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I'm not sure that kind of legalese is supposed to make sense. It's supposed to give all rights on the most possible content to the company who commissioned the writing of the ToS, whether that's enforceable or no.

My attitude is "fuck that, I'll do what the hell I want with any content that interests me and I'm too poor to be sued out of billions."

I know the standard answers to that, yes. I'm irresponsible, stupid, yadda yadda, living in a dream world where companies won't try to force me out of billions I'll never ever have a snowflake's chance in Hell to own - look at it this way : If I ever write some music or draw some piece that $EVIL_CORP steals and make billions off of, well, I couldn't have dreamt of marketing it that well.

Case in point : innovation in chocolates. I work in a small chocolate factory, we have five range of highly varied products, most of which are true innovations, as in "never been done before". And yesterday, browsing teh intartubez, I found an other, much more recent firm, that markets their products really, really well (that is, "much better than we even dream of"), based on ideas that are ALL in our production for at least several years, and much better done. (A champagne praline? How cliché. Try Marc de Champagne. A cognac praline? Come on, use Armagnac instead!).
I suppose that, in the US, we could sue them into oblivion [if we could afford better lawyers than theirs], but we (me & my boss) just shrugged and admired the superior craftmanship of their pralines. (They're Japanese and thus can afford to produce very pretty designs that would have insanely prohibitive labour costs here in Belgium.)
And we kind of laughed to see that they were spinning their marketing around ideas we had thought of years prior (save two innovations of theirs, of which one would be insanely pricey to make here in .be, and the other would entail launching our sixth range of products), but we just silently included in our normal ranges.

My point is, innovation is easy. I, for one, have ideas all the time. What about a matrix of, say, chocolate truffles made from various chocolate origins flavoured with various coffee origins? I found that one six months ago, can't wait to see someone implement it. (_We_ would do it better anyway, because we're only ever buying the best quality available in the world - that's our most basic design principle.)

Ideas are cheap. Better : they're free. And they want to be free. They're information.
But if you want to make money, you have to implement them, which is an investment, and, most importantly, market them.
How much money you make is directly proportional to how good your marketing is.

Now back on topic. If I ever produce digitizable content, that is, content that can be produced for an up-front cost and then be copied and distributed for a cost of zero, I still have to market it, no matter how good it is, or how much market penetration it can have (if I write, say, "psychedelic jazz/doom-metal for oboe and electric harp plus a violin", its penetration in the music market will be very near zero no matter how good it is). And if $EVIL_CORP steals my content, decides it will be the Next Big Thing and puts it up on heavy rotation on MTV, then they're marketing it much better than I can dream to ever do.

Now, who deserves the money? Me, or $EVIL_CORP? I'd say it's them, not me. It may be that without me there wouldn't be content, but without them, there would be no awareness of its existence. And THAT is why the companies in the RIAA don't pay their artists : they're very aware that THEY are making the MONEY. They know thhey are not making the content. And yes, no matter how much it hurts the artists' feelings, the "content of the content" does not matter - it really is work for hire. Morally ass-backwards? Yes. But that's how it works. I'm not saying that history justifies them, it's a totally different argument. I'm saying that the content itself -basically information- is worthless in dol