Google buys DoubleClick for $3.1 Billion

Google buys DoubleClick for $3.1 Billion 351

Posted by Zonk on Friday April 13, 2007 @07:00PM from the still-waiting-for-my-buyout-offer dept.

marvinalone writes "The New York Times reports that Google has purchased DoubleClick. That seems to be the conclusion to the speculation we've talked about earlier. From the article: 'Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.'"

Google buys DoubleClick for $3.1 Billion

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whoa (Score:5, Funny)

by rbochan ( 827946 ) writes: on Friday April 13, 2007 @07:01PM (#18726107) Homepage

Now Microsoft's anti-spyware will absolutely flag it!

obligatory (Score:5, Funny)

by User 956 ( 568564 ) writes: on Friday April 13, 2007 @07:02PM (#18726125) Homepage

DoubleClick got owned!

no, really!

Gawd, to be a fly on the wall in Balmers office (Score:1, Funny)

by Locutus ( 9039 ) writes: on Friday April 13, 2007 @07:04PM (#18726153)

On second thought, there's probably not a safe place IN Balmers office. LOL :-)

LoB

I felt a great disturbance in the Force... (Score:5, Funny)

by h4ter ( 717700 ) writes: on Friday April 13, 2007 @07:04PM (#18726155) Homepage

...as if millions of chairs suddenly cried out in terror and were suddenly silenced.

Now slashdot needs a new meme (Score:5, Funny)

by bugnuts ( 94678 ) writes: on Friday April 13, 2007 @07:10PM (#18726245) Journal

Gootube was easy.....

Doogleclick?

Doobleclick?

Goobleclick?

Youtoogleclick?

Re:Let me be the first one to say... (Score:5, Funny)

by Hawthorne01 ( 575586 ) writes: on Friday April 13, 2007 @07:20PM (#18726377)

I, for one, welcome our new online advertising overlords, and I'd like to remind them that as a trusted member of Slashdot, I can be helpful in rounding up others to toil in their underground click farms.

No matter who buys it... (Score:5, Funny)

by IthnkImParanoid ( 410494 ) writes: on Friday April 13, 2007 @07:23PM (#18726423)

...it's still called shit.

Re:Won't change much for me (Score:5, Funny)

by alphamugwump ( 918799 ) writes: on Friday April 13, 2007 @07:26PM (#18726457)

I block ads at my firewall with moblock/bluetack. Then, I block them again with privoxy. Then, I use the pgl blocklists with konqueror. I also change my MAC address every 3 hours, do all my browsing through Tor, and clear my cookies when I'm done.

Yeah, I'm a little obsessive.

Those generic eBay ads (Score:5, Funny)

by Kelson ( 129150 ) * writes: on Friday April 13, 2007 @07:49PM (#18726727) Homepage Journal

I had the same opinion until retarded eBay ads started showing up everywhere. No, just because I'm browsing an article about "postfix bugs" doesn't mean I want to buy a "BUG COLLECTION GUIDE at eBay" or "POSTFIX FOR DUMMIES EBOOK at eBay", etc.

I was once looking for information on Nigerian scams, a.k.a. 419 scams, a.k.a. advance fee fraud scams. And, I kid you not [hyperborea.org], among the ads on the Google results page for "nigerian scam" was an ad that read:

Nigerian Scam
Looking for Nigerian Scam?
Find exactly what you want today
www.ebay.com

I found the same type of ad for "419 scam," then did some random searches, and at the time, eBay seemed to have picked up a whole bunch of two-word phrases.

Re:It's f*****d company all over again. (Score:5, Funny)

by coredog64 ( 1001648 ) writes: on Friday April 13, 2007 @07:55PM (#18726787)

Microsoft bidding on DoubleClick brings to mind the following joke:

A duck hunter is out early one morning hunting ducks. He's not having a lot of luck and he's about ready to pack it in and go home.
Then he catches a break and shoots a duck. The duck falls to the ground on the other side of a fence. He hops the fence to grab the duck
and a farmer appears from nowhere and asks "What are you doing with my duck?" The hunter says "That's my duck! I shot it." The farmer replies "Doesn't matter -- it's on my land. But I'll tell you what. We'll take turns kicking each other in the nuts as hard as we can until one of us gives up. The winner keeps the duck. Oh, and I kick first." So the farmer winds up and kicks the hunter square in the nuts. The pain is so awful the hunter throws up and then collapses. 10 minutes later, he tentatively gets to his feet and says "Okay, my turn." To which the farmer replies "That's okay, you can keep the duck."

I have a sneaking suspicion Microsoft wasn't that interested in DoubleClick. But they wanted to make damn sure that Google overpaid for it.

Re:It's f*****d company all over again. (Score:2, Funny)

by hostyle ( 773991 ) writes: on Friday April 13, 2007 @07:56PM (#18726801)

Drinking for eight hours and still spelling perfectly? You, sir, are a fibber!

Re:Now slashdot needs a new meme (Score:5, Funny)

by HOTTILA.COM ( 1088139 ) writes: on Friday April 13, 2007 @07:57PM (#18726803) Homepage

YouGoClick

Actually (Score:2, Funny)

by JYD ( 996651 ) writes: on Friday April 13, 2007 @07:58PM (#18726817)

I thought it was Google who would bring balance to the Force, not leave it in Darkness.

they never said BUY no evil... (Score:5, Funny)

by Anonymous Coward writes: on Friday April 13, 2007 @08:03PM (#18726849)

:)

Re:Those generic eBay ads (Score:5, Funny)

by Burning Plastic ( 153446 ) writes: on Friday April 13, 2007 @08:11PM (#18726907) Journal

Still doesn't compare to the "Buy Steve Irwin Dead on eBay" offers that were popping up after the event...

http://www.theregister.co.uk/2006/09/05/ebay_steve _irwin/ [theregister.co.uk]

haha (Score:5, Funny)

by Traa ( 158207 ) writes: on Friday April 13, 2007 @08:11PM (#18726911) Homepage Journal

You think you are in pain for having to swallow that our great Google bought doubleclick?

Ha, you could imagine it like this: The people at doubleclick just got paid 3.1 BILLION dollars.

By Google.

Have a great weekend.

Re:Actually (Score:4, Funny)

by Bamafan77 ( 565893 ) writes: on Friday April 13, 2007 @08:11PM (#18726913)

I thought it was Google who would bring balance to the Force, not leave it in Darkness.

Unless misread the prophecies were.

Re:Won't change much for me (Score:2, Funny)

by TheGratefulNet ( 143330 ) writes: on Friday April 13, 2007 @08:48PM (#18727221)

its not the web cookies you have to worry about.

its the web brownies that will get you every time.

The Tragedy of the Template (Score:5, Funny)

by jhoger ( 519683 ) writes: on Friday April 13, 2007 @08:55PM (#18727277) Homepage

The best one I saw was something like

Babies
Looking for Babies?
Find exactly what you want today
www.ebay.com

Re:What ever happened to ... (Score:4, Funny)

by suv4x4 ( 956391 ) writes: on Friday April 13, 2007 @09:32PM (#18727551)

... "Do no evil?"

Stop crying about it. This is yesterday's news, as we know all corporations are evil by definition.

The new rage is corporations which are open to how evil they are, such as Microsoft's new slogan for 2008 "We're evil", and Yahoo's campaign "Tell us how we can be evil for you today", trying to tighten Yahoo's communication with their users.

Google is also planning a new PR image, but since it would be quite shocking to their existing fans, the search engine plants a gradual transition, where they will change their slogan every month such as "Evil 5%", "Evil 10%", "Evil 15%" until they reach 100%.

Re:Won't change much for me (Score:2, Funny)

by sharkey ( 16670 ) writes: on Friday April 13, 2007 @10:04PM (#18727761)

You know when a Cub Scout becomes a Boy Scout?

When he eats his first Brownie!

Re:D'OH! (Score:5, Funny)

by packeteer ( 566398 ) writes: <packeteer@sub d i m e n s i o n . com> on Friday April 13, 2007 @10:12PM (#18727809)

I dont know anyone who doesn't block either BUT to be fair I generally only know smart educated people.

Hosting (Score:3, Funny)

by |/|/||| ( 179020 ) writes: on Friday April 13, 2007 @10:46PM (#18728029)

And when are they going to pay me? I've been hosting doubleclick for years.

127.0.0.1 doubleclick.net

That's nothing (Score:2, Funny)

by MechaShiva ( 872964 ) writes: on Friday April 13, 2007 @11:59PM (#18728391)

Sigh... [theregister.co.uk]

Re:Let me be the first one to say... (Score:4, Funny)

by linguizic ( 806996 ) writes: on Saturday April 14, 2007 @12:32AM (#18728553)

Normally I get really annoyed when someone uses the ole "I for one...", but kudos to you for using the full quote.

Re:whoa (Score:5, Funny)

by Yvan256 ( 722131 ) writes: on Saturday April 14, 2007 @01:21AM (#18728783) Homepage Journal

Somehow, /. needs to find a way to rearrange the Google name into "Skynet"
Seems easy enough.

+12, -4, +10, +7, -7, +15

Re:Holy crap (Score:4, Funny)

by Jeremiah Cornelius ( 137 ) * writes: on Saturday April 14, 2007 @11:19AM (#18731685) Homepage Journal

$ cat /etc/hosts 127.0.0.1 localhost mymachine 127.0.1.1 mymachine 127.0.0.1 *.google.com 127.0.0.1 *.doubleclick.*

Re:D'OH! (Score:2, Funny)

by DohnJoe ( 900898 ) writes: on Saturday April 14, 2007 @11:35AM (#18731831)

They traded stock for YouTube, they paid cash for DoubleClick.
DoubleClick also asked for the money to be transferred in black satchel bags, using unmarked, 100 dollar bills.

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Google buys DoubleClick for $3.1 Billion 351

Google buys DoubleClick for $3.1 Billion More Login

Google buys DoubleClick for $3.1 Billion

whoa (Score:5, Funny)

obligatory (Score:5, Funny)

Gawd, to be a fly on the wall in Balmers office (Score:1, Funny)

I felt a great disturbance in the Force... (Score:5, Funny)

Now slashdot needs a new meme (Score:5, Funny)

Re:Let me be the first one to say... (Score:5, Funny)

No matter who buys it... (Score:5, Funny)

Re:Won't change much for me (Score:5, Funny)

Those generic eBay ads (Score:5, Funny)

Re:It's f*****d company all over again. (Score:5, Funny)

Re:It's f*****d company all over again. (Score:2, Funny)

Re:Now slashdot needs a new meme (Score:5, Funny)

Actually (Score:2, Funny)

they never said BUY no evil... (Score:5, Funny)

Re:Those generic eBay ads (Score:5, Funny)

haha (Score:5, Funny)

Re:Actually (Score:4, Funny)

Re:Won't change much for me (Score:2, Funny)

The Tragedy of the Template (Score:5, Funny)

Re:What ever happened to ... (Score:4, Funny)

Re:Won't change much for me (Score:2, Funny)

Re:D'OH! (Score:5, Funny)

Hosting (Score:3, Funny)

That's nothing (Score:2, Funny)

Re:Let me be the first one to say... (Score:4, Funny)

Re:whoa (Score:5, Funny)

Re:Holy crap (Score:4, Funny)

Re:D'OH! (Score:2, Funny)

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