Google Radio Ads Experiencing Early Troubles 41
An anonymous reader writes "Google's tech-heavy solution to advertising has worked wonders on the internet, and made it a friend to bloggers everywhere. The low-tech nature of traditional radio, though, has caused some conflicts with Google's radio ad service. The impersonal nature of online ads are very different than the one-on-one personalized service that radio advertising normally uses. While Google ads are running on some 700 radio stations, that's a very small part of the market. They are committed to improving, but onlookers think it will take a change in pitch. 'Whether Google can succeed in radio "is questionable, because you do need relationships with radio stations to give you something of value. If you don't have radio-focused personnel...you'll get the low-hanging fruit but may not be able to grow the market," said Maribeth Papuga, senior vice president and director of radio buying for Media Vest, a part of ad firm Publicis Groupe. "Their challenge is going to be having a broad enough list of markets and stations to make it a viable enough player on a national scale."'"
Google may be Big Brother (Score:3, Informative)
"In January, Google announced it would build the computer center and bring up to 210 jobs in four years to Lenoir, a community 70 miles northwest of Charlotte hurting from the collapse of its furniture industry. In exchange, Caldwell and state officials approved incentives that could be worth more than $260 million over 30 years."
This from the Charlotte Observer...don't know if you may need to register... http://www.charlotte.com/mld/charlotte/business/1
Incredible, 200 jobs gets them incentives worth $260 million over 30 years? Hell, they even got the elected county officials out there to help buy up the properties for their data center. The whole thing stinks on way too many levels. I guess I can rule out getting a job with them.
Re:Google may be Big Brother (Score:3, Informative)
You obviously don't know the area. There is NOTHING left. The furniture and textile plants are all gone. I can guarantee that Google won't be paying $80,000 to folks who monitor climate control or even servers. You won't get a job in Charlotte (70 miles away!), a MUCH bigger market, for $80 grand without taking on significant management or other duties. Sys admins, programmers, and other tech folks are a dime a dozen with Bank of America and Wachovia farming functionality out overseas. Especially now, Bank of America just dumped a couple of hundred folks (contract and regular employees) in the last couple of months. Maybe the construction folks in this very rural community get an initial burst in building the data center, MAYBE the local HVAC folks get a new contract. However, there is no long term benefit to the locals in any way whatsoever.
Re:Google may be Big Brother (tax red herring) (Score:2, Informative)