Google Unveils Flash Ads 225
Gailin writes "Google has announced and given some examples of their new Flash based ads. They seem to vary from average size to full screen-width Flash advertisements, with some interactive abilities. 'Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both. Designed to act more like content than a typical ad, they run on the Google(TM) content network, competing alongside text, image and video ads for placement. They support both cost-per-click and cost-per-impression pricing models, and offer a variety of contextual, site, geographic and demographic targeting options to ensure the ads reach relevant users with precision and scale.'"
Flashblock is great (Score:4, Informative)
Re:X86-64 (Score:3, Informative)
nspluginwrapper, if you're talking about AMD64. See here: http://ubuntuforums.org/showthread.php?t=476924 [ubuntuforums.org]
Re:Target Market (Score:5, Informative)
Re:Flashblock is great (Score:5, Informative)
Open adblock, new filter, add *. gmodules.com.... (Score:5, Informative)
Google, you probably have, sorry, had, one of the only set of ad servers I never blocked. Until now.
Sorry, but anything that moves without my propmpting it is a distraction and will be blocked.
Re:X86-64 (Score:3, Informative)
Flash on 64bit hardware running Linux or FreeBSD would be something else entirely.
And SafariPlus (Score:3, Informative)
Re:Target Market (Score:2, Informative)
Re:Interactive? (Score:2, Informative)
Konqueror... (Score:3, Informative)
Why both? (Score:3, Informative)
Re:Bandwidth & The Beginning of the End (Score:5, Informative)
Maximum of 50k per ad, at least until the user starts interacting with it. Some other things in there that, at the least, count as Don't Be Really Evil.
I haven't decided how I feel about this yet, but at least this quantifies things somewhat.
Not as bad as it looks (Score:5, Informative)
First off, it looks like these will be ads on other peoples' sites, not on your search results. It can be used in addition to that "AdWords" thing, or "AdSense", whichever one it is... You decide to advertise on YOUR site, and you get banners from Google, the same way you would get embedded keyword links.
In addition, they're making some nice, strict rules. Here are some of their restrictions:
* No more than 50k in size unless the user interacts with it (Then it can load more)
* No more than 15 seconds of animation
* No popups or javascript alerts
* No cookie usage (Not even Flash's version of local storage)
* Must clearly show the company/product being advertised, not just some random crap
* No sound or fancy cursors unless the user interacts with it
(Hopefully that entails clicking on it, and not just accidentally moving your cursor over it on the way to the link you want)
I would hope they're enforcing these rules by requiring the source file instead of just the compiled SWF, or at least have some kind of checks for stuff like this... But I don't see how this is any worse than the banners we have now. Granted, I'd prefer less banners and more text ads, but if the market has determined that animated banners are necessary, then at least Google is keeping a close eye on theirs.
Re:If you allow with NoScript, you can block Flash (Score:1, Informative)
Re:nice fud buddy. (Score:3, Informative)
This is not FUD. This is something that _may_ be done. I only wonder if they will start doing that. I hope not, but I'm not spreading FUD. This is a pure technical capability available _now_. They _can_ use it if they _want_.