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Google Businesses The Internet

Graphics Coming to Google Ads 466

Firmafest writes "New York Times reports that "Users of Google's search engine will soon see something they are not used to on the notoriously spare site: advertising with logos and graphics. And the advertisers will not be limited to America Online, whose talks with Google prompted the change in policy, according to two executives close to the companies' negotiations." The Financial Times has more on the partnership" CT: Sorry folks. My email is broken this morning and i'm not getting error reports.
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Graphics Coming to Google Ads

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  • by elrous0 ( 869638 ) on Tuesday December 20, 2005 @12:02PM (#14298932)
    I knew they would give me a special gift for Christmas!

    -Eric

  • Bleh (Score:2, Funny)

    by Predius ( 560344 )
    I for one do NOT welcome these new img tag bearing overlords.
  • code (Score:4, Interesting)

    by uberjoe ( 726765 ) on Tuesday December 20, 2005 @12:02PM (#14298936)
    What ever happened to 'Don't be Evil' ?
    • Re:code (Score:5, Insightful)

      by TripMaster Monkey ( 862126 ) * on Tuesday December 20, 2005 @12:04PM (#14298958)

      It should be ammended to:
      Don't be evil...until you can afford to be.
      • Re:code (Score:5, Funny)

        by Anonymous Coward on Tuesday December 20, 2005 @12:13PM (#14299083)
        Then further amended to "Don't. Be Evil."
      • Re:code (Score:5, Insightful)

        by slavemowgli ( 585321 ) on Tuesday December 20, 2005 @12:33PM (#14299245) Homepage
        Don't you think it's a bit of an overreaction to automatically call a switch from text ads to graphical ads "evil"? Especially when they haven't actually made the switch yet and nobody really knows whether they will at all or (if they decide to go through with it) what exactly those graphical ads will look like...

        Really, it's like Godwin, only with the nazis. Don't cry bloody murder every time something happens that you don't 100% approve of (and that goes for the grandparent just as much as you).
        • Re:code (Score:4, Insightful)

          by lengau ( 817416 ) on Tuesday December 20, 2005 @12:50PM (#14299383)
          As long as they stick to Jpegs and PNGs, I'm not complaining. But as soon as they allow animated GIFs, I'm blocking them.
          • Re:code (Score:3, Interesting)

            by networkBoy ( 774728 )
            " As long as they stick to Jpegs and PNGs, I'm not complaining. But as soon as they allow animated GIFs, I'm blocking them."

            and dropping them from my site. I use google ads to offset some of my hosting costs (pays for about 1/2 year of hosting. If they do anything animated I'm not using them as an advertiser, and I'm blocking thier ads.
            -nB
            • Re:code (Score:3, Insightful)

              by joepeg ( 87984 )
              I would hope they would continue to provide graphic-less ads. That way the site owner could choose what type of ads they want displayed. A potentially higher payout for ads with animated graphics (and therefore many more annoying websites).
            • Re:code (Score:3, Informative)

              They've been allowing animated GIFs and Flash ads for months. They do, however, allow publishers to choose whether or not they want image ads displayed on their sites, and probably will continue to do so. On my site at least, only a fwe percent of the ads shown are image ads, and only a few percent of those are animated.
        • Re: (Score:3, Interesting)

          Comment removed based on user account deletion
        • Re:code (Score:4, Informative)

          by dotwhynot ( 938895 ) on Tuesday December 20, 2005 @01:46PM (#14299840)
          Google agreed to special placements/treatments of AOL in their Search that Microsoft during the negotiations refused as unethical [nytimes.com]. That's interesting.
        • Re:code (Score:5, Insightful)

          by bigpat ( 158134 ) on Tuesday December 20, 2005 @01:56PM (#14299979)
          Don't cry bloody murder every time something happens that you don't 100% approve of (and that goes for the grandparent just as much as you).

          If you wait until someone goes "too far" before complaining, then they have already gone too far.
    • And what makes images evil? To me, it's only annoying...

    • This is all the more reason to use a decent hosts file [someonewhocares.org] to filter out ads. It's free, easily configurable and cross-platform. In my experience a good hosts file cuts out 99% of the unwanted ads out there with minimal impact on your browsing experience.
    • Re:AdBlock (Score:5, Informative)

      by SCHecklerX ( 229973 ) <greg@gksnetworks.com> on Tuesday December 20, 2005 @12:10PM (#14299045) Homepage
      And a very simple set of rules that will match almost any ad (remove the space that slashdot adds to some of these):
      [Adblock]
      us.a1.yimg.com
      /.*ads?[./]/
      /.*banner s?[./]/
      /.*sponsors?[./]/
      adserv
      advert
      fastcl ick.net
      • Re:AdBlock (Score:2, Insightful)

        by kailoran ( 887304 )
        And will also match random non-ad content, will it not? No thank you, I'll stay with my block-it-when-I-see-it (so I never see it again) routine.
    • Re:AdBlock (Score:4, Informative)

      by geschild ( 43455 ) on Tuesday December 20, 2005 @01:12PM (#14299562) Homepage

      Better yet: CustomizeGoogle [customizegoogle.com]

  • by mister_llah ( 891540 ) on Tuesday December 20, 2005 @12:03PM (#14298941) Homepage Journal
    Not too much of a surprise, but considering the lack of 'tacky' advertising was what seemed to have led a lot of people to Google (as opposed to staying with Yahoo) ... I have to wonder if it is really the best move.

    Financially, it's a good move. They get a lot of traffic, it's good money.

    Socially, perhaps not such a wise choice. ... but we'll all take it in stride, since we have no other choice, I guess...
    • I think they'll be OK if they keep the ads tasteful and relevant. Meaning, no "punch the money" crap and no ads for feminine hygiene products on a gaming site, etc.
    • by brunes69 ( 86786 ) <`gro.daetsriek' `ta' `todhsals'> on Tuesday December 20, 2005 @12:09PM (#14299039)
      Teoma [teoma.com] still has only text-based ads, and has some innovative features and accurate results.

      MSN Search [msn.com] has only text ads. Sure, it is MS, but the new engine is actually pretty accurate and has useful features like encarta integration.

      Yahoo! search [yahoo.com] also has no image-based ads. Funny how people are constantly bashing Yahoo!, and now Google is going to have image ads on it's search, where Yahoo! removed them a long time ago.

      It's called a free market, we wil see how it plays out. If Google alienates their customers, they will migrate elsewhere.

      • If I had not posted, I would have modded you up, but I'm glad you posted the search.yahoo.com link...

        I actually did not know there was a search-only part of Yahoo, when Google starts with their ads I will have to switch to that!

        Thanks!
      • You're exactly right about Yahoo bashing - I use Google for search, but Yahoo's IM client works better with Linux. And Google (still) has made little to no effort to make their "beta" Google Earth work with Linux (which I use) or Mac OSX (which my wife uses). So why does Google get all the good press on Slashdot (and elsewhere)?

        And I have a gmail and yahoo email account - waiting to see which one turns evil first!
      • by spif ( 4749 )
        Let's not forget Clusty [clusty.com]. I already use them a lot for relatively basic searches. Maybe I'll be using them even more now.
      • I'm amazed at the leaps and bounds by which MSN Search has improved over the last several months. There have been many instances where I've done the same search in Google and MSN and MSN provided more relevant results. I like it when Microsoft gets hungry. They can actually deliver when they're forced to compete.
    • by electroniceric ( 468976 ) on Tuesday December 20, 2005 @01:06PM (#14299516)
      Financially, it's a good move. They get a lot of traffic, it's good money.

      From the FT article, it's more defensive than offensive. They could not lose AOL's 10% of their advertising revenue, especially not if that meant giving Microsoft a chance to establish a real presence in the ad-driven content market.

      They also have gotten themselves into some deal with AOL-TW to "jointly develop" video search with Google. That kind of "joint development" is a real loser for Google - they could just as easily build video search themselves, and own it without any encumbrance from AOL. Not only that, but they have been obligated to shift advertising back to graphic-driven ads, which strikes me a distinct downmarket move. Google's users up to now were the educated and the internet-savvy. AOL's subscribers are, en masse, essentially the opposite.

      Just goes to show you - even if AOL is the dying beast it appears to be, it still commands a lot of clout. And it's a milestone in the maturation of a company when it becomes constrained by the extent of the current market. Google basically can't just leave AOL behind, so it's forced to slow down and wait for it. AOL seems to have cleaned up on this one.
  • by hal2814 ( 725639 ) on Tuesday December 20, 2005 @12:03PM (#14298945)
    I do hope that whatever Google does about displaying logos, images, etc, they do not sacrifice the decent speed the search engine has right now. I'd hate for Google to turn into another site that has good information but that stupid image from doubleclick has to load before you can see any of it.
  • google? (Score:5, Funny)

    by provid ( 930748 ) on Tuesday December 20, 2005 @12:03PM (#14298946)
    whats google?
    • Re:google? (Score:2, Insightful)

      by byolinux ( 535260 ) *
      They're a bit like Doubleclick, but they have their own search engine and email service too, in order to make more money.
    • Re:google? (Score:4, Interesting)

      by sconeu ( 64226 ) on Tuesday December 20, 2005 @12:32PM (#14299239) Homepage Journal
      Are they evil now?
    • Re:google? (Score:5, Funny)

      by schon ( 31600 ) on Tuesday December 20, 2005 @12:42PM (#14299325)
      I know you're being funny, but... true story:

      About a year ago, I was contracted to install a Linux server for a client. The client used a vertical accounting app which ran only on SCO Unix and Linux. The client wanted to ditch SCO, and I was happy to help.

      The vendor for this app insisted that the server be publically accessible so that their tech people could perform updates (my suggestion that we restrict via IP address was shot down, as apparently their tech support worked from their homes, and didn't have static IP addresses) via *TELNET*.

      I recommended that they remove telnet, and use SSH (after all, would you want your accounting data to be available to everyone on the internet?) The client agreed, and we informed the vendor that they'd need to use SSH/Putty/whatever to access the server.

      I got a call from one of their "tech" people, who asked why she couldn't log in. I told her that for (what I thought were obvious) security reasons, she'd need to use SSH.

      She started bitching about "I don't know what that is! Nobody told me how to use that!", etc. After she calmed down a bit, I explained to her what SSH was, and how there were free SSH clients, such as Putty. She asked where she could go to download Putty, and I told her "Just go to Google, and enter 'putty SSH'", and click "I'm feeling lucky".

      Her response floored me.

      "What's Google?"

      I can't believe that someone who has root access on god knows how many Unix and Linux boxes, and whose job it is to support these boxes, had absolutely no idea who Google was.
    • Re:google? (Score:3, Funny)

      by rishistar ( 662278 )
      10000000000000000000000000000000000000000000000000 00000000000000000000000000000000000000000000000000 0

      I think they're all there, but you have to count them.

  • by pryonic ( 938155 ) on Tuesday December 20, 2005 @12:03PM (#14298949)
    But I think Google will alienate a large percentage of its user base. People started to use Google because it was clean. Even with the introduction of text ads, the site managed to remain clear. Normal banner ads will just make the site look cheap and cluttered.

    Maybe time to find a new search engine. Anyone any suggestions?

    • Sure, here [msn.com] is a clean search engine without those nasty logos. ;-)
    • by NeoSkandranon ( 515696 ) on Tuesday December 20, 2005 @12:09PM (#14299032)
      The site will only look cheap and cluttered as long as it takes me to AdBlock all the banners.

      Up until now I've refrained from using any kind of blocking mechanism on google's ads because they are always restrained and discreet, and I suspect I'm not the only one who's formed their banner-blocking behavior in this way.
      • Speak for yourself. I block ads because my brain is not for sale. If I see an advertisement for something, I look for alternatives just on principle because I don't give money to companies that support brainwashing.
      • Agreed. Not only that, but I actually click on Google's ads, whereas most banner ads get killed by my ad blocking so they never even have a chance to get clicked on.

        Small logos and such will be annoying, but if the ads are still primarily text I could cope with it. Google puts a lot of ads on each page, though, so if they go to mostly ads that are just one big image, their site will become an absurd eyesore and if my ad-blocker doesn't take care of it I'll start looking for another search engine.

        My dream

    • Here's my suggestion:
      Clusty [clusty.com]
      I've been using it for quite a while, and while it's not a complete replacement for Google, it's certainly useful.
    • Well, if we are going to make one to replace Google, we should follow the trend of ridiculous naming (as Yahoo and Google have set the precident)...

      Here is a list of a few suggestions:
      Burglecut [the unlikable mayor from Willow] ... fun name, and catchy
      Flomizzle [nonsense word]
      Jimbert [a combination of two names, see if you can guess which two]

      ^_^
    • you are all drunk. (Score:3, Interesting)

      by macsox ( 236590 )
      people started using google because it gave the best search results, not its clean interface. as long as it continues to do that, it will continue to lead the search market.
  • At last... (Score:3, Insightful)

    by J.R. Random ( 801334 ) on Tuesday December 20, 2005 @12:03PM (#14298955)
    Google is preparing an opening for a competitor.
  • The text ads made Google different. I don't want to have to adblock Google. They've done so much good...
  • No flash, please! (Score:5, Insightful)

    by bedroll ( 806612 ) on Tuesday December 20, 2005 @12:04PM (#14298959) Journal
    At least it appears that the graphics they'll be using will be limited in scope. Hopefully this isn't a precursor to flash ads and animated gifs. The day they start using pop-over flash ads is the first day of Google's demise.
    • If they can do it in such a way that it has class and taste and is not visually annoying then I don't mind. I just hope AOL's tackiness does not influence Google in the wrong ways.
    • The day they break out the flash ads or the javascript overlays is the day I get the shark tank ready for their jump.
  • Concern (Score:3, Insightful)

    by MrShaggy ( 683273 ) <chris.anderson@hush . c om> on Tuesday December 20, 2005 @12:04PM (#14298965) Journal
    Is that they are started on that slippery slope. The reason we all think that they are so cool is the lack of graphics. I remember the other search engines going down this same route.. anyone remember alta-vista ? Same thing. HotMail was ok until MS took it over. This is bad. This is the beginning of the end. Someone once said that AOL would mark the downfall of the internet if they were allowed onto it. Hmmmm sign of the times ?
  • by mister_llah ( 891540 ) on Tuesday December 20, 2005 @12:05PM (#14298975) Homepage Journal
    It should also be added that any policy change that comes from meeting with America Online... well, God only knows what other horrors have been unleashed.

    I'd say it's downright Lovecraftian, but that might be a little melodramatic.
    • by nospmiS remoH ( 714998 ) on Tuesday December 20, 2005 @12:24PM (#14299175) Journal
      I couldn't agree more. A good rule of thumb is that AOL + ANYTHING = crap. I literally got a knot in my stomach when I read "...America Online, whose talks with Google prompted the change in policy..." AOL killed Winamp and Netscape, and now they are threatening Google. This is a sad day, if only it were April 1st there would be hope that this is all just a lie. It is like AOL is a parasite and only remains alive by sucking the life out of everything it touches.

      Google: "Don't be evil."
      AOL: "Don't appear to be evil."
      • I couldn't agree more. A good rule of thumb is that AOL + ANYTHING = crap. I literally got a knot in my stomach when I read "...America Online, whose talks with Google prompted the change in policy..." AOL killed Winamp and Netscape, and now they are threatening Google. This is a sad day, if only it were April 1st there would be hope that this is all just a lie. It is like AOL is a parasite and only remains alive by sucking the life out of everything it touches.

        OMG ME TOO!!!!!!

  • by penguin_asylum ( 822967 ) on Tuesday December 20, 2005 @12:05PM (#14298978)
    I read here [brockmann.com] that the graphical ads are just for people who use adsense, and not for the main page. (from the site, "I sent an email to the Google Adsense support team and 'Jim' tells me that the beta is for the content network only.")

    In any case, if it _is_ for google too, this could easily make me use another search engine if it's at all obtrusive. One of the few reasons I use google is because it's simple, so it's quick to load and easier to find what you're actually looking for.
    • From the article linked in the summary:

      "One format being discussed is a box, which may include a photograph and a logo, that would appear on the main search results pages toward the bottom of the advertisements in the right-hand column. Traditional banner ads may appear on Google Image Search and the Froogle shopping site, which already include many photographs, an executive involved said. No advertising is contemplated for the Google home page."

      The Adsense graphical-ads rollout was first, but it looks like
  • by Shakes268 ( 856460 ) on Tuesday December 20, 2005 @12:06PM (#14298995)
    Google, by going public now has to deal with the investors. They want to see cash flow increases every quarter. So, to continue revenue increases they will continuously be attempting to increase ad revenue.

    Search on Windows - 10 results and 50 million ads. "Hi, have you thought about double pane windows for your home?"

    Search on Linux - "Hi, have you thought about fuzzy penguin slippers for Christmas?"

    Search on Cars - "Test drive the new Ford 150 today! Print this google ad and we'll give you a gallon of free gasoline"

    Search on Slashdot - "Xerox - for when you want to make your own dupes"
  • Can they do it? (Score:3, Interesting)

    by ReformedExCon ( 897248 ) <reformed.excon@gmail.com> on Tuesday December 20, 2005 @12:08PM (#14299019)
    Google has been quite adept at keeping themselves distanced from obvious corporate sponsorship. Their advertising model has been refreshing, with ad space sold very democratically. In addition, their decision to keep advertising to simple text has made using their search engine, even with advertisements, pleasurable to use.

    I do not understand the need to partner with AOL, except that AOL perhaps brings in quite a bit of advertising revenue. The downside, though, is obvious. Google has lost their independence and is slowly succumbing to AOL's wishes. First is image advertisements.

    I wonder what the general consensus at Google is about this latest deal. Perhaps they don't expect to lose users when the new ads arrive, or maybe they are strapped for cash and AOL's money is bailing them out. I don't know, but I do know that I don't like AOL, and I don't like image advertisements. It's why I have Adblock installed and why I don't frequent certain other sites anymore.

    This is a big mistake, I think. In a long-term business sense, I simply don't see what could possibly be so attractive. Then again, I haven't seen the check that AOL used to buy Google's soul. It may have been worth it.
  • Brilliant! (Score:5, Interesting)

    by Jerry Coffin ( 824726 ) on Tuesday December 20, 2005 @12:09PM (#14299028)
    Now that's brilliant business:
    Google: widely respected and quite profitable.
    AOL: being bought out, and gets exactly the respect it deserves.

    [closed captioning for the humor impaired: sarcasm to follow]
    Obviously Google should be taking AOL's advice about how to finally achieve some real success, right?
    [end sarcasm]

  • by hotspotbloc ( 767418 ) on Tuesday December 20, 2005 @12:09PM (#14299037) Homepage Journal
    Google has been playing with image banner ads for a while which is why "http://pagead2.googlesyndication.com/pagead/imgad ?*" is in my Adblock kill file. Don't they realize that the only reason most people who can block ads haven't blocked them because the vast, vast majority of their ads are text only?

    BTW, get Adblock here: http://adblock.mozdev.org/ [mozdev.org]

  • Sad Day (Score:5, Funny)

    by Buzz_Litebeer ( 539463 ) on Tuesday December 20, 2005 @12:09PM (#14299040) Journal
    It was as if a Million Geeks cried out in terror and then were silenced.
  • by Eric Savage ( 28245 ) on Tuesday December 20, 2005 @12:10PM (#14299041) Homepage
    The glorious sounds of the plump woman vocalizing.
  • I thought that Google wouldn't need to do this, is this considered 'evil' or just 'evil creep?'

    Sigh.... *disillusionment*
  • Jumped the Shark (Score:5, Interesting)

    by barik ( 160226 ) on Tuesday December 20, 2005 @12:11PM (#14299060) Homepage
    Honestly, it looks to me that Google has jumped the shark. Google now reminds me of just about every other company during the DotCom bubble burst.

    Don't get me wrong -- I'm glad Google is around. They're providing some much needed competition in the web area, but I fear that things are going to get much worse before they get better.

    Google has a lot of great technologies, but all of their income comes from advertising. So if they want to expand, and maintain free services, their only option is basically to ramp up their advertising. Whether they can do that without annoying their users remains to be seen.
  • by tsa ( 15680 )
    I sometimes click on a sponsored link in Google's pages, but if Adblock blocks them all in the future because they are grapical, or, heaven forbid, flash advertisements, then that will be a thing of the past. I'm not sure that is the result they are aiming for...
  • Easy enough to fix (Score:3, Interesting)

    by Pengo ( 28814 ) on Tuesday December 20, 2005 @12:15PM (#14299095) Journal

    http://www.customizegoogle.com/ [customizegoogle.com]

  • The AOL taint begins :)

    Actually, be interesting to see how this all unwinds. AOL probably has much more agressive corporate power politics type players. Sometimes the nice places aren't prepared to manage that, though in this case I'd imagine Google will be able to.

    Only thing that is worrying is that companies with declining revenue (aol) can be tempted to try bad ideas. Let's hope google doesn't try too many of them itself.
  • I think google was onto something when they kept ads as text. I think people find graphic ads obnoxious and as a result train themselves not to look.

    I actually didn't mind looking at the text based ads on google.

    Good thing I have firefox with adblock.
  • I have my browser set to notify me when new cookies are created, and I've noticed for a while that I'm getting them from various sites from the results of a Google search.
  • Inevitable (Score:3, Insightful)

    by Blackknight ( 25168 ) on Tuesday December 20, 2005 @12:19PM (#14299141) Homepage
    As long as Google remains a publically traded company they're going to have to keep the stock holders happy. The only way to do that is to make more money.

    There's also the fact that running a major site like there's isn't free. Somebody has to pay for the fiber connections, server hardware, power, and cooling. There's also labor costs involved.

    As long as the ads aren't those annoying animated banners I don't think I'll really mind.

    You don't even need to use google's web page any way, just use the google search box in firefox or galeon.
    • Re:Inevitable (Score:3, Informative)

      As long as Google remains a publically traded company they're going to have to keep the stock holders happy.

      Actually, in Google's case, no. In a typically Googlish piece of brilliance, the triumvirate reached back to techniques from the Gilded Age when they IPO'ed. Google has a two-tiered stock offering. Class A shares are held entirely by company insiders, and have ten times the voting power of the Class B shares which were offered to the public. As a result, those $400+ shares of GOOG not only pay no

  • by RingDev ( 879105 ) on Tuesday December 20, 2005 @12:37PM (#14299279) Homepage Journal
    I'm lazy and did not read TFA. But are we talking about a Dell Logo next to the standard text add? Or are we talking about a marketing supplied advertising graphic?

    I would be fine with logos. The are small, simple, and not too distracting. The let me immediately associate a link with a corporate entity.

    I along with pretty much everyone else here would throw google adds in the block list if they start tossing out animated gifs, flash, or even just tacky images. I waste enough of my employer's bandwidth with out having to deal with that crap.

    -Rick
  • by chord.wav ( 599850 ) on Tuesday December 20, 2005 @12:41PM (#14299311) Journal
    Images is the path to the dark side!! Sooner than you think, Google will partner with Gator and you'll see Bonzi Buddy dancing in your desktop!!
  • by superultra ( 670002 ) on Tuesday December 20, 2005 @02:32PM (#14300506) Homepage
    . . . to start collecting Google CDs! I just hope they do no evil and use those easy to remove address stickers on the DVD case mailings.
  • Optimism? (Score:3, Interesting)

    by gold23 ( 44621 ) <org.slashdot.2NO@SPAMoolong.com> on Tuesday December 20, 2005 @04:08PM (#14302019) Homepage
    After reading all the comments with the wailing and the gnashing of teeth, I have to say this:

    Given the success of Google, and the decline of AOL, isn't it possible that the flow of culture from one to the other might be primarily from Google to AOL, with Google's positive aspects effecting a positive change in AOL's behavior, rather than AOL's crassness infecting Google?

    Yeah, it's hard for me to believe too. But the horse might just sing.

Understanding is always the understanding of a smaller problem in relation to a bigger problem. -- P.D. Ouspensky

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