Google In Bidding To Buy DoubleClick

A number of readers clued us to the latest development in the saga of te sale of DoubleClick: Google has thrown its hat into the ring against Microsoft and (reportedly) Yahoo and AOL. Most of the stories quote a Wall Street Journal piece that is only available to subscribers. Google's entry into the bidding may boost the price for the remaining pieces of DoubleClick (parts of the company having already been sold off) to $2 billion, twice what its current owners paid for the whole thing. Some reports speculate that this figure could give Microsoft pause.

"Buy double click" double-click ad?

[EmbeddedJanitor]

Why don't double-click just put out a "buy double-click" ad. Then everyone can play!

Re:Great...

[QuantumG]

It's all evil. That's my understanding.

Perhaps you're right though.. I doubt Google is buying the baby eating division (that was probably the part that Microsoft was interested in).

Re:I said it in the last DoubleClick rumor thread

[kubrick]

For some people, maybe it's already enough.

Microsoft has been evil for its entire corporate life, but that seems to be working out for them OK.

Re:Great...

[grcumb]

Somehow I doubt it's to dismantle them and slowly kill the bastards responsible...

I think we'd all enjoy it more if they killed DoubleClick and slowly dismantled the bastards responsible....

Re:Great...

[__aahlyu4518]

"Same goes for Microsoft, I just can't believe even they will sink this low."

You must be new here... ;-)

Re:Great...

[ssstraub]

Haven't you guys ever played Monopoly?

Microsoft has!

Re:Great...

[Anonymous Coward]

Neat. Today I learned that my name means "...sexually aroused, 'horny' or sexually provocative."

After all these years I thought it was just a coincidence...