EU to Investigate Google Doubleclick Acquisition 88
the linux geek writes "Google is undergoing an investigation by the European Union for its $3.1 billion acquisition of internet advertiser DoubleClick. "We seek to avoid further delays that might put us at a disadvantage in competing fully against Microsoft, Yahoo, AOL and others whose acquisitions in the highly competitive online advertising market have already been approved," said Google boss Eric Schmidt. The United States' Federal Trade Commission has been reviewing the acquisition since May."
Tags (Score:0, Interesting)
Re:Didn't knew Google was an EU company (Score:2, Interesting)
Either that what it really is is that Google trades in Europe (e.g. Google.co.uk, Google.de,...) and so has to follow European legislation there. Even if the purchase was made in the US under US legislation then it impacts all areas that Google trades in and hence the EU believe they have a right to investigate its implications and impact.
And if... (Score:3, Interesting)
Someone with some business/legal acumen, please explain this to me. I am but a humble geek unaware of the politics of billion dollar companies.
How effective is online advertising anyway? (Score:4, Interesting)
When I visit a page with advertising like
Alot of the big players (Google, Microsoft,