How Web Advertising May Go 229
Anti-Globalism sends us to Ars Technica for Jon Stokes's musing on the falling value of Web advertising. Stokes put forward the outlying possibility — not a prediction — that ad rates could fall by 40% before turning up again, if they ever do. "A web page, in contrast, is typically festooned with hyperlinked visual objects that fall all over themselves in competing to take you elsewhere immediately once you're done consuming whatever it is that you came to that page for. So the page itself is just one very small slice of an unbounded media experience in which a nearly infinite number of media objects are scrambling for a vanishingly small sliver of your attention. ... We've had a few hundred years to learn to monetize print, over 75 years to monetize TV, and, most importantly, millennia to build business models based on scarcity. In contrast, our collective effort to monetize post-scarcity digital media have only just begun."
Re:In what should be pointing out the obvious (Score:5, Funny)
i have to say "nose" was the last place i expected this sentence to end in.
Re:In what should be pointing out the obvious (Score:4, Funny)
Nose? NOSE?!?
You're way too mellow about the annoyance of that thing. Call me when you're annoyed enough stuff an incandescent light bulb up an ad executive's ass, flip it on, and tell him that the burning stops when he clenches hard enough to shatter it.
Anyways, the light bulb thing was my second reaction when I first saw a Kontera ContextClick ad. (I'm sure they're not the only ones, they were just the first one I saw.) First reaction was that my machine had been exploited. Turns out it's a bunch of Javashit that gets sourced into the page, which automatically scans a served page's source, and then rewrites random keywords in the page, turning them into hyperlinks to ads. Really fucking annoying, and an insta-entry for the company into the router's blocklist, and into the HOSTS file on the laptop.
Re:Anyone actually BUY anything because of web ads (Score:1, Funny)
You must have never been drunk and horny at 3 am.
I swear the advertisement for the Britney Spears sex tape practically took the wallet out my pocket by itself and started entering the information into the boxes. Then it's friends showed up.
Now I got a 3-inch VISA bill.
As someone who uses the internet and hates ads (Score:5, Funny)
I ignored whatever it is you just said. You're probably used to that though.
Re:That's an assumption (Score:3, Funny)
That sex toys in the shape of dead president's wives genitalia.
Does the fact that "Nancy Reagan" was the first thought to pop into my head mean I have problems?
Comment removed (Score:5, Funny)
Re:International Nature of the Internet (Score:3, Funny)
Very few sites check your IP for location and serve you up an Ad free page if you are outside their target location on this wonderful planet of ours.
Even that doesn't work. I'm an American working in Japan and browsing American sites half the ads I see are for Green Cards (in Japanese)
Re:International Nature of the Internet (Score:3, Funny)
AFAIAC (As far as I am concerned)
I've often wondered what the point in people writing these acronyms and then explaining them immediately after and then never reusing it again. IANAL is another common culprit.
it's I ANAL - you missed a space... it means goatse
Re:That's an assumption (Score:5, Funny)
Oh, you just love to be contrary don't you? Your post is perfectly meeting the definition of trolling.
Don't get hung up on the name of products, but focus on their features. Internet Explorer has built in functions to block popups. There are similar additions to Internet Explorer that have the same functionality (claimed at least) as Adblock Plus. I found that within 30 seconds with Google. I don't know a single person that does not block ads right now and most of them I didn't even have to tell them how to do it.
So if you want me to broaden my statement so as to not have any possible confusion let's say that the, "vast majority of people are using a web browser with built-in popup blocking capabilities and an installed add-on that allows advertisement blocking based on filtering".
There. Are you happy now? Disagree with that statement. Whatever. Just try writing something more than one line instead of continuing and/or justifying a personal attack. Try adding something valuable to the conversation instead of tearing away at my spelling, grammar, semantics, etc.
Give it a try. Seriously. Argue about the ethics of blocking ads. Talk about marketing, ad revenue, donation based websites, anything. Construct an argument for or against advertising on the web. Write passionately about social contracts, free markets, scarcity, etc.
It's okay. I won't laugh, call you stupid, or say your pasty white pathetic ass needs to get out the basement and go cry to mommy upstairs. I'll listen and respond to your arguments. I promise. It's how it works around here. Really. You can even get a +5 insightful, informative, or funny if you try hard enough. Those remind of the gold stars and warm fuzzies I used to get in kindergarten which strangely motivates me to try that much harder every day.
Don't be afraid... i'll hold you hand... we can take this journey together friend...
BiG HuG