Bing Users' Click-Through Rate 55% Higher Than Google Users' 268
Posted
by
timothy
from the hey-now-I-like-that-ads-subsidize-stuff dept.
from the hey-now-I-like-that-ads-subsidize-stuff dept.
An anonymous reader writes "Techcrunch is running a story that shows some pretty significant differences in the clicking habits of users of Yahoo, Google, and Bing. As it turns out, folks who arrive at websites via Bing are 55% more likely to click on an ad than if they arrived from Google (data based on the Chitika network). Essentially, people who use Bing are far more susceptible to advertising. Bing has acquired a decent market share in such a short time, but could it just be that they've reaped the low hanging fruit of those particularly persuaded by advertising? When their huge marketing campaign winds down, what kind of staying power will it have?"
Re:What a surprise (Score:3, Funny)
The use of Bing COULD be boosted by IE 8 choosing that by default. How many users install software defaults?
As for clicking on ads, there are lots of potential reasons, including the ones mentioned here. But of course, since it's a "decision engine" people are more likely to follow that decision. ;-)
Re:What a surprise (Score:0, Funny)
[citation needed]
Re:What a surprise (Score:5, Funny)
You should just be thankful bing didn't return:
"You searched for "SNES Game" - Don't you really mean "Xbox 360 Games"?"
Re:What a surprise (Score:2, Funny)