The Consumer Electronics Show is being pushed in ever-more-glamorous directions as organizers attempt to top themselves every year. Much like the final years of the E3 event, this week's showcase will feature loud music and brightly-lit stages. At the same time, also mirroring E3, the big businesses that drive CES are starting to rethink the need for the event itself. The New York Times reports: "Technology companies now frequently introduce their products elsewhere, in an effort to reach consumers more directly. The Apple iPhone, the Nintendo Wii and other recent must-haves were not unveiled at C.E.S. One of the industry's biggest hits in 2007 was the Flip Video camcorder, an easy-to-use pocket-size device that sells for $120. Executives from Pure Digital Technologies, its maker, visited Las Vegas last year during the show but kept to their hotel suite at the Wynn."