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Was the surprise the lack of surprises?

I would summarise that interview as "When builds leak they might be incomplete or old, and people may get a wrong impression of what the product will be like. This causes my phone to ring which is a pain in the ass"

No real surprises there.

The header says "Aeroexperience Blog: The forums are over there."

That's not very catchy, it seems like some sort of advisory note, as if Windows enthusiasts were so clueless that-

<smug>Ah, I get it now.</smug>

As Microsoft's launch of Windows 7 continues to attract small amounts of attention, it today issued a plea through its network of objective opinion-shapers: Don’t let the journalists near it. [today.com]

“We understand that many journalists use Macs,” said CNet marketing marketer Don Reisinger. “This means they necessarily suckle at the Satanic rear passage of Steve Jobs. We cannot countenance their bias and 'reality' leaks. Journalists are responsible for all those signs outside computer shops offering to replace Vista with XP. When was the last time you saw the entire technology field stop and wait for an announcement from any other company besides Apple? It’s so unfair!”

Smears and slanders also come from obsessive overweight nerdy Mac-using Linux geek troublemakers who run “benchmarks” and “tests.” “It’s horrifying leaks and bias from the ‘reality’-based community,” said ZDNet marketing marketer Mary Jo Enderle. “We understand that, just because Vista was 40% slower than XP and Windows 7 is the same speed as Vista, the nattering nabobs of negativism are already writing press releases condemning it as ‘not enough of an improvement’ - based entirely on unauthorised leaks of the official beta and RC. It’s so unfair!”

“Mactards are like concentration camp guards,” said Guardian marketing marketer Jack Schofield, “brutalising ‘I’m A PC’ users and” [This comment has been removed by a Guardian moderator. Replies may also be deleted.]

“The only reason Vista failed was because Microsoft planned for it to fail,” said Reisinger in an earlier ad-banner troll post. “It was a fantastically subtle double-bluff! They did the honorable thing in the face of the vile calumnies spread by Apple. It’s so unfair!”

Microsoft debuted Windows 7 on a new 17 Asus Eee Ultra-Portable Mini-Netbook with 8GB memory and a 2GHz quad-core processor. Battery life is up to twenty minutes in preliminary tests.

It's not like Microsoft's "leaks" are anything new. I have even found references on old archived newsgroups to people discussing pre-release Windows 1.0 as early as late 1983 (although perhaps not "leaked" if they were meant to have it). Late 1983 was when Microsoft was promoting this vapor-ware product in magazines such as Byte in order to upstage the now forgotten VisiCorp Visi On and this little product about to be announced from Apple called the Macintosh. Of course it was not officially release until 1985. There is even a late 1984 pre-release still floating around.

Microsoft wants people to get their hands on their software. They make it available to developers, testers, and reviewers. And if they wave their hand to others and say "ah-ah-ah you aren't allowed to have that" then people start drooling over this tempting forbidden software rather than seeing it as just another pile of bits. It is an inexpensive way to produce publicity.

Compare to Linux, for example, where "leaking an unfinished build" is a total non-issue. Even expected, in fact. So whether the leaks are intentional or not, if they are a problem, then it sounds like they're a problem of Microsoft's own making.