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Google Loses Gmail Trademark Case 293

amigoro writes "A court in Germany today banned Google from using the name 'Gmail' for its popular webmail service following a trademark suit filed by the founder of G-Mail. Daniel Giersch, started using the name G-Mail in 2000, four years before Google released 'Gmail'. "Google infringed the young businessman's trademark that had been previously been registered," said the Hanseatic Higher Regional Court in its judgement."
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Google Loses Gmail Trademark Case

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  • Legitimate Case? (Score:5, Insightful)

    by GizmoToy ( 450886 ) on Wednesday July 04, 2007 @08:28PM (#19749009) Homepage
    Sounds like the guy had a legitimate case. I'm sure that it cost him a fortune to defend a suit against Google. I'm surprised Google thought they could win this one. Isn't case law in this area pretty strong? Nissan.com I think is the traditional example.
  • Re:what now (Score:2, Insightful)

    by Bibz ( 849958 ) <seb2004@NosPAm.hotmail.com> on Wednesday July 04, 2007 @08:41PM (#19749107)

    what does Google intend to call Gmail in the relevant areas now?

    How about GoogleMail ?
  • by fosterNutrition ( 953798 ) on Wednesday July 04, 2007 @08:41PM (#19749111) Journal
    I agree, it sounds to me like the issue is completely in Mr. Giersch's favour. Apparently the courts thought so too:

    "As far as the Hanseatic Higher Court is concerned, the legal situation is unambiguous to the extent that it has not allowed an appeal to the Federal Court of Justice"

    What bothers me about this issue, though is the following:

    Google has filed lawsuits against Giersch in Spain, Portugal and Switzerland.

    "Google has announced, at least in writing, to 'fight' my client abroad for as long as it takes before he drops the legal claims lodged in Germany," Eble confirmed.
    In other words, the case seems completely in the German fellow's favour, both from a common-sense point of view (G-Mail versus GMail, started using it four years earlier), and from a legal point of view (see the court decision quoted above), yet Google is still fighting the issue. As much as I love the GMail service, I have got to say that to me, this reeks of big money betting they can wear this guy down. He can't afford to retain a lawyer for ever, and I'm sure they know that. Hardly not evil, Google.
  • Major Suckage (Score:3, Insightful)

    by Anrego ( 830717 ) on Wednesday July 04, 2007 @08:43PM (#19749127)
    I sure hope google doesn`t change the name of gmail globally.

    I personally use my gmail address for just about everything. It scares me to think about how long it would actually take to go around and change my email address on all the various services I use.
  • by wikinerd ( 809585 ) on Wednesday July 04, 2007 @08:55PM (#19749207) Journal

    Hardly not evil, Google.
    The funny thing here is that as long as this legal battle continues, more and more people learn about the young businessman's services, while at the same time Google's reputation as a "do no evil" company is challenged. I can't see any profit for Google here, monetary or otherwise. I wonder why they continue pursuing this case. Furthermore, the name they chose for their email services is wrong. GMail says nothing. They should have made it GoogleMail, since this would allow people unfamiliar with the service to quickly apply Google's reputation on GoogleMail. Surprisingly as it may seem, there are A LOT of people who do use the Internet and still do not know about GMail. But I'm sure they would know it better if it was named GoogleMail, since most Internet users have at least heard of Google.
  • Just wondering... (Score:1, Insightful)

    by funkdancer ( 582069 ) <funkyNO@SPAMfunkdancer.com> on Wednesday July 04, 2007 @09:00PM (#19749227)
    Did they try to offer him a big wad of money, say US$50M bucks?
    That'd certainly be a lot better way to do it than ruin some poor guy's life with worry over court cases - which incidentally does Google's image no good.
  • by timmarhy ( 659436 ) on Wednesday July 04, 2007 @09:11PM (#19749293)
    the benifit to society is greater? who gives a fuck? personal property is not society's to control, or are you a dirty commie?
  • by Jugalator ( 259273 ) on Wednesday July 04, 2007 @09:25PM (#19749387) Journal
    Does anyone else find it ridiculous that a company, whether it be Google or someone else, thinks they can basically own the rights to a letter in the alphabet.

    In trademarks, they are never trademarking only parts of the name, but the full name. Google is not trademarking "G", but "Gmail". They can't trademark "mail", but again, it's the full sequence of letters that is.
  • by jkabbe ( 631234 ) on Wednesday July 04, 2007 @09:34PM (#19749437)
    It is also true that Apple owns Apple. I find it pretty ridiculous that the world has lost a fruit to the corporate world, and that a place that sells apples, could find themselves sued if they have this fact in their business name.

    Remember that trademarks are restricted to a line of business. Apple can be used to sell computers [apple.com], vacations [applevacations.com], and music without any problem (at least until the first Apple started selling music!). I doubt any of those companies would be successful in shutting down a grocery seller using the name apple (barring other factors that might confuse consumers).
  • by chiraz90210 ( 961309 ) on Wednesday July 04, 2007 @09:46PM (#19749507) Homepage
    "This is the way of big bureaucratic corporations that lack innovation," Lack innovation? ummmm.... oh well, it's slashdot!
  • Re:Close it down! (Score:4, Insightful)

    by gweihir ( 88907 ) on Wednesday July 04, 2007 @09:53PM (#19749567)
    If I were Google I would simply shut down Google.de and the German GMail and give the whole country the big old middle finger. I bet it would only take months for local public pressure to force g-mail to get out of the way of the real Google GMail.

    That is not how it works. The guy owns the trademark and Google is infringing. There is also no appeal, because the case is obvious. The only way for Google to get this resolved is to convince the trademark-owner. Public opinion and/or pressure does not play any role here.
  • Re:Close it down! (Score:3, Insightful)

    by ForumTroll ( 900233 ) on Wednesday July 04, 2007 @10:00PM (#19749629)

    If I were Google I would simply shut down Google.de and the German GMail and give the whole country the big old middle finger. I bet it would only take months for local public pressure to force g-mail to get out of the way of the real Google GMail.
    Tactics like this don't work in the real world. That would be nothing short of a publicity nightmare for Google and would force people in other countries to seriously question whether they should be relying on such a service. Do you honestly think that the people running Google haven't thought about that and come to the conclusion that it would be far worse for them in the long run?

    It's the exact same argument that is brought up regularly regarding Microsoft in the EU. "Microsoft should just pull out of the EU instead of paying all the fines. That'll show 'em!!!11"
  • by samkass ( 174571 ) on Wednesday July 04, 2007 @10:03PM (#19749661) Homepage Journal
    If 10 years ago someone told me the biggest company on the internet would be an advertising agency that used the phrase "do no evil" and people believed them I would have said they were on crack. Alas, it seems to be the case.
  • Re:G, Really? (Score:5, Insightful)

    by KarmaMB84 ( 743001 ) on Wednesday July 04, 2007 @10:07PM (#19749691)
    I don't know if letting large corporation drive smaller competitors out of business simply by taking their trademarks would be wise.
  • Do no evil???? (Score:2, Insightful)

    by syousef ( 465911 ) on Wednesday July 04, 2007 @10:14PM (#19749751) Journal
    Yeah goes to show how much you can trust any large corporation to stick to their corporate slogan.

  • by TheDugong ( 701481 ) on Wednesday July 04, 2007 @11:55PM (#19750365)
    How are Google innovating?

    Syndicated advertisements existed long before Google
    Syndicated news existed long before Google
    Search engines existed before Google
    Web mail of various kinds existed long before Google
    Online versions of desktop applications existed before Google had them, albeit in a more simple form (limited by the technology at the time) e.g. yahoo calendar, yahoo notepad etc - The concept was there though.
    Deja news was bought by google and turned into google groups
    Online photos had existed long before google acquired picasa
    They bought google earth and online maps existed long before

    In summary,Google seems to copy or acquire and occasionally improve rather than innovate.

    They are very good at marketing though, much like MS really:

    Google were very lucky with viral marketing early on.
    MS was lucky with IBM and DOS.

    Google, to their credit have not lost focus on their bread and butter - search.
    MS have never lost their focus on OSes and Office Applications

    MS were heros until they got too big.
    Hmmm...

    Note: I am not against Google, but like any business, they would rip anyone off if they could get away with its so I never really understand this worshiping of businesses some geeks like to engage in.
  • Your Own Email (Score:5, Insightful)

    by p0tat03 ( 985078 ) on Thursday July 05, 2007 @01:10AM (#19750763)
    And this is why I have my email hosted (along with web hosting) on my own domain name. First of all, it establishes a "non-generic" email address that's easy to remember (myname@lastname.com anyone?), instead of some weird randomuser127@hotmail or some other nonsense. Personally I recommend to everyone who is serious, especially contracting professionals, to get their own domain (or a family domain, or whatever) for email purposes. You never know if your current free email provider will one day start charging, or change their privacy policy, or in this case, be in danger of losing their domain name. For someone who is professionally connected, changing your email is an incredibly difficult task, and you stand to lose a lot of extremely valuable communication. I've been using my email address for years now, and I couldn't be happier. Since I host it, I get to connect to it however I damn well please. I can run the best webmail client on the server that I like, I can get at it with IMAP, POP, or any other method I see fit, and customize my spam blockers the way I like. It's truly miles above any of the free services out there, though Gmail probably has the best web client.
  • by phulegart ( 997083 ) on Thursday July 05, 2007 @01:22AM (#19750825)
    The logic as I see it, is something like this...

    Police officers should be held to a higher standard than the rest of us, since it is their duty to represent the law for the general public. They should lead by example, and therefore be MORE law abiding.

    A dry cleaning company has to be held to a higher standard than a roommate doing you a favor, when it comes to doing laundry. This is because their business is based on guaranteeing and delivering that higher standard. If they do not provide it, they lose business and eventually are forced to close.

    Any business that uses a promise to "do no evil" is therefore expected to shine the big "DO NO EVIL" floodlight all over anything they do to make sure that it isn't going to be seen as evil, or isn't in fact evil. They themselves have set that higher standard by which they are to be judged, by saying "We will do no evil. Really, take a good look. No eeEee-ville here."

    Now, of course, evil is subjective, and all depends on which side of the line you live on. One man's good is another man's garbage. It's not like the Force though, for after a certain point the followers of the dark side know the evil which they do. Most people would agree that a large corporation obviously in the wrong that intends to use its finances to wear down the little guy in the right, is an "eeEee-ville" thing.
  • Re:G, Really? (Score:3, Insightful)

    by Tom ( 822 ) on Thursday July 05, 2007 @01:31AM (#19750859) Homepage Journal

    I'm sure that someday the WTO will have something arranged so that the guy producing the most benefit from the trademark will win. If you came up with the trademark (or a copyrighted idea) twenty years ago and are using it to generate a million dollars in business per year, you have to surrender it to the bigger company who comes along and is making a billion dollars per year off of it.
    And that would be good why, exactly?

    Look, if my business is doing well, and earning say 2-3 millions a year in a local market. Assume it's a good product, the customers are happy, everything is fine. Assume that it's a product that relies on brand recognition.
      Now along comes Giant Corporation Inc. with a similar-named product. It would nevertheless hurt my business considerably. You're saying that's ok and I and my customers have to suck it up simply because GCI is bigger?
  • Re:Close it down! (Score:4, Insightful)

    by Tom ( 822 ) on Thursday July 05, 2007 @01:37AM (#19750885) Homepage Journal

    If I were Google I would simply shut down Google.de and the German GMail and give the whole country the big old middle finger. I bet it would only take months for local public pressure to force g-mail to get out of the way of the real Google GMail.
    You, sir, have absolutely no idea what you're talking about.

    For starters, Germany is the export world record holder. Its 80 million people are one of the most important markets on this planet. It is also one of the leading countries of the European Union, the largest and most profitable economy around.

    You don't walk away from that market, unless you have an (economic) suicide wish and want to be fired by your shareholders.
  • by Splab ( 574204 ) on Thursday July 05, 2007 @02:12AM (#19751031)
    So what you are saying is, if your userbase is large enough you get to disregard laws?
  • by black_rock ( 871751 ) on Thursday July 05, 2007 @03:01AM (#19751305)
    Don't they still own the gmail.com domain? Why can't they just change the name of the service and still use the old domain?
  • by Stephan Schulz ( 948 ) <schulz@eprover.org> on Thursday July 05, 2007 @03:08AM (#19751325) Homepage

    I'm sure that it cost him a fortune to defend a suit against Google.
    Probably not a cent. Germany has a loser-pays court system. For such a trivial case I would expect the lawyer to work for the standard fees, so all of that would be borne by Google.
  • by cp.tar ( 871488 ) <cp.tar.bz2@gmail.com> on Thursday July 05, 2007 @03:18AM (#19751373) Journal

    They actually use the phrase 'don't be evil'. The difference, as I see it, is that 'do no evil' paralyzes you when you have to choose among two evils; 'don't be evil' just makes sure that whatever evil you choose, you choose with the best intentions.

    Of course, the road to hell and all that...

  • by cp.tar ( 871488 ) <cp.tar.bz2@gmail.com> on Thursday July 05, 2007 @03:32AM (#19751421) Journal

    So what you are saying is, if your userbase is large enough you get to disregard laws?

    Well, haven't we already learned that with Microsoft?

  • Re:Close it down! (Score:3, Insightful)

    by Ajehals ( 947354 ) on Thursday July 05, 2007 @05:19AM (#19752009) Journal
    When we start seeing governments step in to force small businesses to change their names and give up domain names that they legitimately acquired and use, because a larger company feels it would be better if they could use the name and domain, then we will have a problem.

    There are enough abuses already in the patent and trademark areas without adding a rule that states simply that the bigger your company the more rights you have.

    There was recently a case in the UK where The Tan Hill Inn, which is apparently the "highest pub in England", was told by KFC to remove references to "family feast" from its Christmas menu. I mean, apart from the fact that it is ludicrous that anyone could claim ownership of the term "family feast", it is unlikely that you are going to confuse a meal that apparently includes Guinness and stilton pate, roast turkey and Christmas pudding with a cardboard box of fried chicken, chips, coleslaw, potatoes, gravy and a 1.25-litre bottle of some soft drink. I would also assume that if you are sat in a (probably) few century old building, with a Bar and a sign saying "Tan Hill In" over the door, it is unlikely that the moment you open the menu and see family feast you are going to think that you are in a KFC and get all confused.

    However by your reckoning I assume KFC should be permitted to force this pub not to use this generic term, after all KFC is an international brand, it benefits far more people to have KFC use the term rather than some pub in the UK, not to mention the fact that clearly no one else will have used the term "family feast" before KFC started using it...

    The system for trademarks is (if not abused) fairly sound in most places; If you use it first its yours, if someone else uses a term you have trademarked but are in a different business areas (and there us unlikely to be confusion) then that's OK and you cant trademark something too generic. If that is all enforced properly then problems should not occur. In this case Gmail was being used by a German fellow before Google got into the game, he is using it legitimately, the two services are similar enough that there could be confusion and Google clearly didn't check to see if the trademark was in use before it started using it or was aware that it was in use and didn't care, either way that's Google's problem.

    Lastly the people in this thread saying that Google are being evil by pursuing this case are wrong, and they are wrong for the reason that you already mentioned, Google are trying to be consistent internationally, that is good for their users, they offered to buy the domain and were denied. It made good business sense for them to attempt to acquire the domain through legal means and if they had it would have been beneficial to people in Germany who want to use their services (whether it is more or less beneficial than the other is obviously debatable). They haven't left this individual out of pocket (and if they had then the law would have had to say he was in the wrong - so fair enough.)

    (Sorry for the ramble, I think it makes sense... :) )
  • by stud9920 ( 236753 ) on Thursday July 05, 2007 @06:39AM (#19752321)

    Syndicated advertisements existed long before Google
    spam, popup ads. Don't see that on Google.

    Search engines existed before Google
    few, irrelevant, biased search results. Don't see that on Google.

    Web mail of various kinds existed long before Google
    Until they decided 120 kB of storage should be enough for everyone. Until they decided it was a good idea to put ads IN the mail instead of on the web page. Until they decided POP mail should be a payable privilege. Don't see that on Google.

    So, this may not be innovation, but the innovation is somewhere else. "Do no evil" is a fine summary, even though Google sometimes Google is evil.
  • Re:G, Really? (Score:3, Insightful)

    by Tom ( 822 ) on Thursday July 05, 2007 @11:50AM (#19754843) Homepage Journal

    Yes. If your business generates only 0,1% of GCI's revenue with a similar product
    Then what?

    Your argument really is that money determines who gets a right and who doesn't? Maybe my oxyen and water consumption isn't less effective than Joe Rich's, so you're going to terminate my living license next?

    That's how the world works - the weak perish, only the strong survive.
    Actually, you don't understand Darwin. It's not the strong who survive, it's the most adaptable. But that's another topic.

    What this is about is Trademark Law. Now you can argue for it to be completely abolished and maybe we can even agree there. But if we accept trademark law, then it can not be right that the deeper pockets win just because they are deeper. Because even Google started out as a small company. Because every giant corporation of today was small once. If you allow only the big to survive, then us humans wouldn't be here today and it would be all dinosaurs instead.
  • by illegalcortex ( 1007791 ) on Thursday July 05, 2007 @12:15PM (#19755187)
    Nah, gmail is a much better name. First you have the brevity thing, which is always handy. Second, it rhymes with "e-mail", which is good marketing. Easy when telling people your address "'gmail' like 'email', only with a 'g' instead of an 'e'". Of course, they COULD call it "googlemail" and still use "gmail". They call it "Google Maps" but the url is "maps.google.com", just like gmail actually takes you to "mail.google.com."
  • by Anonymous Coward on Thursday July 05, 2007 @12:25PM (#19755337)

    Google's search engine was important because it was faster to search, faster to load (a very big deal on a modem), and looked much easier on the eye. Not because it works, plenty of other engines beat them there.

    That's not how I remember it. Google's popularity grew through word of mouth way back when it was google.stanford.edu precisely because it gave much better results. Sure, the speed and simplicity were nice to have, but do you seriously think that so many people would purposefully switch to a worse search engine, something that is intrinsically worse?

    Google had a new approach to search, and it worked really well for a few years, until people learned how to game it effectively. By this time, other engines had caught up, and that's why there isn't such a big difference any more. But back then, the difference was huge, and that's why Google gained dominance in the search engine market.

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