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Google Businesses The Internet

Imagining the Google Future 197

Lester67 writes "Business 2 put a bunch of big brains together to give us a peek at Google from 2015 to 2105. "Will it succumb to hubris and flame out like so many of its predecessors? Or will it grow into an omnipresent, omnipotent force--not just on Wall Street or the Web, but in society? We put the question to scientists, consultants, former Google employees, and tech visionaries like Ray Kurzweil and Stephen Wolfram. They responded with well-argued, richly detailed, and sometimes scary visions of a Google future." "
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Imagining the Google Future

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  • by Surt ( 22457 ) on Wednesday February 01, 2006 @03:59PM (#14619001) Homepage Journal
    I mean come on, does anyone believe they'll last another 9 years? They have basically no meaningful assets. A bunch of computers, some code, and an algorithm. They could be put out of business in a year by any of hundreds of software companies. Their stock dropped 1/5th of its value in a day when investors heard they fell below expectations on earnings!
  • by Surt ( 22457 ) on Wednesday February 01, 2006 @04:03PM (#14619054) Homepage Journal
    Ok, having finished the article, I discover that indeed, one of their predictions is 'Google dead in 2020'. Looked to be the most rational sounding future to me.
  • by ikewillis ( 586793 ) on Wednesday February 01, 2006 @04:04PM (#14619062) Homepage
    They have the most computing power of anyone on earth. They're trying to sort the world's information. What better to do that with than strong AI?
  • Re:One Day Too Early (Score:4, Interesting)

    by Sen.NullProcPntr ( 855073 ) on Wednesday February 01, 2006 @04:06PM (#14619085)
    That's the problem, everyone has high expectation on Google now that even one slight mistake will be scrutinized and punished.

    Was it a mistake or are they "playing by their own rules"?
    From TFA:

    Co-founders Larry Page and Sergey Brin have always insisted they will run their 7-year-old company the way they want, even if it means ignoring stock market pressures to hit a widely watched earnings target.
    Of course playing by your own rules on Wall Street may be a mistake.
  • by digitaldc ( 879047 ) * on Wednesday February 01, 2006 @04:17PM (#14619230)
    Given that Google is so well known and widely used today, Google might eventually create a gadget replace most mail, newspapers, magazines, maps and telephone calls.
    They already offer tons of services for free, and eventually will branch out to mobile gadgetry.

    In 2010 you will just carry around your own pocket Google Hand Unit and instantly communicate by voice or text with anyone anywhere, plot your map to find a route, and then read the news/web when you go to meet up with them.
  • Re:Um (Score:3, Interesting)

    by jferris ( 908786 ) on Wednesday February 01, 2006 @04:56PM (#14619635) Homepage
    Exactly. And Google can do one of two things.

    First, they could adapt to change, much like every always does. Or, they could be the change. If they define what is changing, it puts them in the same position of power that Microsoft has been in.

    What I consider to be a distinct advantage for Google, if they can pull of the same thing, is that there is no explicit ownership of the Internet. Users are more likely to have a choice, and it is that choice that dictates the success of a business or an idea. If it is true, it just goes to show how good of a job Google really has done, already.

  • by vertinox ( 846076 ) on Wednesday February 01, 2006 @04:57PM (#14619648)
    They have the most computing power of anyone on earth. They're trying to sort the world's information. What better to do that with than strong AI?

    When I was reading "Age of Spiritual Machines", Ray Kurzweil gave an example of "evolution" AI that basically brute forces the stock market by creating simulations based off certain criteria that would determine whether or not to purchase a stock. The simulatons that picks stocks that raised in priced lived, and all the others died. Then those surviors would have their code replicated a couple billion times and then each of those new versions would have the code slightly replicated and the next round of evolution would happen.

    It occurred to me that if one could build a machine that could have each of the programs check all pages on the internet for changes in criteria (as in CNN reported business made such a profit or bad comments on forums about certain companies), but then I realized this would take a search engine as big as google to do this...

    But then it dawned on me that what if google is already doing this? I mean they basically have constant caching of the internet. If they wanted to, they could write an algorythim to look at all this data and determine what patterns cause certain stocks to rise and then once they've trained a box to do this then they could litterly consume all other companies.

    Maybe a bit far fetched, but a company could do it... Google has the resources now to.

    (disclaimer, I maybe a bit biased about the whole singularity thing)
  • by ezpei ( 461814 ) on Wednesday February 01, 2006 @05:24PM (#14619991)
    The company has so much f-ing cash right now that anyone who attempts to analyze it on the basis of current businesses instead of potential acquisitions or new development is basically looking backward. Between the cash they have and the capital they could raise if they EVER INCURRED ANY DEBT, they can buy/build almost anything they want and go in almost any direction from here.

    Further, we need to remember what Microsoft is: a marketing company. They buy other peoples' products then remarket them as their own after making it impossible to own or use one without the others. Who are we to say Google won't do likewise or better?

    Speculation is futile. You either believe they're smart or you don't. After that, you still have no shot at pricing the stock...it's a pure Keynesian beauty contest.
  • by Twinbee ( 767046 ) on Wednesday February 01, 2006 @05:56PM (#14620390)
    Google's mistaken moves in China have blown off the remaining gloss on Do No Evil

    A lots been said on it I know, but just to conclude that they did not make that decision lightly. See the Google Blog [blogspot.com].

    For all you know (and let's face it, neither of us has a clue), maybe it is the fastest way to globally uncensored speech. We'll see you eat your words if in 5-10 years, China accepts the uncensored Google. Oh, and one other thing, Yahoo or other search engines aren't THAT much worse than Google, so China wouldn't have been missing an awful lot. Thus they would not have cared, and kept their censoring policy anyway.
  • Google OS (Score:3, Interesting)

    by alucinor ( 849600 ) on Wednesday February 01, 2006 @06:50PM (#14621030) Journal
    I think Google is building an operating system right in front of our very eyes ... their search algorithms are its kernel, people and content are it's resources and processes, the search field is the command line and user-interface. Granted, this is a liberal view of an operating system, but to me, the operating system is just a sort of catch-all phrase for describing the software that interfaces people with technology. Our own hands were the first "operating system" when they picked up a rock to put it to some purpose.

    But while the need to display images will surely never go away, I do imagine a future in which GUIs are replaced by a renaissance in the CLI (command line). What goes around comes around. But in this paradigm, the CLI performs natural language processing, and also can understand spoken commands as well as typed. If Google ever does an "OS" I seriously believe it will be something like this.

    The future is not so much in "operating systems" as in "artificial intelligence", which is really just a buzzword for search.

    We'll see the first signs of this once Google Desktop starts being used in more robust ways, like as an application launcher.
  • by kfg ( 145172 ) on Wednesday February 01, 2006 @08:10PM (#14621728)
    You sound a trifle bitter

    Not at all, but I can understand how, in an environment couched in overly polite language, mannerisms rather than manners, "straight shooting" might come across that way.

    Note that we're talking averages here

    Exactly. Gaggle.

    . . .you seem to associate Ph.D.s with inherently smarter people.

    I'm not at all sure you how you come to that conclusion, since, as you rightly point out I rightly point out that isn't case. In fact, it's about half my case in a nutshell.

    However, what the *average* Ph.D. CAN do that the *average* Bucky Fuller CANNOT do is bridge the gap between academia and industry.

    At the moment the bridges over the gap between academia and industry are almost entirely being built where they shouldn't be while the bridges going where they should are being burned. Industry is only too pleased to supply the gasoline and matches.

    As a result there is starting to be quite little of value to be found in either place as academia regresses to the industrial mean and thus academia has less and less of value to give to industry other than labor.

    I'm also getting a bit of amusement out of the idea of an "average" Buckey Fuller.

    . . .has contributed originality to the FIELD.

    Have you actually read a doctoral thesis lately? Originality does not imply value.

    You understand, don't you, that the Google search engine itself is a purely accidental byproduct of some bright kids fooling around with something that interested them intensely?

    5000 PhDs likely couldn't have accomplished the task.

    KFG

  • by shinghei ( 594639 ) on Thursday February 02, 2006 @12:48AM (#14623311)
    Have you actually looked at their financial statements? They have close to $4B in their bank! Cash can be used to either acquire other companies or repurchase stock to reduce the number of outstanding shares. And their shareholder's equity has gone from $2.9B in 2004 to $9.4B. That's a three-fold increase! Google's stock price a year ago was at ~$200. Shouldn't it be worth more than $600 then?
  • Re:Yahoo! (Score:3, Interesting)

    by bill_mcgonigle ( 4333 ) * on Thursday February 02, 2006 @01:30AM (#14623505) Homepage Journal
    People don't really care for Yahoo anymore.

    So I was playing with the new Yahoo! maps beta. I wanted to send a map to a friend. There's no obvious way to get a linkable URL to a resultant map page. Google has that right at the top. Yahoo wants to hide everything in frames. Google use images and a nice javascript tiling engine. Yahoo publishes to flash. They have a 'mail a friend' feature that doesn't include the map information, at least in the plain text alternative.

    So, somebody at Yahoo thinks these are good decisions. If Google can manage to not hire these kinds of bozos maybe they have a chance.
  • Re:2105 (Score:4, Interesting)

    by heatdeath ( 217147 ) on Thursday February 02, 2006 @05:27AM (#14624168)
    I bet people sat around and wondered what the Carnegie Steel of 1995 would be like. I'm sure they had fun, but it probably wasn't worth the effort.

    Haha, yeah, or standard oil. Oh wait, if it weren't split up into 34 different companies, several of which are the largest and most profitable companies in the world now (Exxon-mobile has the largest profit of any corporation in the world), it would be a freaking scary company. The daughter companies combined have an annual revenue of well over a trillion dollars. Can you imagine a world in which they'd been able to leverage their monopoly?

    I think back then, a few people thought about the future, and that's why they decided to break it up.

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