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Businesses The Internet Technology

The Effect of Social Missions On Tech Innovation 50

The New York Times is running a piece on how some emerging companies in the tech industry are focusing on social missions rather than profits despite having successful business methods. The startups are modeling themselves after organizations like Mozilla and TechSoup, who have both grown to significantly affect their respective markets. The article also discusses some of the non-profit support groups, such as the EFF, who contribute specific services to the field. Quoting: "'There is a lot of discussion taking place right now about a whole new organization form around social enterprise,' said James Fruchterman, president of Benetech, a social enterprise incubator based in Palo Alto. 'Many of these efforts can make money; they will just never make enough to provide venture capital rates of return.' The new stream of technology-centric and successful nonprofits, however, appears to be driven in part by a set of microelectronics technology trends that have sent shock waves through many industries, from publishing to music and movies. 'Computer technology and the Internet are lowering the cost of doing business,' said John Lilly, the chief executive of Mozilla."
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The Effect of Social Missions On Tech Innovation

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  • Finally... (Score:3, Interesting)

    by ZerothOfTheLaw ( 1227036 ) on Sunday April 13, 2008 @10:45AM (#23054088)
    My business partner and I have been talking about stuff exactly like this, but I never knew companies were actually doing this. It always seemed a major problem that companies must be devoted to profit... and that leads to issues, like Microsoft changing their billing practices, etc. When a company is the undisputed leader in their niche, they had to do something to increase their profits. Usually thats when companies do stupid things like use the RIAA, put spyware on CDs, etc. So its actually bad for a company to focus on profits. Oh well, still too many greedy people.
    • Re: (Score:2, Insightful)

      I've always liked the idea of starting a company with an added clause to the mission statement that goes along the lines of "...to help and move forward all of humanity..." That would allow the company to invest significantly into science with their R&D but still attempt to make large profits. Then again, I feel I've probably yet to learn a lot about businesses.
      • by maxume ( 22995 )
        It depends a great deal on how profitable it is "to help and move forward all of humanity", and whether other companies that are more focused on financial gain are competing with you. If there are competitors with a financial focus and the particular business you are in requires a great deal of money to move forward, you may have trouble getting investors to invest in your company(at the moment, the great majority of investment seems to be agnostic to everything but profit). If you are able to earn a profit
    • Re: (Score:2, Insightful)

      So its actually bad for a company to focus on profits.
      ...and it can be illegal for them NOT to focus on profits, if they're publically trading.
      • Re: (Score:3, Insightful)

        Gee... perhaps thats the problem? Check this out: We need a new path to liquidity [blogs.com]
      • Re:Finally... (Score:5, Informative)

        by swillden ( 191260 ) <shawn-ds@willden.org> on Sunday April 13, 2008 @11:33AM (#23054406) Journal

        So its actually bad for a company to focus on profits.
        ...and it can be illegal for them NOT to focus on profits, if they're publically trading.

        Not necessarily. Corporations must focus on providing value to shareholders. For most (i.e. almost all) companies, that means profit, though any and all legal means. But it really depends on what the articles of incorporation say.

        Whenever you create a corporation, you file a legal document called the articles of incorporation that set up all of the rules about how your company works and what its goals are. The boilerplate articles that most companies use say that the company's goal is, basically, profit. When shareholders buy into such a profit-seeking company, they have a legally-enforceable expectation that the board and officers will focus their efforts on making money.

        Some companies, however, write different articles. There are a number of companies in the last few years who have written environmental responsibility into their articles, and prioritized it above profit. So for those companies, shareholders expect profit to take a back seat to environmental concerns. The officers of such a company would be breaking the law if they were to, say, use cheap, non-sustainable technology to build their products in order to increase profits.

        The problem, if there is one, isn't that corporate executives MUST seek profits, it's that shareholders prefer to buy into corporations that are structured to seek profits.

        • Re:Finally... (Score:4, Interesting)

          by Plunky ( 929104 ) on Sunday April 13, 2008 @11:49AM (#23054488)

          The problem, if there is one, isn't that corporate executives MUST seek profits, it's that shareholders prefer to buy into corporations that are structured to seek profits.

          and that the majority of the money that comes from shareholders to buy shares is not from people, but corporations whose charter includes only profit aims.

          Such as banks.

          • Re: (Score:3, Insightful)

            by swillden ( 191260 )

            The problem, if there is one, isn't that corporate executives MUST seek profits, it's that shareholders prefer to buy into corporations that are structured to seek profits.

            and that the majority of the money that comes from shareholders to buy shares is not from people, but corporations whose charter includes only profit aims.

            Such as banks.

            Sure there is a lot of corporate ownership by corporations, in a big incestuous pile, but the ultimate source of capital is from individual investors -- primarily retirement investments. If individual investors chose social good companies over pure-profit companies, and chose to invest in banks and mutual funds that chose social good, then the market would follow suit.

            When it comes to their retirement, though, most individuals prefer to maximize profit.

      • Re: (Score:1, Informative)

        by Anonymous Coward

        ...and it can be illegal for them NOT to focus on profits, if they're publically trading.
        It is, as far as I know, never illegal. It can, however, be a tort. The difference is pretty big. You may get sued for not pursuing a profit when you said you would, but you're never going to get a fine or go to jail.
    • Re:Finally... (Score:5, Informative)

      by vertinox ( 846076 ) on Sunday April 13, 2008 @11:11AM (#23054250)
      It always seemed a major problem that companies must be devoted to profit... and that leads to issues

      I remember a press release somewhere about a non-profit pharmaceutical company created specially because of the issues you refer to. Ah here it is... http://www.oneworldhealth.org/ [oneworldhealth.org]

      Anyways, some type of issues that the world deals with doesn't fit well with the corporate business model. Just because a profit cannot be made, doesn't mean it shouldn't be done.
    • Re: (Score:3, Insightful)

      by hey! ( 33014 )
      Well, if you are a small business, your choices are different. You are running the business to benefit yourselves, and you have more choice of the coin in which you will be paid than if you were a publicly traded company.

      Growth, cash flow and profits are all things that you trade off, at least in the short term. Growth is easy to achieve; you just shovel cash into getting new business. I've known businesses that lost money (profit) for years because they did this; they paid last year's debt out of thi
    • by Begs ( 599325 )
      $$ profit isn't the only profit that a business can go after. The balanced score card approach lets you select what you think is important and balance out the demands of your business to promote your goals. Here are a few books about it. http://www.amazon.com/s/ref=nb_ss_gw/103-1114922-0828644?url=search-alias%3Daps&field-keywords=Balanced+score+card&x=0&y=0 [amazon.com]
  • ideally (Score:2, Insightful)

    by Anonymous Coward
    all corporations would have a social mission, and we wouldn't buy from, or invest in, corporations that did not.
  • Hmmm.... (Score:3, Interesting)

    by mpapet ( 761907 ) on Sunday April 13, 2008 @11:01AM (#23054194) Homepage
    The last time I checked, a company (versus an OSS software project) needs, to pay someone to answer the phone. (Pay the phone bill too.)

    Yes, there are exceptions when it's a *really* small business, but we're talking about company sizes that include paying an accountant and have many talented employees.

    It's a marketing angle to create some differentiation. Whole Foods Markets is a very well-known example. Guess what? Investors were mad as hell when their profits did not come in as targeted.
    • Non-profits can have employees and pay out salaries. They can even engage in most forms of traditional business, so long as the business forwards the purpose of the organization. What they cannot do is allow any of the funds to inure to the owners (beyond fair compensation for services rendered).
      • Non-profits can not get the kind of capital that a publicly traded company can. It's a trade-off.

        Not all, or even most companies would work as non-profit. It's also not a bad thing to try and build wealth.
  • by swillden ( 191260 ) <shawn-ds@willden.org> on Sunday April 13, 2008 @11:11AM (#23054262) Journal
    From the article:

    Brewster Kahle, who has founded a number of successful Internet companies, as well as the nonprofit Internet Archive, said: âoeIf we do this right, I think there is momentum here. The next major operating systems company might be a nonprofit.â

    I wonder if he's theorizing or just making a veiled reference, because it seems to me that there's a very good chance that the next major operating systems company is Canonical Ltd., producer of the Ubuntu Linux distribution. While Canonical is technically a for-profit company, it is not a profit-motivated company. Mark Shuttleworth has said from the beginning that he was willing to continue funding the company in order to make sure that it met its social goals -- distributing a high-quality, user-friendly operating system completely free of charge.

    With low costs from its decentralized "virtual company" model, and moderate revenues, I believe Canonical has achieved profitability even sooner than Shuttleworth expected. But profit is and has been a side benefit, something that makes running the company easier rather than a primary goal.

    I'm surprised the article didn't mention Canonical by name.

  • The main goal of every company is to make as much profit as possible. You can't survive without this goal.

    The article is mainly about companies that try to do business with non-profit organizations. I don't see how this can be labeled "social enterprises". Integrating some "social" goals in your business' mission statement is nice and pretty common, but it doesn't change the fact that your main goal should be making profit.

    The article doesn't seem to state anything that would convince me otherwise. Noth

    • Re: (Score:3, Insightful)

      by swillden ( 191260 )

      The main goal of every company is to make as much profit as possible. You can't survive without this goal.

      The main goal of every company is to make as much profit as possible -- except for the companies that have other goals. They're rare, but they can and do exist, and many of them survive just fine.

      Assuming you can find investors who want to invest in a company with a primary goal other than profit, it's often a competitive advantage, because you don't have to worry as much about how to generate the returns investors are looking for. So, you can operate on thinner margins and take bigger risks, confiden

      • Re: (Score:3, Insightful)

        by kz45 ( 175825 )
        "Assuming you can find investors who want to invest in a company with a primary goal other than profit, it's often a competitive advantage, because you don't have to worry as much about how to generate the returns investors are looking for. So, you can operate on thinner margins and take bigger risks, confident that as long as you're maintaining your focus on the primary goal, and not doing anything TOO foolish, that your investors will support you."

        It's a competitive advantage because you don't have to wor
        • It's a competitive advantage because you don't have to worry about your competition anymore (and vice-versa).

          Not true. You still have competition, and you still have to worry about them. You still even have to worry about making money -- that it's a lower priority than some other things doesn't mean it can be ignored.

          The primary goal of an investor is to get a ROI. If they aren't going to get this, they aren't considered investors anymore..they are people making donations, and they won't care what you do with the money..because they never expect to get any of it back.

          Also not true. Some investors are willing to accept a lower rate of return than they could otherwise get in order to also feel good about the benefit (or lack of damage) their investment brings to the world. They still expect a return, and aren't going to invest without one, but they'll accept

          • Re: (Score:3, Insightful)

            by kz45 ( 175825 )
            "Also not true. Some investors are willing to accept a lower rate of return than they could otherwise get in order to also feel good about the benefit (or lack of damage) their investment brings to the world. They still expect a return, and aren't going to invest without one, but they'll accept a smaller profit."

            Again, the people that aren't interested in a profit (or low profits) are not going to invest their money, they will donate, which is different. (non-profits either get dontations from private entit
            • Re: (Score:3, Insightful)

              by swillden ( 191260 )

              Again, the people that aren't interested in a profit (or low profits) are not going to invest their money, they will donate, which is different. (non-profits either get dontations from private entities or grants from the government).

              Explain, then, the people who invest in, for example, the sportswear companies that commit to sustainable manufacturing practices, even though they mean higher prices and lower profit margins?

              You fail to consider that an investor can have MULTIPLE goals. I'm interested in making money, but I refuse to invest in companies that use Asian sweatshop labor, because although making money is important, human rights are MORE important.

              • by kz45 ( 175825 )
                "Explain, then, the people who invest in, for example, the sportswear companies that commit to sustainable manufacturing practices, even though they mean higher prices and lower profit margins?"

                The #1 goal is still profit.
                • "Explain, then, the people who invest in, for example, the sportswear companies that commit to sustainable manufacturing practices, even though they mean higher prices and lower profit margins?" The #1 goal is still profit.

                  And yet they'll sacrifice profit in favor of other ideals. So is profit really the #1 goal? Or are they just stupid?

    • Wrong. Your ignorance here is shining through. Just because you don't see how it's possible doesn't mean that it doesn't exist, doesn't mean that there are people and businesses out there who are doing just such a thing and succeeding. There are businesses that do not solely have a profit goal and they do just fine, thank you very much. I just happen to work for one of them.

      You see there are people out there where the job and the social mission are more important than earning as much money as possibl
      • by kz45 ( 175825 )
        "You see there are people out there where the job and the social mission are more important than earning as much money as possible. I could go on here and wax poetic about how money can't get you everything and such,"

        It can't get you everything, but it can give you freedom. With enough money in the bank, you never have to work as a corporate slave again.

        "If I were working corporate (which I did at one point), I'd be getting paid probably twice what I'm getting now for less work. But I'd be under the thumb
        • Re: (Score:3, Insightful)

          by Etrias ( 1121031 )

          It can't get you everything, but it can give you freedom. With enough money in the bank, you never have to work as a corporate slave again.

          Really? That question comes down to how much is enough. Working my corporate job was a means to an end, which was simply earning money. To me, that seems a poor life indeed. And how many IT people who you know earn enough money to throw off the shackles of their job early enough to not be a corporate slave? I'm guessing one or none. I certainly don't know anyone who has that kind of income. And exactly what kind of freedom do you speak? I have lots of freedom...the freedom to choose my job and

          • by kz45 ( 175825 )
            "Really? That question comes down to how much is enough. Working my corporate job was a means to an end, which was simply earning money. To me, that seems a poor life indeed. And how many IT people who you know earn enough money to throw off the shackles of their job early enough to not be a corporate slave?"

            Working for anyone (profit/non-profit) is considered corporate slavery to me. So, in your position, it's just slavery at a lower wage...which is ridiculous.

            Most people don't have the discipline to not
  • by unity100 ( 970058 ) on Sunday April 13, 2008 @11:54AM (#23054522) Homepage Journal
    you all know that many of the people working in those social enterprises are people (all are generally tech people anyway, just like you) who could make money by getting any job.

    but there is a fact as old as human civilization itself - WILL to do something is the biggest thing that can drive people.

    these people, are setting up social companies, setting up social goals, because they believe in them and really want to achieve them, unlike some obscure company quarterly profit goals in a big buck corporation. and they achieve those goals, mainly due to sheer power of will that fuels their soul. in the end they end up more than achieving their social goals - they change society.

    this is how this human civilization was made. anything that changed the nature of society on the face of this planet has come through such willing breakthrough.

    wake up people. this is the way society is going. modern big buck corp understanding, which is just a bastardized heir of 19th century's samuel hezekiel hapgood & sons & co understanding is dying.

    a new understanding and approach to solving things and making things happen has been brewing for the last 10 years, first it was in silicon valley and software business, and now its spreading around to other sectors.

    jump in that bandwagon. start living in the next century instead of living in the last. make something change for good.
  • I have nothing against enterprises that have social goals as their mission statements.

    That said: I also like to invest in profit-making companies. It seems to me that when a company divides its attention between multiple mission statements, it never really succeeds at any one of them. Perhaps it would be better to structure the social enterprises as non-profits and let the for profit companies maximize their returns. Then I, as an investor, can allocate my resources between the two.

  • 'Computer technology and the Internet are lowering the cost of doing business,' said John Lilly,

    Yep right up till they figure out how to ream you via bandwidth or some other required medium.

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