wh0pper writes "Some interesting information came out at at the latest Blu-ray Disc Association meeting at Twentieth Century Fox Studios. Apparently, 90 percent of the CE industry and seven movie studios now back Blu-ray Disc. And most of the IT industry (except Microsoft) also supports Blu-ray Disc. This has prompted Mr. Parsons, Senior VP of Advanced Products Development for Pioneer Electronics, to say "There's no format war looming because it's not Blu-ray vs. HD DVD. It's simply Blu-ray versus standard definition DVD... Currently, DVD has 50,000 titles presently available, and both formats will co-exist for several years to come with new BD players supporting both formats. BD players make the perfect complement to new HDTVs that are being purchased by consumers." Mr. Parsons then announced that the upcoming CES would be used to launch Blu-ray Disc."