CWmike writes "Privacy International is calling Google's new mapping application an 'unnecessary danger' to users' security and privacy. The criticism follows the unveiling this week of Google Latitude, an upgrade to Google Maps that allows people to track the exact location of friends or family through their mobile devices. Google Latitude not only shows the location of friends, but it can also be used to contact them via SMS, Google Talk or Gmail. 'Many people will see Latitude as a cool product, but the reality is that Google has yet again failed to deliver strong privacy and security,' said Simon Davies, director of London-based Privacy International, in a statement. The group's chief concern is that Google Latitude lacks sufficient safeguards to keep someone from surreptitiously opting into the tracking feature on someone else's device."