What Really Happened with Mambo? 107
Anonymous Coward writes "What Happened with Mambo?
There is a good article about the recent events that resulted in a changing of the guard at Mambo. Jem Matzan does his best to objectively debunk what happened. It looks like much research was conducted to produce this article and it is very informative. Check it out!" In the interest of full disclosure as well, our corporate parent also hosts Joomlaforge.
Re:correction (Score:3, Interesting)
Oh, btw, wasn't the Jem Report sponsored by Mambo?
Article is well crafted marketing for Mambo (Score:3, Interesting)
However, any real review of forum activity and project active will show Joomla walked away with most of the community. When I read this article the points I see crafted into the narrative were:
1. The whole thing was just a big misunderstanding (I think mostly true)
2. Lamont meant no harm but was overly protective and the core were too emotional (minor slant)
3. Mambo is better than before and there is secret log info to discount the public activity you see on the forums and forge. (This is the core marketing message in this article, because it is the core question on the minds of the masses)
4. Joomla may just be a fad. (Pay no attention to the activity at Joomla, better to stick with an established player. More marketing message)
Nicely crafted marketing for Mambo.
1. sound fair create a feeling of trust
2. spin hard that Mambo is even better without all those emotional folks who were forced to develop for Joomla with threats no one will talk about
3. Suggest that Joomla has an unsure future. (just seed some doubt)
What I know from way too many hours on both sites at the split.
There were egos on both sides.
*No one was really interested in compromise
*There were money concerns on both sides (Gee shouldn't all good software come from the independently wealthy or homeless destitute, because making money from software is evil?)
*Joomla right now has a more active community. But Mambo is far from dead
*Choosing one over the other is no more a problem than choosing any other software. Both forks will at some point break some things making some upgrades a royal pain!!
As someone who works in marketing and message crafting for software, this story was about creating an impression for Mambo and against Joomla. It is done in a very skillful way to create trust, then use that to spin impressions. The best marketing reads as "truth."
Not just these! (Score:1, Interesting)