StonyandCher write(s) with news that one of the largest Net measurement companies, Nielsen/NetRatings, is about to abandon page views as its primary metric for comparing sites. Instead the company will use total time spent on a site. The article notes, "This is likely to affect Google's ranking because while users visit the site often, they don't usually spend much time there. 'It is not that page views are irrelevant now, but they are a less accurate gauge of total site traffic and engagement,' said Scott Ross, director of product marketing at Nielsen/NetRatings. 'Total minutes is the most accurate gauge to compare between two sites. If [Web] 1.0 is full page refreshes for content, Web 2.0 is, "How do I minimize page views and deliver content more seamlessly?"'"