Long Range Eye Tracking for Advertisers

holy_calamity writes "A Canadian firm has launched a device that can track the gaze of multiple people from up to 10 metres away. Originally developed at Queen's University, Ontario, they hope to sell it to advertisers to allow them to monitor how many people look at their ads. Admittedly they are trying more benign stuff too like better hearing aids, but I doubt that will make up for movie posters that make a song and dance whenever you glance their way."

So all my paranoid fantasies will come true?

[Nursie]

They will be able to tell where I'm looking. Advertisers, Law Enforcement, that hot chick on the underground...

Damn

What could go wrong?

[Anonymous Coward]

1. "Honestly honey, I was not looking at her breasts and that camera is a lying snitch".
2. "Hey Bob, couldn't help to notice that you were staring at your crotch. Could I interest you in a Corvette?"
3. "PLEASE PULL UP YOUR PANTS".

Re:So all my paranoid fantasies will come true?

[malsdavis]

A pair of dark glasses and a 70's style trenchcoat will fix that. The hot chick will never suspect a thing.

Are you looking at me?

[tinrobot]

Are you looking at me?

I'm sure Travis Bickle would have something to say about this...

Oh no...

[MrSteveSD]

I hope they don't start building these devices into women's clothing.

Um, sunglasses anyone?

[justsomecomputerguy]

just a low-tech thought... But where will I find a pair that don't clash with my tinfoil hat?

Beat the system ...

[Tribbin]

... cross your eyes.

Somebody's gotta say it, might as well be me...

[Crazyscottie]

In Soviet Russia, movie posters watch YOU!

Re:So all my paranoid fantasies will come true?

[not-enough-info]

Hello Mr. Yukkamoto and welcome back to the GAP!

Already here

[PPH]

A Canadian firm has launched a device that can track the gaze of multiple people from up to 10 metres away.

Such devices already exist. They're called tits.

I will smash or destroy every one I come across

[DragonTHC]

This sort of device will not be tolerated by me or my species.

I firmly believe that advertisers should be put on a secluded island so they can fight to the death.

A killer app (and partner)

[can56]

for this technology: Apple Computer announced today that it has developed a computer chip that can store and play music in women's breast implants. The iBreast will cost $499 to $599. This is considered to be a major breakthrough because women are always complaining about men staring at their breasts and not listening to them. Imagine if, everytime you looked at a breast, it played music!

Re:RTS

[mleugh]

My god, you're right! Nostril flaring (à la fluffy bunnies) would be a much better control method.

Re:So all my paranoid fantasies will come true?

[wizzahd]

HAHA!
"You can't see through them," they said!
"Who would wear those?!" they said!

The best move I ever made was patenting tin foil glasses!