Yahoo to Take on Google Analytics 95
whencanistop writes "Having seen Google set up their Google Analytics product for free (in an attempt to get everyone to spend more money on adwords) and then seen Microsoft release their version of a free web analytics tool into beta, Yahoo have decided to do the same thing, by buying someone else and releasing it into the wild for free. Great news for bloggers who don't want to sign up for Google's 'evil' plans."
Good luck with all that (Score:4, Insightful)
It's not quite game set and match to Google, but in a number of spaces it's starting to look like endgame.
Google-analytics.com is a PITA (Score:3, Insightful)
Back on topic, who cares what Yahoo! are doing? They haven't been a relevant force on the web since 2001.
Re:Good luck with all that (Score:5, Insightful)
I think our friend Newton that would disagree with that.
Re:Who is more evil? (Score:3, Insightful)
What is the value? (Score:4, Insightful)
As an aside, if the Microsoft bid does go through, do they merge Gatineau and Indextools? Would anyone really care if either went away?
Re:Google is NOT EVIL (Score:3, Insightful)
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Search engines are not your friends : SquiggleSR
Re:Google is NOT EVIL (Score:3, Insightful)
Really? So I can opt out of having my search queries linked to my IP address and stored in a database? How?
The amount of information Google has on me, even though I don't have an account, or store a google cookie, is absolutely chilling.
Re:Get Out of the Way for Victory (Score:4, Insightful)
Re:Who is more evil? (Score:4, Insightful)
When a company says that their guiding principle is not to be evil, perhaps it's not the best use of our time to seek out evil in everything they do. Perhaps we could continue to treat them like any other company and judge them on their deeds?
you call it analytics (Score:1, Insightful)
i call it Javascript based spyware
same as binary based spyware, the user has no idea its there and transmits unknown data to a third party
Gartner's $50billion market was wrong. (Score:2, Insightful)
Who ever trusts these 27yo analyst's who were in baby rockers when us elite coders were hard at work hacking the vic-20s.
Yes log files are dead, even tho our app did process faster than anything, 3-5m lines per second on todays fast PCs (random benchmark spec, take your pick)
Who knows maybe someone will make a analytics engine language in a few years anal++ ? analql? But in the mean time, these high price search engine optimization companies have little life left in them... go google or yahoo! take over the world!, (because investors & managers outside the usa have no clue to do the same)
Re:Good luck with all that (Score:4, Insightful)
Most people focus on Analytics as being good for web developers because it lets them track where their visitors come from. That's true, but missing the point: the value for web developers that Google cares about is that it helps you, both directly and indirectly, increase your ad revenue. In so doing, they increase their own revenue, both immediately (the more clicked-on ads you have, the more they get paid) and long-term (if you're making more money, you're more likely to keep using them). Analytics is the perfect loss-leader for online advertising.
Yahoo, meanwhile, lacks any such tool. Yes, the Yahoo Publisher Network lets you get basic ad stats, but it just doesn't approach the information Google can give me with their AdWords + Analytics combination. If I'm going to be using Analytics, why not just use AdWords/Double Click too, and be done with it? Acquiring an Analytics competitor gives Yahoo vertical integration on one of their key products in a way that should directly positively impact their bottom line.
Though this may be Yahoo "scrambling for market share," it's a smart scramble. More of this and fewer surreal pairings with AOL, and Yahoo could return to viability.