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Comments: 315 +-   AT&T to Target iPhone to Enterprise on Tuesday April 24 2007, @12:21PM

Posted by Zonk on Tuesday April 24 2007, @12:21PM
from the thinking-outside-the-fruit-box dept.
communications
business
apple
narramissic writes "AT&T is reportedly preparing to market the iPhone to business users and is scurrying to ensure that its backend enterprise billing and support systems will accommodate the device when it ships. Analysts are baffled by the move. In addition to running an OS X-based operating system, which enterprises may be reluctant to adopt, the iPhone is also expected to have a number of shortcomings for business users, including not having a removable battery and not having buttons, which would make it difficult to dial while driving says Gartner's Ken Dulaney. Avi Greengart, principal analyst for mobile devices at Current Analysis, also thinks the iPhone won't be a good option for enterprise customers because enterprises won't be able to write applications for the phone."
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  • by eviloverlordx (99809) on Tuesday April 24 2007, @12:23PM (#18857739)
    I think that the Enterprise has better communicators than the iPhone already.
    • I'm going to preface this by saying I'm not an Apple fanboy by any means and I'm definitely not buying an iPhone.

      How did the RAZR succeed? By being a high priced toy to the wealthy at first. How did Blackberry succeed? By being a high priced email toy for business elites. The iPhone really combines both - a sleek design with email, web, and calendar built in. The downside is that it isn't compatible with Outlook.

      But, for the low low price of $500, only the elitist of the elite will be able to afford it
      • Re: (Score:3, Insightful)

        I think the GP was referring to the Starship Enterprise.

        But I tend to agree, let the early adopters pay a premium, pay back the development costs, help Apple work out the bugs and design issues, and then lower the price for the masses.

        Worked for Microsoft, except for the "bugs and design issues" part.
        • Re:Wrong (Score:4, Insightful)

          by MightyYar (622222) on Tuesday April 24 2007, @12:57PM (#18858367)

          Worked for Microsoft
          Man, you aren't kidding... in the days when Palm still ruled, those CE machines were awful. I still can't believe how they tried to mash the entire Win95 interface into such a tiny little screen. Most people weren't that interested in filling up a $200 8MB memory card full of crappy audio or video to play on their $600 "pocket-sized" CE brick - they first and foremost wanted an organizer.

          What a coup that they've managed to turn around and actually supplant the PalmOS on some Treos, though I suppose this says as much about Palm's ineptitude as it does MS's success.

          And working in Apple's favor is a whole legion of early adopters that will buy anything with the little apple on it - similar to the people who bought those early CE machines.
            • Re: (Score:3, Interesting)

              They were there first. But it sucked. Forget 1GB, you couldn't buy more than 8 or 16MB for any amount of money. You weren't talking about a feature-length movie when WinCE came out, you were talking maybe some really crappy music videos. And then there was battery life... a Palm Pilot of the day would go 3 weeks on a set of AAA batteries, while a WinCE machine could go about 1-3 days before you needed to charge it. A friend of mine had one of these things. He loaded a music video on it and a video of him an
      • by Bill, Shooter of Bul (629286) on Tuesday April 24 2007, @12:55PM (#18858331) Journal
        If you look at the history of those two phone lines, you'll see why iphone doesn't have much of a chance. Blackberries were targeted to the enterprise from day 1. Sidekicks were focused on consumers. Despite high profile users such as Paris Hilton and others, Enterprises didn't ask for the ability to put apps on the sidekick. However, many non enterprise users have adopted the blackberry.
      • Re: (Score:3, Insightful)

        "But, for the low low price of $500, only the elitist of the elite will be able to afford it."

        For some reason, there seems to be a number of slashdotters that think $500 is a lot of money.

        It still is to me, but, there are a TON of people out there where $1K-$3K is pocket change!!

        There are a lot of wealthy people out there who would gladly dole out $500 to get a new 'toy'. You don't even have to be a doctor or lawyer type either...plenty of people out there making money...so please, don't kid yourself, $

        • Re: (Score:3, Insightful)

          Microsoft WM5.0 trumps all this with one simple feature - VoiceCommand.

          No matter how cool "You had me at scrolling" is, you can't tell iPhone to do something with your voice. You can in fact do with with a Windows Mobile 5.0 device.

          Seamless integration with Exchange is THE killer app for WM5.0

          I am one of Microsoft's top resellers of WM5.0 technology, so I know what I am talking about here. It's the punchline of my presentation for BlackBerry and iPhone questions.
          • Re: (Score:3, Informative)

            Oh come on - my Sony Ericsson T610 could dial in response to a voice command several years ago. My Nokia E61 has speech recognition. This isn't something Microsoft invented or even perfected. Decent mobile phones - i.e. those available to the rest of the world (excluding the United States) have had these features for several years.
          • Re: (Score:3, Insightful)

            I'm a huge Apple fan, but I'm with you on this one.

            How is my Moto Q better than an iPhone?

            1. EVDO versus EDGE. No contest. EVDO (or WCDMA, or any 3G mobile broadband technology) means (two way) streaming video, and a high-speed, interactive Web 2.0 experience, unlike crap-ass EDGE. No one will be willing to use OWA, or any other "rich" website, over EDGE. EDGE is horrible. Trust me, I relied on it for over a year.
            2. Huge library of installable software.
            3. Excellent, no-training-required voice control.
            4. Goo
              • Re: (Score:3, Informative)

                Not perfect, but pretty good. You've got to purchase "The Missing Sync", from Markspace. Once you get that, however, it automatically syncs your Safari Bookmarks, Address Book, iCal, iTunes, iPhoto and several other neat things.

                Works over bluetooth, yadda yadda. The only downside is it's a 3rd party app, so you have to buy it ;(
    • Re:The Enterprise (Score:5, Insightful)

      by pilgrim23 (716938) on Tuesday April 24 2007, @01:09PM (#18858595)
      "...not having buttons, which would make it difficult to dial while driving" I am sure that like the last fellow texting in traffic in front of me, you will be just as capable of endangering life and limb. You should be paying attentiont o the 2 tons of metal you are piloting. seriously. SHUT UP AND DRIVE!
    • Re: (Score:3, Funny)

      Not only that, but they seem to already be using Cingular. After all, their communicators tend to cut out at the most inopportune times.

  • I dont think businesses will care what it runs

    I think businesses will be concerned with how it integrates with the things they need/do. Will it be able to open Office files? Will it be able to synchronize with Outlook? Does it make phone calls? Will it be able to synchronize contacts and such?

    None of those should be beyond the capabilities of the phone... it is all just a matter of what actually is implemented (or implementable with minor work) when the phone is released.

    • by wiredog (43288) on Tuesday April 24 2007, @12:46PM (#18858171) Journal
      Interesting that's third on the list of requirements for a mobile phone.
    • Re: (Score:3, Insightful)

      I think businesses will be concerned with how it integrates with the things they need/do. Will it be able to open Office files? Will it be able to synchronize with Outlook? Does it make phone calls?


      For the original Blackberry, the answer to all of those questions was "No".
      • Yeah, that last one was kinda sarcasm and kinda not... most businesses I have worked for want to know
        -Can it receive and send text messages easily?
        -Does it make phone calls (easily)? (Yep, it is a phone)
        -Can it sync with our email system?
        -Can it open the occasional document sent to it?

        Some businesses want more collaborative features, but the fact is, they are rarely used in most corporate environments. To that end though, with a full featured web browser (as also discussed on /. before), the possibilities are endless there without too much work - and since many companies are web enabling their stuff, most will see no additional work to make their stuff work on an iPhone. The ones that will are those that use MS (or MS partner) Proprietary solutions like Siebel (which though it is quite powerful, outright sucks anyway).

        All in all, I think the iPhone may be the next killer phone.
        -Correct form factor (ie: smaller and more comfortable to carry than a Treo or most SmartPhones)
        -High level of functionality from full web browser to extensibility via widgets and other apps
        -Support from a company that is second to none (other than perhaps IBM that they generally rate roughly equal to)
        -Stable, proven platform... no hard resets, soft resets
        -Synchronizable with Macs and PCs
        -Intuitive interface
        -shiny!!! (no, not joking on this one... many tech decisions are based on the eye-candy factor even though they shouldnt be).
        -Investment protection in having a phone built on a hardware and software platform that will allow tomorrows (and even the next day's) latest apps and widgets to run on it.

        Just my 12 cents.

          • From Apple's site:

            iPhone features a rich HTML email client and Safari -- the most advanced web browser ever on a portable device -- which automatically syncs bookmarks from your PC or Mac. Safari also includes built-in Google and Yahoo! search. iPhone is fully multi-tasking, so you can read a web page while downloading your email in the background over Wi-Fi or EDGE.

            (1)First Gen phone?

            (2)little room for third party apps? Please provide a link with the specs that indicate that... Being an OSX platform, w

              • Re: (Score:3, Informative)

                Talking about EDGE in terms of bandwidth understates how bad it is.

                The low bandwidth is a very small part of the problem with GPRS/EDGE. The bigger problem is latency; with the connection loaded (i.e. approaching 10 KBps) you tend to see 2000+ ms roundtrip ping times. While driving (as a passenger), I would see 15000+ ms round trip pings.

                Can you imagine how painful it is to do anything online with a 15 second ping time?

                Even with the connection virtually idle, and with ideal single strength, you'll see ping
            • Re: (Score:3, Interesting)

              Just one comment:

              ""will it be fast enough.""

              Picture something for me.

              Picture the clouds opening up, and a booming voice from heaven:

              "NO"

              EDGE PDAs are disastrously bad. Anyone paying $500 for an EDGE pda with intent to use its internet functionality should get their head examined.
  • which would make it difficult to dial while driving

    That would be a "feature" not a "bug".

    Please punch the first suit you hear complaining about that.
  • by arthurpaliden (939626) on Tuesday April 24 2007, @12:26PM (#18857805)
    Hum. I thought that you were not supposed to use a cell phone while driving because it distracts you from the more important task at hand which is guiding upwards of several tons of steel safely down the road without killing any one.
    • Unfortunately, you are one of the few who got that memo. You're also not supposed to speed, speed up on yellow, drive drunk, or tailgate.
  • A little early? (Score:3, Insightful)

    by MightyYar (622222) on Tuesday April 24 2007, @12:28PM (#18857825)
    Isn't it a little early to write this thing off as a business tool? Does anyone actually have one in their possession? Most of the executives with Crackberries use them for email, so I fail to see where the requirements for entry are real high. If the thing is deemed to be more of a status symbol than a Blackberry, executives will want it and it will be used as a business tool. AT&T might just be trying to keep it from being perceived as a toy, or "for kids". All it has to do is be a good email platform.

    That said, I'm skeptical that it will make a good email platform without a real keyboard :)
    • Re:A little early? (Score:4, Interesting)

      by King_TJ (85913) on Tuesday April 24 2007, @12:39PM (#18858053) Homepage Journal
      I think you're exactly right about AT&T wanting to make sure these units are perceived as capable of being *useful*, vs. very expensive "toy phones".

      Most business executives I've seen using a PDA phone aren't real concerned about its capabilities as an input device. They can *call* people back if they have something important to communicate back to them. They simply want to remain in touch with what's going on. Their phone needs to be reliable and basically free of crashes/freezes (Cough, Treo, Cough!). It needs to have a relatively easy-to-read display and easy-to-navigate interface, so it's comfortable to read incoming emails on. Ability to view attachments is critical too. Too much data arrives as a PDF file, a Word or Excel document, or a JPG or TIFF image for that not to work quickly and smoothly.

      It seems to me like the iPhone could meet all of these requirements with little problem, really. The "status symbol" factor is icing on the cake.
  • Sure they won't (Score:5, Insightful)

    by iamacat (583406) on Tuesday April 24 2007, @12:28PM (#18857841)
    ...because enterprises won't be able to write applications for the phone...

    • Because Apple will not release software for Windows before the hell freezes over
    • Because Macs will never use Intel processors
    • Because iPod will never play video and iTunes store will never sell movies
    • Because Apple will never make a cell phone
    • Re:Sure they won't (Score:4, Insightful)

      by QuantumRiff (120817) on Tuesday April 24 2007, @01:06PM (#18858501)
      No, you don't understand, A blog said that another blog read in an unofficial interview with "someone familiar with apple" that they wouldn't be allowing developers to write code for it. It must be true!
  • That is the smell & noise of the CEOs at Research In Motion, Palm, and Pocket PC, collectively soiling their pants after hearing this news.
    • This is the real reason RIM is releasing Crackberry tools for WinCE and other platforms. They see the real threat, its called "iPhone"
  • by Fhqwhgadss (905393) on Tuesday April 24 2007, @12:32PM (#18857899)
    Implementing a horrible idea that is doomed to failure because they still think they're the only game in town? Cingular really is the new AT&T.
  • by Tanlis (304135) on Tuesday April 24 2007, @12:32PM (#18857903)
    Avi Greengart, principal analyst for mobile devices at Current Analysis, also thinks the iPhone won't be a good option for enterprise customers because enterprises won't be able to write applications for the phone."


    Here's an idea...Write a web app!

    It's so ingenious, I'm going to patent it. :D

    I imagine you'll be able to store files locally and if you can access them thru Safari on the phone, than just do that. If not, write some security and put it on an extranet.

  • by aurigus (39895) on Tuesday April 24 2007, @12:35PM (#18857951) Homepage
    I recently purchased a pocketpc based phone device. I really toiled with waiting until the iPhone comes out and getting that, but I heard some pretty sadening news - that Apple/AT&T will only allow signed programs to be installed on the phone. Unless they make that a pretty simple process, which I can't imagine they will - this will severely limit access to developers and software other than Apple sanctioned devices.

    This is the main downfall of the iPhone. I have no doubt it will be popular with home users as well as business users who use their devices solely for email/calling. It will be a status symbol. But unless they open their source and allow developers to really get into the nitty gritty, I don't see it becoming the "one device to rule them all".
  • Reading Gartner (Score:3, Insightful)

    by ackthpt (218170) * on Tuesday April 24 2007, @12:35PM (#18857967) Homepage Journal

    1. Take grain of salt.

    2. Read Gartner analysis.

    3. Consume Ripple as required.

  • by hrieke (126185) on Tuesday April 24 2007, @12:37PM (#18858007) Homepage
    All the iPhone will need to do is:
    Connect to a POP / IMAP Email system (it does).
    Read PDF files. The image zoom functionality will work fine for reading PDFs.

    Then on the backend, the iPhone uses will get a special email account where all Office attachments are automatically converted to a PDF file before being sent to the phone.

    Fairly trivial thing to do.
  • by hey (83763) on Tuesday April 24 2007, @12:46PM (#18858173) Journal
    If businesses let employees pick their phones (and this is a choice) then they'll go for this nice phone. Who wouldn't.
    • Give me the choice of an iPhone and a plain black-and-white nokia bar-of-soap... I'll take the Nokia.

      Look at the iPhone's battery life on apple.com.

      Apply an adjustment for pre-release optimism.

      Apply a reality adjustment - the only way to get listed standby times is to run your tests next to a tower.

      You're gonna want two extra chargers, for the car and the office, because that's pitiful battery life even BEFORE you apply those adjustments.
  • by allanc (25681) on Tuesday April 24 2007, @12:53PM (#18858283) Homepage
    The implication being that the Blackberry has done so well because of all of the corporate PCs and servers running the Blackberry OS?
  • by Paulrothrock (685079) on Tuesday April 24 2007, @12:56PM (#18858335) Homepage Journal

    It doesn't integrate with Exchange Server, it has a music and movie player, and it can operate as a hard drive. This isn't an "Enterprise" product, this is a consumer product. This should be marketed as a replacement for your phone and your iPod, not as something middle-management uses to interfere with the folks who do the real work.

  • Web Apps (Score:5, Insightful)

    by whisper_jeff (680366) on Tuesday April 24 2007, @12:57PM (#18858365)
    "...because enterprises won't be able to write applications for the phone."

    It's too bad that companies can't write apps that run on websites.

    It's too bad that the iPhone won't be able to browse websites with a fully-functional web browser.

    Oh. Wait.
    • 1. Companies write apps that run on websites.
      2. The iPhone can browse websites with a fully-functional web browser.
      3. This is the absolutely most airtime-intensive way to write applications.
      4. PROFIT!

      (for AT&T anyway)
    • Re: (Score:3, Informative)

      "...because enterprises won't be able to write applications for the phone."

      It's too bad that companies can't write apps that run on websites.

      It's too bad that the iPhone won't be able to browse websites with a fully-functional web browser.

      Oh. Wait.

      Wow, you're right. Ever since all desktop applications were moved to the web I wondered when those mobile devices would catch up. Who would ever want to run a native application these days when they could use a web site? After all, everyone knows that accessin

  • by mveloso (325617) on Tuesday April 24 2007, @01:03PM (#18858457)
    Some companies learn lessons the hard way - by failing. Apple's had a number of large failures, but has managed to learn from those failures and make better things with higher margins.

    Most companies in the tech industry can't handle more than one or two failures; they tend to go bankrupt. Those companies that survive product failures tend to try and forget about them instead of learn from them. For example, Microsoft could have learned a lot from Micrsoft Bob, if they so desired. Instead, they buried old Bob in the back and abandoned all attempts to do any radical user interface changes for Windows.

    Apple, on the other hand, has a large number of failures to draw from, all of which are extensively documented. Apple also has a large number of successes, most of which probably haven't been documented enough. Why has the iPod really succeeded? Why and how has Mac OS X (and the Mac) been an unstoppable locomotive of progress?

    The Enterprise market is smaller than you think, and requires substantial investments with questionable returns. Allowing developers onto your platform incurrs substantial support and infrastructure costs. Enterprise demands also tend to warp your perspective, as large accounts exert greater leverage on the development process than thousands of individuals. They also don't pay retail, and tend to demand substantial up-front and back-end discounts.

    Apple has bypassed this in a simple manner, with a simple question: why have your enterprise apps on the phone when you have a live browser connection? If you can get to salesforce.com, google apps, and your custom web-enabled apps, who cares whether you can install a binary or not? In fact, not having to install anything is much better - no management issues. It's the freaking web, already. Everything that's important has been webified. Anything that isn't yet will be in 5 years. Everything that isn't nobody cares about.

    The only "enterprise" feature of the iPhone would be the ability to hard-wire it to your corporate network instead of using the public network. That's it. If the iPhone can do that, then the internal IT guys can do the rest.
  • by DragonWriter (970822) on Tuesday April 24 2007, @02:09PM (#18859663)

    Avi Greengart, principal analyst for mobile devices at Current Analysis, also thinks the iPhone won't be a good option for enterprise customers because enterprises won't be able to write applications for the phone.
    Certainly, Jobs has indicated that the iPhone will only, at least initially, support Apple-approved signed applications. He has not said, that I know of, that third parties could not develop apps and get them approved by Apple, or that there would not facilities to alter the subset of Apple-approved apps available on different iPhones, such that those to the general public would allow all "general" apps, but not apps only approved for a particular enterprise, while an enterprise user could restrict its iPhones to only allow a subset of general apps and its own enterprise apps. This seems to be rampant speculation with little basis passing itself off as informed commentary. Note: I'm not saying the iPhone will have these features, I'm just saying that there is no indication, that I am aware of, that it won't, so simply claiming that enterprise users won't be able to install their own apps seems to call out for some reason to believe it.
  • Suits will love it (Score:3, Insightful)

    by Krommenaas (726204) on Tuesday April 24 2007, @02:18PM (#18859835) Homepage
    Dunno about the US but I'm almost certain that here in Europe the iPhone will be a big hit among the suits, especially early on when they're a curiousity and too expensive for most consumers. Never mind the features, it'll be a little status symbol and a bit of style you can buy. It's not like corporations have carefully weighed the pros and cons of all available cars and decided that only Mercedes, BMW and Audi have the features that suits need most, yet that's what 99% of them drive. As long as Apple can't bring down the price of the iPhone enough to make it a mass product like the iPod, it needs to target this market which will pay a premium for a prestige product. They would need a bigger range of iPhones then, and make sure the more expensive ones are visually distinguishable, to cater to the whole corporate hierarchy.
  • by glenmark (446320) on Tuesday April 24 2007, @02:33PM (#18860091) Homepage
    I've said it before and I'll say it again: ActiveSync is an essential ingredient for the success of any smartphone device in the Enterprise market (and will eventually be the death knell for RIM). Even Palm has realized this with the addition of ActiveSync support in the Treo 650 and later. ActiveSync support is even more crucial now since Outlook Mobile Access (OMA) is not included in Exchange 2007. Nay-say MS all you want, but Enterprise customers live or die by groupware connectivity, and Exchange is the king of the hill right now.
    • by forkazoo (138186) <wrosecrans AT gmail DOT com> on Tuesday April 24 2007, @12:43PM (#18858133) Homepage

      The iPhone is geared up to be Apple's biggest flop since the Newton.

      One of the many reasons that Newton failed is the fact that it started out as a way to reinvent how we interact with computers, and then Apple decided to panic when they realised that the project could interfere with Mac sales, so they turned it into a Mac peripheral.

      For iPhone, OTOH, Jobs took "Computer" out of the name of the company, so I don't think they are too worried about giving iPhone the room it needs to succeed...
    • by vought (160908) on Tuesday April 24 2007, @01:17PM (#18858727)
      The iPhone is geared up to be Apple's biggest flop since the Newton.

      From the summary: Analysts are baffled by the move.

      From a 2001 article on the just-introduced iPod: [smartmoney.com]

      A big yawner, you say? Perhaps. After all, there are plenty of MP3 players out there. (Compaq Computer (CPQ), for example, offers one for $149.99 on its Web site.) But while Apple's latest debut might not score high on the significance meter -- particularly according to Wall Street analysts hoping for a splashier announcement -- it does offer a glimpse into the tactics computer makers are beginning to employ as demand for their core products wanes.
      When it comes to Apple, if the analysts can't make heads or tails out of a new product, it's almost certain the product will sell. Usually when you've caught the analysts off-guard, you've moved to an area of consumer savvy marketing that has a life all it's own.

      A friend in the EDA industry who has been marketing these tools for twenty years notes that analysts are consistently wrong about the marketability of new products in established markets - he says: "those who can't sell, analyze."

Yow! Did something bad happen or am I in a drive-in movie??