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Google Businesses The Internet

Google's Rasmussen on Google Maps 134

jbp1337 writes "During a presentation at Sydney University last week, the lead engineer behind Google Maps, Lars Rasmussen offered an interesting insight into how it all came together. Rasmussen is working on a number of AJAX applications that provide a rich desktop-like interface to the end-user from within the Web browser. Other interesting things include a Linux port of Google Earth, the company is opening a new engineering center in Sydney, and Google's design philosophy is based on end-user loyalty - not money. On the rumor of a Web-based office suite from Google, Rasmussen said he is unaware of one 'but there are 3000 people that work for Google'."
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Google's Rasmussen on Google Maps

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  • by Fapestniegd ( 34586 ) <{gro.etihwsemaj} {ta} {semaj}> on Sunday October 16, 2005 @01:50PM (#13804293) Homepage
    Google's design philosophy is based on end-user loyalty - not money.

    When you sell ad space alongside your applications, end-user loyalty is money.
  • by slittle ( 4150 ) on Sunday October 16, 2005 @01:51PM (#13804298) Homepage
    Rasmussen is working on a number of AJAX applications that provide a rich desktop-like interface to the end-user from within the Web browser.
    Netscape had the exact same idea a decade ago (sans trendy development tools of course). "We're going to make the operating system obsolete" they said. And we all know what Microsoft thought about that, and what happened to Netscape as a result.
  • by bleckywelcky ( 518520 ) on Sunday October 16, 2005 @01:55PM (#13804324)
    Yeh, and half the time I'm doing an address search, it does a local search instead of a map search. So when I type in 12345 Street, Town, ST it brings up a local search of pizza houses or something ...
  • by eln ( 21727 ) on Sunday October 16, 2005 @01:57PM (#13804334)
    and clicking on their ads

    Which makes them money. Google is "all about" making money, just like every other for-profit company on Earth. They choose to do so by creating loyalty in the users of their products, which drives ad sales. In the case of Google, much like television networks, their "customers" are the advertisers, not the actual end users of their products.
  • by Anonymous Coward on Sunday October 16, 2005 @02:01PM (#13804359)
    Are you guys all smoking crack? You missed the main thing..

    Google Earth for Linux!

    How can you fail to miss that? Finally! GE for linux! Rock on! Wheeeeee!!!

  • Marketing (Score:5, Insightful)

    by Anonymous Coward on Sunday October 16, 2005 @02:04PM (#13804383)
    Google have the one thing almost no other advertiser have. User loyalty and brand identity. Who the hell *loves* ClearChannel? No one. I bet even most people that use their services would say they loved them. People never stop saying how much they love Google.

    *Everything* Google do is a way to make people look at more adverts. Providing services for users just makes more users look at them. Perhaps this is why they are the largest advertising agency in the world?
  • by Anonymous Coward on Sunday October 16, 2005 @02:13PM (#13804430)
    Terminal computing is here to stay! It's cheaper and safer. The data is centralized, where it can be backed up by people smarter than me. Applications are updated, added, and managed for me!!! I can sit down at any computer in the lab and instantly, get everything I worked on. I mean, like, wow!

    Terminal computing ain't going anywhere, not for a long time.
  • by BFaucet ( 635036 ) on Sunday October 16, 2005 @02:18PM (#13804457) Homepage
    End user loyalty isn't charity at all. It's a long term profit tactic.
  • by NetSettler ( 460623 ) <kent-slashdot@nhplace.com> on Sunday October 16, 2005 @02:22PM (#13804482) Homepage Journal

    Rasmussen offered plain advice for people wanting to develop a Web application, "Don't break the simplicity of the Web" because that is what made it so popular in the first place.

    "Google has an amazing infrastructure to do this [and] we have the power to process it; all we need are engineers," he said.

    What about ethicists? How many of the people at Google are in charge of considering the impact of what they do, or do they all just assume the spread of knowledge is unconditionally good? (It hasn't necessarily worked out that way in atomic energy, for example. And even less auspicious technological advances like reverse-indexing the phone book have had mixed results sociologically. Not to mention search engines themselves, which haven't been 100% positive in their privacy impact.)

    Knowledge is not Wisdom. The Ability to do something is not the Right to do it. Were it so, terrorism would be utterly defensible because it pretty uniformly involves the use of knowledge and ability to take some action that serves the selfish or thoughtless need of the person doing it. What stands between terrorism and righteous/respected power is not ability but ethics--not the knowledge of how to do something, but the wisdom to know when not to do something.

    Note that I have not called the Google folks terrorists nor said they shouldn't do what they do. I'm just tired of seeing stories about what Google can do, and I'm interested in seeing more stories about how Google itself decides what is good and bad for it to actually do. Is it really mere lack of engineers that is holding them back from doing arbitrary things? Or do they factor in issues of privacy, security, morality, etc. into their basic design. I'd love to see some stories about that because in stories like this one here, it always seems to be a lacking element. Is profit motive and national law all that the world needs to adjust in order to assure that our collective sensibilities are not violated? If something is not illegal, is that an invitation for Google to do it (ready supply of engineers permitting, of course)?

    I don't think they only need engineers. I think they also need ethicists. What I don't know is whether they think that.

  • by Anonymous Coward on Sunday October 16, 2005 @02:30PM (#13804528)
    Some might say that allowing a corporation to store your files forever is a bad thing.
  • by russint ( 793669 ) on Sunday October 16, 2005 @02:59PM (#13804695) Homepage
    and if they are from reputable companies like Google and Yahoo, you know your files stored on their servers will remain there for a long time, if not forever.
    Whether you want it or not
  • by danFL-NERaves ( 302440 ) on Sunday October 16, 2005 @03:04PM (#13804722)
    What they should do? Google is a corporation. That is, they are a legal entity which was created for the purpose of creating value and limiting the liability of a group of owners. It's mandate is to do whatever it is capable of doing in pursuit of creating additional value for the owners.

    Why would Google have Ethicists 'in charge' of considering the impact of what it does? Ethicists function best when they are able to independently comment on the actions of such corporate entities in a forum conducive to public review and consideration. A forum where an open debate of the pros and cons of actions can be proposed by a plurality of Ethicists and concerned observers. Having an Ethicist in a position where their self interest is coincident with the business interests of their employer seems like a situation designed to marginalize the ability of the Ethicist to affect change.

    Dan
  • Also, it was pretty much just a dream in netscape's mind, whereas google is in a much stronger position today when comparing both to microsoft.
  • by Anonymous Coward on Sunday October 16, 2005 @03:52PM (#13804987)
    At that time, Netscape made most of their money selling software: they even sold the web browser originally, and they sold server-side software. Microsoft was very able to hurt them: by giving away Internet Explorer, they cut out all the revenue from Netcsape's browser sales (Netscape was forced to give away their browser); by bundling IIS with server versions of Windows, MS put pressure on Netscape's server sales.

    Compare with the current situation of Google vs. Microsoft. Microsoft can't force Google to stop selling search, because Google's search service is already free (supported by ads). All Microsoft can do is bring competing services to the market, but that's not a slam-dunk. When MS bundled IE with Windows that really cut into Netscape's browser market share, because most people would not bother to get a web browser if they already had one.

    So, trying to compare history with the present, I guess the scariest thing Microsoft could do would be to ship IE with a bunch of links already pointing to Microsoft services. Don't they already do that? And isn't Google still doing well?

    Google became the #1 search engine because they returned better results than the competition, and PEOPLE SWITCHED. The browser wars history shows us that people don't usually switch browsers, but Google shows that people do switch web services if one is better.

    So all Google has to do is keep offering really good services and there is little Microsoft can do to hurt them. If Google keeps offering the best services, and pioneers new ones to get first-mover advantage, they will keep winning.
  • by Anonymous Coward on Sunday October 16, 2005 @04:02PM (#13805045)
    Gmail is another AJAX application, and it has immense possibilities. I wrote this comment using Gmail, checked my spelling with its spellchecker, saved it in Draft, and it is stored on Google's server, which is safer than my own hard drive.

    For those of us using reliable hardware, that's not a real benefit. I could've written this reply in any of a dozen text editors or word processors on my system, spell checked it, and saved it to my hard drive, a CD, a flash drive, a floppy disk, my work's network or my hosting company's servers. All of which I trust more than google's servers.

    Web-based applications are here to stay, and if they are from reputable companies like Google and Yahoo, you know your files stored on their servers will remain there for a long time, if not forever.

    Possibly. Or they can cancel your account and delete all your data at their whim. From gmail Terms of Use: Google may at any time and for any reason terminate the Services, terminate this Agreement, or suspend or terminate your account. In the event of termination, your account will be disabled and you may not be granted access to your account or any files or other content contained in your account although residual copies of information may remain in our system.

  • by ua6oxa ( 636782 ) on Sunday October 16, 2005 @11:42PM (#13806969) Homepage
    I'll come out and say it: You're Wrong.
    Funny thing, MS Streets has NONE of these problems ...
    Funny thing, you mean the MS Streets [microsoft.com] that costs $40 and isn't accessible from any computer except those on which it is installed? That's what I thought... Concerning MSN MapPoint, MapQuest and Yahoo! Maps, they all get it wrong: PEOPLE HATE USING FORMS. Seriously. For every additional form input I have to fill out on a site, I hate using that site 10x more. Not only do all of the above have multiple forms you have to fill out depending on what you want to do (find an address, get directions, find a business), but each of the forms has multiple fields! People don't want to use that crap! I want to type "pizza in cleveland, oh" and see all the nearest pizza places. I want to type "cleveland, oh to rochester, ny" so I can see how to go visit my friend. Visual interface aside, this is the biggest reason I use Google Maps above everything else -- friendly input (and less input in general) is the future, not nitpicking over which name for a street is more popular. Google gets it right with a single line of input.

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