Verizon to Allow Ads on Its Mobile Phones 179
srizah tipped us to a New York Times article, which has the news that Verizon is going to introduce ads to their phones. The offerings will show up when users browse the internet via their cell service, and will exclude streaming ads that might not work in the mobile format. Sprint began offering ads right on their cell 'deck' in October, and the article indicates that access to cellphone screens is a going concern with online advertisers. From the article: "Even without cooperation from carriers, advertisers have been able to reach consumers visiting off-deck sites, and such marketing has grown in size and in scope. The first advertisers drawn to mobile phones tended to be quick-serve restaurants and hotels -- businesses that people might want access to on the go. But increasingly, there is traditional brand marketing, said Jeff Janer, chief marketing officer for Third Screen Media, a mobile ad management company that pairs advertisers and agencies with providers of mobile content, like USA Today and the Weather Channel."
Argh (Score:2, Informative)
Password: memyself
That's a good way to loose me as a cell customer (Score:5, Informative)
At least for VX8300 (Score:5, Informative)
http://vx8300.blogspot.com/2006/08/free-wap-inter
Ummm... They better check with legal.. (Score:5, Informative)
Verizon had better be careful, lest they end up with a barage of class-action lawsuits...
Re:That's a good way to loose me as a cell custome (Score:3, Informative)
And then, on each connection, I was "downloading new art" for five minutes. When I finally put all the pieces together (no thanks to the existing AOL support), I canceled immediately.
People are much smarter these days. When someone sees an advertisement, they know that the merchant selling the product is paying the media service to deliver the ad, whether it's TV, newspaper, billboard, radio, internet, whatever. There will be a lot of "Hey, WTF?" being shouted by Verizon mobile internet users.