Cisco to Kill Linksys Brand Name 262
Mav sent in this article that opens, "In a roundtable with the European press, John Chambers confirmed the "end of life" of the Linksys name, being replaced by the new and redesigned Cisco branding." He explains, "It will all come over time into a Cisco brand. The reason we kept Linksys' brand because it was better known in the US than even Cisco was for the consumer. As you go globally there's very little advantage in that."
Cisco recently raised their brand awareness (Score:5, Funny)
Re:So what happens now (Score:5, Funny)
Cisco is a stronger brand name (Score:5, Funny)
Re:Should have been the plan from the beginning (Score:4, Funny)
Re:So what happens now (Score:5, Funny)
Shouldn't they have told me? (Score:5, Funny)
Maybe Altiris is Next..... (Score:3, Funny)
Let's see.... YouTube goes to GooTube which devolves back to Google.
Branding has become a useless exercise..... brand assets are as good as the purchasing company's mindset.
So, listen up there all you 3rd-Mortgaged Startups: Make That Brand Count. But don't fall in love with it.
I'll bet DLink is laughing their butts off. Now they compete with Cisco instead of measily old Linksys. Whoohooo!
Re:Should have been the plan from the beginning (Score:1, Funny)
Re:Shouldn't they have told me? (Score:5, Funny)
I'm a loyal customer who has used "linksys" as his nationwide wireless ISP for years. You'd think they would have sent out a letter to me or something.
I certainly expect a press release on what they plan to use for the default WAP name, just to eliminate the guessing.
Re:Cisco is a stronger brand name (Score:2, Funny)
Crap (Score:5, Funny)
Does this mean... (Score:5, Funny)
rj
Err, that's funny... (Score:1, Funny)
Mods on crack.
Will they also kill all those Linksys products? (Score:3, Funny)
Pleeeeze?
Re:So what happens now (Score:1, Funny)
Obviously third outcome doesn't exist.
Re:What a stupid idea... (Score:3, Funny)
Re:One word - Inprise (Score:5, Funny)
They are already doing this. I have one sitting on the desk next to me. Doesn't say "by Cisco," but it has the Cisco Systems name/logo on it along side the Linksys one. Of course it is no longer functional. Good thing they are stackable so I can build lego like creations with the pile of dead Linksys devices.
Re:Shouldn't they have told me? (Score:2, Funny)
In Other News (Score:3, Funny)
Re:One word - Inprise (Score:4, Funny)
Forgive me if I'm being really stupid here and missed something obvious that I shouldn't have. It's hot and I may have eaten some dodgy hamburger.
In fact if nobody ever hears from me again - it WAS the hamburrger.
Re:So what happens now (Score:2, Funny)