sufijazz writes "Google has announced its intention to allow advertisers to monetize the contents of YouTube videos. 'The ads accompanying the outbound YouTube clips won't be in a video format. Instead, they will appear as a graphic straddling the video or as a link along the bottom. Google won't be pulling clips from YouTube's entire library ... The material sent to other Web sites will be confined to video from providers who sign consent forms. With the new twist, Web sites participating in AdSense now can sign up to specify the kinds of YouTube videos they want shown on their pages.' Everyone sees a cut in this plan, evidently. Both the creator of the video as well as anyone that embeds it on their website will receive a share of the profits. The company has yet to specify the percent each party gets."