Yahoo, Adobe To Serve Ads In PDFs 213
Placid writes to alert us to a new channel opening up between advertisers and our eyeballs: PDFs with context-sensitive text ads. The service is called "Ads for Adobe PDF Powered by Yahoo" and it goes into public beta today. The "ad-enabled" PDFs are served off of Adobe's servers. The article mentions viewing them in Acrobat or Reader but doesn't mention what happens when a non-Adobe PDF reader is used. The ads don't appear if the PDF is printed.
Just what I need... (Score:2, Interesting)
What genius came up with this stellar idea?
Ya frickin hoo. (Score:2, Interesting)
Preview (Score:4, Interesting)
Open standards. (Score:3, Interesting)
May be a mixed blessing (Score:2, Interesting)
I'm a grad student, I do a lot of research for my classes online, and 90% of the papers I read are in PDF format. For the benefit being able to download these papers, I pay an annual fee for membership in IEEE & ACM to access their digital libraries. If they (ACM/IEEE) could recover their fees through showing ads in the pdfs, maybe I could forgo paying their membership fees and opt instead to download the ad-laden version.
Then again, who knows, they might try to have their cake and eat it too - by charging me a membership fee to access ad-laden pdf versions.
Re:That doesn't apply to Adobe (Score:3, Interesting)
PDFs are a medium, web pages are a medium.
Many academic conferences now charge for their articles, and as a poor grad student, I would rather deal with some ads than pay for a subscription. Sure, my school usually pays for me through their library, but I'll often come across journals that my school doesn't subscribe to. I'd happily deal with an ad to gain the convenience of accessing them online. At least, I'd like to have that option.