YahooTV 61
SpaceAdmiral writes "The New York Times is running a story on Yahoo TV. The story focuses on Lloyd Braun's plan to expand Yahoo! News into a more TV-like format." From the article: "Mr. Braun's handiwork is just starting to be seen at Yahoo. And as he increasingly puts his stamp on the company, the rest of the media - both old and new - are watching carefully, if not nervously. As chairman of ABC's entertainment group, Mr. Braun had a penchant for big offbeat concepts like 'Lost,' which won the Emmy for best drama. At Yahoo, why not create programs in genres that have worked on TV but not really on the Web? Sitcoms, dramas, talk shows, even a short daily humorous take on the news much like Jon Stewart's 'Daily Show' are in the works."
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A yahoo [reference.com] "is a crude or brutish person".
Most people know the word "yahoo" as an exclamation of happiness. "I won the lottery!" "Yahooooo!"
Lesson: Don't trust programmers to name a company.
The programmers did not name the company. They named their web site listing while they were still students, just as the Google guys named their prototype search engine. In both cases, the sites became incredibly popular under those names long before they became companies. At the time Google and Yahoo were named, programmers were the only people involved.
Programmers will invent a name that sounds to them like a great intelligent joke, but causes problems later. How many people who aren't computer professionals know that the joke is "Yet Another Hierarchically Ordered Oracle"?
Who cares? How many people know what Google (googol) or Microsoft (microcomputer software) mean? How has this hurt those companies?
Another reason programmers don't name things well is they think it is cool to be self-deprecating. That seems to the reason for "Yet Another".
Let me ask again: who cares?