Web Use In 2008 Campaigns Shatters Records

CWmike writes "Heather Havenstein writes that the increased viewing of online political videos and the use of social networks to gather campaign data and online donations for candidates has fueled use of the Internet in this year's election cycle that is shattering records, according to a study released this week. (Download a PDF of the study.) A record-breaking 46% (compared with 31% in the last cycle) of Americans have used the Internet, e-mail or cell phone text messaging to get news about a campaign or to share their views, according to the "The Internet and the 2008 Election" report compiled by the Pew Internet & American Life Project. So far, according to the report, supporters of Sen. Barack Obama (D-Ill.) are using online tools for election matters more often that those of rival Sen. John McCain (R-Ariz.). Obama was an early supporter of Web 2.0 technologies, and that effort appears to be paying off, the study finds."