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Bing Gains 10% Marketshare 514

samzbest writes "According to ComScore's qSearch, Microsoft's retaliation against Google search, Bing, has gained significant market share, now facilitating close to 10% of US searches. That's a gain of two large points in five months."
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Bing Gains 10% Marketshare

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  • Who would've though? (Score:2, Interesting)

    by Anonymous Coward on Wednesday November 18, 2009 @09:52AM (#30142656)

    With such a retarded name I didn't expect Bing to reach such popularity.

  • by Anonymous Coward on Wednesday November 18, 2009 @09:54AM (#30142686)

    It probably doesn't hurt that IE 8 updates make Bing the default search engine if you go the 'express' route. Even adding google as a search provider is weird - you can't just select it, you have to go to a web page and download the search engine provider package or whatever.

  • Shocked (Score:5, Interesting)

    by whisper_jeff ( 680366 ) on Wednesday November 18, 2009 @09:57AM (#30142714)
    I'm shocked - *SHOCKED* - I tell ya. I find it hard to believe that ComScore [cnet.com] would report such a thing.

    Yes, I know the numbers may be valid but when a company is reporting on another company, with whom they are partnered, I find it hard to invest any credibility in the report.
  • Go ahead, you can probably blame some of this on me -- and people like me. I was in the market for an XBox 360 Arcade (with intent to add a HDD on my own) and had found through slick deals mention that if you went to bing and searched for Dell and clicked on the cashback link you could get an XBox 360 Arcade for 15%-30% off depending on when you do it.

    Now, from what I read, your mileage may vary. Meaning you got anywhere from $20 to $30 off the price but you still paid $200. It was just recredited to your paypal account. It happened/happens with other large retailers like Amazon so I found myself periodically using Bing to squeeze 10% off a purchase here or there ... or even just hitting it up every couple days to see what I could find. Kept with Google on my other searches (Firefox and Chrome still put me through the same default search engine). But for a while, my desire to save a couple bucks probably pushed up Bing's marketshare. I can't help it, I blame my overly frugal parents.

    I'm not sure how this was orchestrated. I mean, I thought commodities like DVDs and CDs and XBoxes were already shaven down to the some of the lowest prices online ... so what happened and who is giving me the money back? Is it Microsoft putting ad dollars to hard work for Bing or the retailer giving up some more profit margin in exchange for moving product? If anyone could shed light on how I was able to get better deals on -- sometimes any -- products on Amazon by first going through Bing, I'd appreciate it. And this isn't like a few pennies click through ad revenue, this is like tens of dollars across several purchases. Am I really that inept at how the world works to not figure this out?

    So in the end, I apologize for causing all that cancer. You are correct to direct your slurs at me but I assure you that as soon as those deals dry up I will stop using Bing.
  • Market Share Gains (Score:4, Interesting)

    by TheFlannelAvenger ( 870106 ) on Wednesday November 18, 2009 @10:02AM (#30142770)
    I've been seeing a lot of machines lately with the Bing Toolbar installed, and the client having no idea how it got there. Automated updates on a Windows machine are nice, but sometimes you get the latest helpful tool bar offering along with it. Sun Java, Adobe Flash, etc. often offer tool bars and other goodies that although are not harmful, might be unwanted. I'm not sure how much this would skew actual results, but it has to count for a few points of market share and larger reported install base of tool bars and hence search engine use.
  • by CoffeePlease ( 596791 ) on Wednesday November 18, 2009 @10:07AM (#30142820) Homepage
    When I look at AWstats for my site: [thedesignspace.net]
    Google 18020 pages (linked to from Google)
    Google (Images) 976 pages
    Bing 226 pages


    And from Google Analytics:
    Top traffic sources:
    Google 26,738 visits 85.24%
    Yahoo 676 visits 2.16%
    Bing 346 visits 1.10%
    Admittedly the site is not about shopping or entertainment - it's mainly about technical topics which maybe colors the results.
  • by Vintermann ( 400722 ) on Wednesday November 18, 2009 @10:13AM (#30142886) Homepage

    No, Bing [wikipedia.org] is a law professor known for having translated several good science fiction books to Norwegian long ago, and now being completely out of touch, in particular by having spectacularly un-enlightened views on copyright enforcement the need for IP law reform.

    Worst thing is, Microsoft actually paid good money for his domain name.

  • Re:Is it trickery? (Score:4, Interesting)

    by MyLongNickName ( 822545 ) on Wednesday November 18, 2009 @10:14AM (#30142914) Journal

    I don't think Microsoft sponsored this article. I believe it just one of many periodic reports on search provider market share.

    And personally, I don't think Bing is crap. It actually has some innovative features. I just don't have any incentive to switch from Google, especially with gmail and personalized home pages.

    Would you care to tell me why you think Bing is a "piece of crap"?

  • by mccalli ( 323026 ) on Wednesday November 18, 2009 @10:27AM (#30143052) Homepage
    Everyone is speaking of trickery to get the users. I switched my homepage over by choice - and I'm a Mac Safari user.

    Reason? Much against my expectation, I found I liked the daily pictures rather than the blank of Google. I fully expected to prefer the clean look of Google (after all, it was that rather than quality of results which made me move from Alta Vista to Google many years ago.) but instead I found it was time for a change and I like the different appearance and the tagging they do I find interesting.

    Search quality results - variable. Some good, some not so. It's no effort to just click the search box top-right and start using Google instead however, so effectively by having Bing as the homepage with a quickly accessible Google search I've got quick access to two potential sets of results.

    So yes, I switched over for the pretty pictures. Yes, that's a shallow reason. It's doing no harm however, and I like it.

    Cheers,
    Ian
  • Sun... (Score:3, Interesting)

    by Gription ( 1006467 ) on Wednesday November 18, 2009 @10:44AM (#30143320)
    Java is my common irritant with this. Whenever you run the install it hides a checkbox to load some type of crapware by default. I think it actually looks at your computer because it never seems to offer a piece of junk that you already have. It has offered the Google toolbar, MSN toolbar, Open Office, and now:
    Bing...
  • Re:Surprising... (Score:5, Interesting)

    by gstoddart ( 321705 ) on Wednesday November 18, 2009 @10:51AM (#30143466) Homepage

    Yea, because Google's idiotic toolbar being bundled with everything from the end user Java VM to Adobe PDF Reader is so different a tactic.

    Well, MS is pushing out updates via OS updates.

    I discovered the other day that IE on my XP box had suddenly decided that Bing was its default search engine, despite the fact that I'd previously set it to be Google.

    I'm not saying I agree any more with the bundling of such things when you install other software (I don't), but Microsoft has an even more privileged access to my system in that they can push updates and I don't even get asked (other than agreeing to a cumulative security update with a long number and no real explanation). I certainly wasn't asked if IE could change its default search engine or to become the default browser (which has happened on occasion).

    I have no doubt that a significant amount of their new-found market share was automatically set for users without their knowledge.

    Cheers

  • Re:Is it trickery? (Score:4, Interesting)

    by sukotto ( 122876 ) on Wednesday November 18, 2009 @11:06AM (#30143674)
    I see a lot of people on the slickdeals.net and other "hot deals" forums using bing to take advantage of it's cashback ads.
    (That is, you buy a product through a bing search, and you get a certain amount of money returned to you)
  • Comment removed (Score:4, Interesting)

    by account_deleted ( 4530225 ) on Wednesday November 18, 2009 @11:08AM (#30143710)
    Comment removed based on user account deletion
  • Re:Is it trickery? (Score:4, Interesting)

    by onepoint ( 301486 ) on Wednesday November 18, 2009 @11:11AM (#30143746) Homepage Journal

    I love your comments. It proves ( at least in my eyes ) corporate evolution. In order to make money, you must improvise, improve and use less resources.

    Google, the king of using less resources and improvising, is winning at this time. Microsoft, whom has the resources, is now investing in that side of the business, making themselves better and more productive.

    for the end user, this is important, being able to choose whom you want to do your searches with is always a benefit. Now the real question is, the quality of the search results.

    I would really enjoy if another search engine would join this field that was as innovative as Google, or had the resources of Microsoft, then a real good fight could happen, and the winner would be the end user.

  • I'm not surprised (Score:3, Interesting)

    by Nerdposeur ( 910128 ) on Wednesday November 18, 2009 @11:13AM (#30143786) Journal

    Why, I did a Bing search myself just the other day. I was using IE for the one thing at work that requires it, and I didn't know that Bing was the default in IE.

    It only took me about 15 seconds to change it, though.

    Seriously, though, other than the fact that it's the Evil Empire's search, I think this is mostly good. Competition breeds better products.

  • by SoonerSkeene ( 1257702 ) on Wednesday November 18, 2009 @11:21AM (#30143888)
    Java will install the toolbar: but Windows Update will not install things like this without specific opt-in. They came under too much fire about that stuff, so they've changed Windows Update to only install critical security updates, never optional features, toolbars, search providers, etc.
  • by Pojut ( 1027544 ) on Wednesday November 18, 2009 @11:24AM (#30143950) Homepage

    Seriously? I don't personally know anyone that uses Bing, and I even know a few people that aren't even aware of its existence.

    I know that who I kow is a very small slice of "everyone", but still...where are these legions of people using Bing? Could the fact that many Windows Mobile phones use Bing as their default search engine be contributing to this number?

  • Re:Is it trickery? (Score:3, Interesting)

    by poetmatt ( 793785 ) on Wednesday November 18, 2009 @11:25AM (#30143972) Journal

    Reasons? Sure. Any result on things is skewed if it relates to MS. How can you call that "reliable"? There's a reason they call it a decision engine and not a search engine. Also, why do I want something that's been rammed down my throat as a default setting? I'd rather choose my own thing not have *constant* hijacking during every IE security update. Just wait for people to do bing bombs as they call "google bombs", and you'll see even more manipulation.

    Also, the layout is annoying. Why not have news links up at the top? Why do I give a crap about related searches being linked at the side as opposed to next to each item? Why do I need microsoft self-sponsoring when I search for microsoft on bing? I don't get that with google. Also it sure is interesting that very few search results show up when I put the term google into bing, isn't it? [bing-vs-google.com].

    I can keep searching more reasons if you want, but the end result is that the quality of results and accuracy is piss poor. Dogpile still beats results/accuracy of bing constantly.

  • Re:Is it trickery? (Score:3, Interesting)

    by Pojut ( 1027544 ) on Wednesday November 18, 2009 @11:28AM (#30144032) Homepage

    Microsoft, like EA, has been redeeming themselves for the past couple of years. Much like EA realized they were screwed due to their draconian DRM, Microsoft realized it screwed the pooch with Vista. They really have been turning things around, and they seem to be making their business more nimble and listening to what their customers truly want (excluding WinMo 6.5).

    A monster like Microsoft can't change direction on a whim. It takes time. Windows 7 is a decent indicator of where they are headed.

  • by Archangel Michael ( 180766 ) on Wednesday November 18, 2009 @11:47AM (#30144334) Journal

    Wow, I always thought BING was one of those geek recursive acronyms: Bing Is Not Google

  • Re:Is it trickery? (Score:1, Interesting)

    by Anonymous Coward on Wednesday November 18, 2009 @11:55AM (#30144464)

    Actually, I would expect that most people have heard of Bing already since Microsoft is advertising their asses off to get users to use Bing. Hell, my father knew about Bing since some time early last year (I forget exactly when he mentioned it to me). Even my mother-in-law, who can barely use a computer (she has to ask my wife how to reply to email!), knows about Bing. She isn't going to use it, as I have taught her to use Google.

    Nonetheless, 10% appears a bit high, but it isn't terribly far off the mark. Visitors using Bing to find my site make up a little over 7% of my total traffic for the rolling month 10/18 to 11/17 (G=41.58%, Y=10.73%). For the entire month of October, Bing marketshare of total visitors to my site was 7.95% (G=38.91%, Y=12.97%). If you look at traffic generated strictly by search engines, then Bing had a marketshare of 12.84% for October, compared to Google at 62.83% and Yahoo at 20.95%.

    So, the numbers aren't that far off, depending upon how you generate the statistics. I've used Bing a little to check it out and also to check where my site ranks on Bing, but I dislike it intensely. I dislike the fact that, on the first SERP, they give you results for your keyword and then variations of your keyword in blocks below that. I prefer using Google because I am able to use sufficiently specific keywords to get results I am looking for. However, I expect most people will probably prefer Bing because they aren't good at selecting keywords and so they will like the fact that they get search results for variations of their chosen keyword, since it will probably help them find what they are looking for faster.

  • by shutdown -p now ( 807394 ) on Wednesday November 18, 2009 @12:57PM (#30145382) Journal

    I've been seeing a lot of machines lately with the Bing Toolbar installed, and the client having no idea how it got there. Automated updates on a Windows machine are nice, but sometimes you get the latest helpful tool bar offering along with it.

    Do you mean Live Toolbar?

    WU won't install that thing quietly behind your back. You can get "Windows Live Essentials" - which contains the toolbar - via WU, but it's an optional update, meaning it will never get installed automatically - you need to go into list of updates after the check, open the "Optional" tab there, and check the product. Even then it won't install silently - it will download and then run the normal installer, and that will ask which products you'd like to install (granted, it checks them all by default). So it's pretty hard to "have no idea" how it got there if you go that route.

    Another option is - surprise - Java [microsoft.com]. That has a single, "oh yes, install this BTW" checkbox tucked away in the middle of the wizard, and it's checked by default.

  • Re:Is it trickery? (Score:3, Interesting)

    by nschubach ( 922175 ) on Wednesday November 18, 2009 @03:35PM (#30147554) Journal

    Um... Dragon Age... EA/Bioware ... I can't play my game unless I log into my EA account to verify that my unlocked content is legal.

    That's better?

    Windows 7 Starter forcing users wanting a real computing experience to upgrade... limitations like not being able to change your background, sounds, or colors and not even having a media center for playing your own media [windowsteamblog.com]... really? That's not my idea. I wonder how much extra code they had to put in to disable features inherent to the actual OS.

  • by ByzantineAlex ( 1327353 ) on Wednesday November 18, 2009 @03:44PM (#30147682)
    • So many people have such a blinding hate for everything Microsoft that they lose all semblance of moral and logical integrity. Therefore the argument becomes puerile, unfortunately, like many of the replies above.
    • Anyway, back to the subject: in my opinion Bing is quite good, and has some interesting qualities. Are they enough to make people leave their "google" comfort-zone ? No, not yet. There's nothing revolutionary enough. Anyway, I really wish them well - competition is always welcome.
    • Note. In my experience one area where Bing really fails badly at this time is searching for references to people. Search for instance for "bruce springsteen" (with quotes). How many hits you get ? In Google you get almost 11 mils. In Bing you get around 4.5 mils. In this case, of course, there's no difference (comparing two almost infinite numbers doesn't make sense - nobody will go past page 10 anyway), but searching for less well-known people will be something else - you'll get, say, 334 hits in Google, and 2 in Bing. Now that's a huge difference ! Some of the 334 hits in google were real hits. Search for instance for your own name, or for the names of your friends, not for "celebs". That's Bing's biggest downside right now, imho.
  • Re:Is it trickery? (Score:3, Interesting)

    by NickFortune ( 613926 ) on Wednesday November 18, 2009 @06:55PM (#30150142) Homepage Journal

    I think the issue isn't so much one of search quality for most people as it is one of trust. In the past, Microsoft have shown no compunction about distorting their search engine results to advance their own agenda, and the recent "why is windows so expensive" debacle suggests that they will probably do so again.

    Added to that, there isn't actually anything wrong with Google's results, as such. Room for improvement to be sure, but the reason I use Google is that it seemed to me to deliver better results than all the other engines at the time. That hasn't really changed.

    So, lack of trust on the one hand, and no particular dissatisfaction on the other... I think MS may have a bit of a mountain to climb on this one.

  • Re:Is it trickery? (Score:3, Interesting)

    by enoz ( 1181117 ) on Wednesday November 18, 2009 @10:16PM (#30152202)

    In my experience the bing results have been reasonably fair, but the bing suggested searches have been laughably skewed.

    Just look at this example of searching for "linux": http://farm4.static.flickr.com/3604/3585051300_d23a37a32e_o.png [flickr.com]

    And yes, that is not a photochop, those were the real suggestions from bing. More recently they seem to have cleaned up their suggestions for Linux but who knows what other underhanded tactics they are using or what other search terms are "poisoned".

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