Lord Satri writes "This week, Microsoft announced their new Live Maps, in addition to supporting Firefox on Windows for 3D, now supports the GeoRSS standard. They join Google which recently announced the support of GeoRSS and KML mapping in their Google Maps API. In short, GeoRSS is a standard supported by the Open Geospatial Consortium that incorporates geolocation in an interoperable manner to RSS feeds. The applications are numerous. With Yahoo!'s support of GeoRSS, all the major players are in and the future looks bright for this emerging standard. As for KML, Google Earth's file format, this new Google Maps integration is not unrelated to the recent announcement of internet-wide KML search capabilities within Google Earth. From the GeoRSS website: 'As RSS becomes more and more prevalent as a way to publish and share information, it becomes increasingly important that location is described in an interoperable manner so that applications can request, aggregate, share and map geographically tagged feeds. To avoid the fragmentation of language that has occurred in RSS and other Web information encoding efforts, we have created this site to promote a relatively small number of encodings that meet the needs of a wide range of communities.'"