striking it rich, if only they can find enough suckers fast enough.

    Anyway, the Wikipedia deletion process was too difficult to figure out.

  • Give me a break.. (Score:2, Insightful)

    by SteveXE ( 641833 ) on Monday March 14, 2005 @09:37PM (#11939460)
    Who really cares about this? Honestly let them mess with the search results. Dumb people shouldnt be allowed on the internet anyways and im sure after 2 seconds any average joe will figure out the wiki isnt online poker...this is being made into to big an issue.
  • by AnotherBlackHat ( 265897 ) on Monday March 14, 2005 @09:37PM (#11939463) Homepage

    (And please don't just say, "Google can just hire a bunch of people to look at stuff" because that won't scale to billions of Internet pages).


    Hire?
    Why not add a way for users to rate the appropriateness of the links.

    Sure it wouldn't be perfect, but you could have a human look at the top pages with a high page rank but a low user rating.

    -- Should you believe authority without question?
  • Unfortunately, no one wants to play it. If they did, then these cretins wouldn't need to pollute the internet to get people to play it. The same with herbal viagra, or any of the rest of the crud they are peddling.

    I wouldn't be upset, if google just made those few terms unsearchable.
  • by ikkonoishi ( 674762 ) on Monday March 14, 2005 @10:09PM (#11939676) Journal

    Results 1 - 10 of about 773,000 for "to be or not to be". . (0.14 seconds)

    Shakespeare - To be, or not to be: that is the question... William Shakespeare - To be, or not to be (from Hamlet 3/1). To be, or not to be: that is the question: Whether 'tis nobler in the mind to suffer The ...
    www.artofeurope.com/shakespeare/sha8.htm - 3k - Cached - Similar pages

    To BE or Not to BE, or: How I Learned to Stop Worrying and Love ...All you ever wanted to know about barium enemas but were afraid to ask from the webisite for adults, married adults that is.
    marriedadults.com/bariumenema.php - 12k - Cached - Similar pages

    To Be or Not to Be (1942)To Be or Not to Be - Cast, Crew, Reviews, Plot Summary, Comments, Discussion, Taglines, Trailers, Posters, Photos, Showtimes, Link to Official Site, ...
    www.imdb.com/title/tt0035446/ - 47k - Cached - Similar pages

    Amazon.com: DVD: To Be Or Not to Be (1942)To Be Or Not to Be, Ernst Lubitsch, Carole Lombard, Jack Benny, Robert Stack, Felix Bressart, Lionel Atwill, Stanley Ridges, Sig Ruman, Tom Dugan, ...
    www.amazon.com/exec/obidos/ tg/detail/-/B0006Z2KYI?v=glance - 76k - Cached - Similar pages


    Where is the -1 Patently False moderation tag when you need it?

    The reason http://www.google.com/search?hl=en&q=to+be+or+not+ to+be [google.com] doesn't work is that because...

    The following words are very common and were not included in your search: to be to be. [details]
    Lowercase "or" was ignored. Try "OR" to search for either of two terms. [details]


    So all that google sees is "not"
  • by mythosaz ( 572040 ) on Monday March 14, 2005 @10:10PM (#11939681)
    Actually, most spam gets sent for SUCCESSFUL online enterprises. TONS of people play poker online, and they give MASSIVE referral bonuses to websites who can generate new players ($65 a pop!) - because competition for new players and site-loyalty is so high. Most casual players pick one site and stick with it.

    It's NOT because nobody wants to play.
  • by Anonymous Coward on Monday March 14, 2005 @11:04PM (#11940085)
    I wouldn't be upset, if google just made those few terms unsearchable.

    You know, this might actually be the best solution, do it by hand. It's a social problem, not a technological one. Imagine if, when searching for online poker, viagra, penis enlargement, etc. you get a page like:
    "The term $TERM is very commonly used by spammers. This makes our standard search results less useful. Here are some relevant links to the terms.

    These links are sponsored by different companies:
    -onlinefoo.com
    -...
    -...
    -...

    These links have been hand-picked by our employees:
    -Wikipedia's page
    -Page on online fraud
    -Page on going to actual tournaments by playing online
    -Page on health risks of viagra
    -etc

    If you really want to see the automated results, click here."

    This would remove the motivation for blogspamming and actually help people who actually want to search for these things, since they'll get relevant results. Google also gets a bit of money in the deal, for them to use to fight whatever lawsuits come up from asshole spammers.

    But, maybe that's too easy. Never mind.
  • by Mawen ( 317927 ) on Tuesday March 15, 2005 @12:02AM (#11940402) Journal
    Thank you for explaining this. I had no idea why bloggers were fighting at all until I read your comment.

    The journalism quality has gotten so bad on Slashdot that I have started to wonder if Slashdot editors have all become sadists.
  • by shogun ( 657 ) on Tuesday March 15, 2005 @12:15AM (#11940472)
    If you really want to thwawt the link spammers, what you need to do is make sure 9 other wikipedia pages also get well linked for the phrase 'online poker', thereby meaning there are no [profitable] spammed linked on the front page of google results.. The pages 'online [wikipedia.org]' and 'poker [wikipedia.org]' would be a good start..
  • brain dead morons (Score:5, Insightful)

    by grozzie2 ( 698656 ) on Tuesday March 15, 2005 @12:33AM (#11940554)
    [rant on]
    Problem:- the bloggers leave pages open to the public, that anybody can modify, and they get spammed by the poker places.

    Solution:- Spam google, so that the highest ranked page on the net for 'online poker' is, you guessed it, a user modifiable page, hosted somewhere else. They have made the wikipedia page the most valuable real-estate on the net regarding the given search term, so, now it's wikipdeia's problem, that page is going to be target of constant spam/attack/redirect attempts.

    I would have thought the blog types would understand, and target a static page, where this is not a problem. No, they gotta take the problem from thier insignificant little nothing sites, and turn it into a major problem for one of the most significant sites on the internet. Way to go assholes, what a wonderful way to cause a huge amount of problems for a very valuable net resource, that's done nothing to cause problems for your precious 'blog community'.

    There is a reason that most folks find the rantings in blogspace a total waste of otherwise useful bandwidth, this is yet another good example. Only the selfish shortsighted stupidity of the blog community would come up with the idea of solving thier problem, by making a wikipedia problem instead.

    That's about as smart as an anvil folks, and it's this kind of stupidity that causes most of the world to view blogspace as wasted space. Whoever came up with the idea of google-bombing the term 'online poker' with a wikipedia page, should be taken out back and strung up. Didn't a single one of the bloggers in question have enough intelligence to figure out how big of a problem this is going to create? Now that wikipedia is in the top page, every poker spammer in the world is going to be trying to hijack that page. Are bloggers in general really this dumb ?

    [rant off]

  • Doing my part! (Score:2, Insightful)

    by nmb3000 ( 741169 ) on Tuesday March 15, 2005 @01:14AM (#11940753) Journal
    Online poker [wikipedia.org] is a big waste of time. Anyone who partakes in online poker [wikipedia.org] should have their head examined for online poker [wikipedia.org]-itis. Unfortunately there are way to many online poker [wikipedia.org] fanatics out there to keep them away from online poker [wikipedia.org] websites. With some luck however, this onslaught of online poker [wikipedia.org] business will eventually die out just like those online poker [wikipedia.org] charities have.

    It's too bad really. Think about online poker [wikipedia.org] for a minute. Does anyone take the time to play online poker [wikipedia.org] seriously? The answer of course is online poker [wikipedia.org]! If you consider that online poker [wikipedia.org] accounts for 99% of online poker [wikipedia.org] spam then you'd instantly come to the conclusion that online poker [wikipedia.org] is not something you want your children doing. If anything, online poker [wikipedia.org] needs to be outlawed throughout the world. If online poker [wikipedia.org] was outlawed, then perhaps we wouldn't get so much online poker [wikipedia.org] spam.

    I don't mean to rant about online poker [wikipedia.org] nonstop, but while we are on the subject of online poker [wikipedia.org], it makes sense to consider one more tidbit of fact. Do you have any idea how many online poker [wikipedia.org] websites there are? I would personally wager that there are more than 10. 10 online poker [wikipedia.org] websites! This in and of itself seems to suggest that online poker [wikipedia.org] has detrimental health effects. If online poker [wikipedia.org] were healthy, I think you would find online poker [wikipedia.org] pamphlets at the doctor's office. Have you ever seen an online poker [wikipedia.org] pamphlet? I didn't think so. Pregnancy, drugs, smoking, and sex, but online poker [wikipedia.org]? Never.

    Online poker [wikipedia.org] should be listed as an illegal substance along with online poker [wikipedia.org] spam. Anyone found to be "playing" online poker [wikipedia.org] needs to have their entrails removed and sent to an online poker [wikipedia.org] website owner's home.

    Online poker [wikipedia.org]. Bigger than Big Tobacco and deadlier than processed cheese. Online poker [wikipedia.org] is like online communism, except that online poker [wikipedia.org] is a game and not a form of government. Hitler and Stalin both swore by online poker [wikipedia.org] and look where they ended up. They are both DEAD! That's all it takes folks, a little online poker [wikipedia.org] and you're screwed.

    A long time ago there was no online poker [wikipedia.org]. It was lightsabers
  • by TGK ( 262438 ) on Tuesday March 15, 2005 @09:22AM (#11942443) Homepage Journal
    Well I did essentialy knock mine together on my coffee break. And I've also knocked some filters together on another coffee break to solve the problem.

    That said, it's still obnoxious. I'd like to encourage comments and see more of them. I'd also like to spend more time writing for my blog and less time writing filters for my comments page.

    I feel like having to slap those security measures in place makes people less likely to comment and takes away from time that I could be using to add more content to the site.

  • by Anonymous Coward on Tuesday March 15, 2005 @10:05AM (#11942708)
    "So, let me get this straight: you allow random, unknown people to post things on a website you control, and now you're complaining because spam is showing up?"

    Why has our society fallen to the point that it is always the victims fault?

He has not acquired a fortune; the fortune has acquired him. -- Bion

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