Microsoft Circles Back to Yahoo With New Offer

Ian Lamont writes "Microsoft has come back to Yahoo with a new offer that would involve it buying part of Yahoo. No details have been released, but sources told the Wall Street Journal that part of the arrangement would involve Microsoft selling display ads next to Yahoo search results. No word yet on how this will impact Carl Icahn's proxy war with Yahoo's board."

Re:How's this going to work??

[BlueStile]

YHOO Stock Price (Approximate) Pre-Offer of 31: 19 Immediately after: 30 After initial rejection: 28ish After MSFT walks away: 24 One day later (and since), rumors swirling: 27 After MSFT returns to table: we'll see tomorrow!

Re:Why?

[hostyle]

Its not exactly going to be a 100% mortgage. MS make money - a lot of it - from OEM OS sales and Office. Financial institutions will be falling all over themselves to get a grasp of that empire.

Google make a hell of a lot of money from ads, and this is what this buy-out is about in the end, competing for some of googles ad money. Financial institutions love money, so how exactly can they lose here?

Re:Web advertising

[Kalriath]

I uncheck the "Show Ads" box in Gmail. Strangely, the section of UI that usually shows ads looks like a big empty space. You can tell they designed it around the ads.