New Web Metric Likely To Hurt Google 226
StonyandCher write(s) with news that one of the largest Net measurement companies, Nielsen/NetRatings, is about to abandon page views as its primary metric for comparing sites. Instead the company will use total time spent on a site. The article notes, "This is likely to affect Google's ranking because while users visit the site often, they don't usually spend much time there. 'It is not that page views are irrelevant now, but they are a less accurate gauge of total site traffic and engagement,' said Scott Ross, director of product marketing at Nielsen/NetRatings. 'Total minutes is the most accurate gauge to compare between two sites. If [Web] 1.0 is full page refreshes for content, Web 2.0 is, "How do I minimize page views and deliver content more seamlessly?"'"
re: Uninformed posts about leaving tabs open.. (Score:4, Informative)
They already do it, and will be doing it. Google Analytics delivers it. It's quite informative.
1 million times 1 second is alot of seconds... (Score:3, Informative)
But for the very reason that I dont need to spend much time there and more often than not its 2 clicks to my result, one click on "search" and the next click on one of the first page search returns; I go there regularly as a starting point, resulting in a massive number of short visits.
If the measure is TOTAL time, google would still be number 1 followed closely by slashdot for me... Because 47 bazillion* one second page views per day is still 47 bazillion seconds of eyeball per day!
*the author realises that, as a complete idiot, he is prone to stupid exaggeration
err!
jak.
Re:But - well, what about sessions? (Score:2, Informative)
It should be "more so." Not that spell-check is ever to be trusted.
http://wsu.edu/~brians/errors/moreso.html [wsu.edu]