Telecom Conference SUPERCOMM Shelved For 2010 28
itwbennett writes "Once the largest telecom show in the United States, and arguably the world, SUPERCOMM has been shelved for financial reasons, the Telecommunications Industry Association announced yesterday. Blogger Tom Henderson speculates that the new emphasis on mobility rather than the landline infrastructure is partly to blame. (The Mobile World Congress in Barcelona and CTIA Wireless are the beneficiaries of this shift.) But part of the blame also has to go to the decline of multivendor conferences and trade shows, which Henderson attributes to vendors wanting their own shows where they can 'control the message.'"
Everyone wants to pull an Apple (Score:4, Insightful)
Canon doing it for PMA... and so on and so on.
Decline due to internet (Score:3, Insightful)
But part of the blame also has to go to the decline of multivendor conferences and trade shows, which Henderson attributes to vendors wanting their own shows where they can 'control the message.'"
I've found the largest reason for the decline is internet websites.
In ye olden days, if you wanted to learn about a new product, you had to go to a trade show, and get the hard sell from the salespeople. Now a days everything you'd ever want to know is in a downloadable PDF or on the website. If I want the hard sell, they've got sales phone numbers on the website.
Re:Decline due to internet (Score:3, Insightful)
Re:Decline due to internet (Score:4, Insightful)
Well that...or the largest economic decline in several generations. But let's go with websites.
Eh, its trendy to be all depression-centric, but trade shows have been dying for a decade or more. COMDEX croaked in 2003, right in the early years of the credit/housing bubble.